Network operators face pressures to increase efficiencies, create new services, and expand networks with low average revenue per user. This requires a large business transformation. Nokia Siemens Networks helps operators define strategies to address these challenges and capture opportunities. The document discusses trends driving this transformation, such as new internet-based competitors and converging technologies. It also presents generic business models for operators, such as focusing on core transport or expanding value through bundling services. Nokia Siemens Networks aims to help operators maximize value through optimizing costs while boosting revenue by designing customized business models.