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© SUPERCRUNCH 5-Apr-17 | Title of the presentation1
Data at work
Best Brands 2017
Norbert Wirth | SUPERCRUNCH by GfK
Copyright GfK 2017 – Norbert Wirth – Data at work
© SUPERCRUNCH 5-Apr-17 | Title of the presentation2
Data Lakes
Bots
Affective Computing
Artificial Intelligence
Social Media
Machine Learning
Deep Learning
Programmatic Advertising
Smart Agents
Data Marts
Content Individualization
Context & Geo consideration
Predictive Analytics
Retail Experience Optimization
Modern marketing without extensive use of data and analytics
would be unthinkable. But what’s really working and what’s hype?
Targeting
Pricing
Marketing Tech
B** D***
Data Science
For marketing deciders the
marriage of marketing, data and analytics
presents a tricky challenge as new buzzwords and
consequently solutions pop up literally every day
Innovation Trigger Peak of
Inflated
Expectations
Trough of
Disillusionment
Slope of Enlightenment Plateau of
Productivity
Smart Dust
4D Printing
General-Purpose Machine Intelligence
Augmented Reality
Natural-Language Question Answering
Enterprise Taxonomy and Ontology Management
Autonomous Vehicles
Cognitive Expert Advisors
Machine Learning
Software-Defined Security
Connected Home
Blockchain
Smart Robots
Micro Data Center
Gesture Controle Devices
IoT Platform
Commercial UAVs (Drones)
Affective Computing
Smart Data Discovery
Virtual Personal Assistants
Brain-Computer Interface
Conversational User Inferfaces
Volumetric Displays
Smart Workspace
Personal Analytics
Human Augmentation
Quantum Computing
Data Broker PaaS (dtxPaaS)
Neuromorphic Hardware
Context Brokering
802.11ax
Software-Defined Anything (SDx)
Nanotube Electornics
Expectations
Time
Less than 2 years 2 to 5 years 5 to 10 years More than 10 years Obsolete before plateauYears to mainstream adoption:
Virtual Reality
Source: Gartner (July2016) | http://www.gartner.com/newsroom/id/3412017
© SUPERCRUNCH 5-Apr-17 | Title of the presentation5
Lets step back and
think …
How can Marketing and
Data & Analytics become
the marriage made
in heaven …
Let’s have a look.
So what does
it really take?
© SUPERCRUNCH 5-Apr-17 | Title of the presentation6
If we want to control marketing
processes using data and analytics,
we need:
© SUPERCRUNCH 5-Apr-17 | Title of the presentation7
• Use case you want to tackle
• Key questions
• Actions you want to control
• Suitable analytical engine and
processing framework
• Available data (legal to use!)
• Training and implementation
Get automated marketing
processes to work for you
Phone: +44 7584 225 777
email: norbert.wirth@supercrunch.io
#getsupercrunched@Bert_Feed
NORBERT WIRTH
Managing Director
© SUPERCRUNCH 5-Apr-17 | Title of the presentation9

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Data at work – Best Brands 2017, SUPERCRUNCH by GfK

  • 1. © SUPERCRUNCH 5-Apr-17 | Title of the presentation1 Data at work Best Brands 2017 Norbert Wirth | SUPERCRUNCH by GfK Copyright GfK 2017 – Norbert Wirth – Data at work
  • 2. © SUPERCRUNCH 5-Apr-17 | Title of the presentation2 Data Lakes Bots Affective Computing Artificial Intelligence Social Media Machine Learning Deep Learning Programmatic Advertising Smart Agents Data Marts Content Individualization Context & Geo consideration Predictive Analytics Retail Experience Optimization Modern marketing without extensive use of data and analytics would be unthinkable. But what’s really working and what’s hype? Targeting Pricing Marketing Tech B** D*** Data Science
  • 3. For marketing deciders the marriage of marketing, data and analytics presents a tricky challenge as new buzzwords and consequently solutions pop up literally every day
  • 4. Innovation Trigger Peak of Inflated Expectations Trough of Disillusionment Slope of Enlightenment Plateau of Productivity Smart Dust 4D Printing General-Purpose Machine Intelligence Augmented Reality Natural-Language Question Answering Enterprise Taxonomy and Ontology Management Autonomous Vehicles Cognitive Expert Advisors Machine Learning Software-Defined Security Connected Home Blockchain Smart Robots Micro Data Center Gesture Controle Devices IoT Platform Commercial UAVs (Drones) Affective Computing Smart Data Discovery Virtual Personal Assistants Brain-Computer Interface Conversational User Inferfaces Volumetric Displays Smart Workspace Personal Analytics Human Augmentation Quantum Computing Data Broker PaaS (dtxPaaS) Neuromorphic Hardware Context Brokering 802.11ax Software-Defined Anything (SDx) Nanotube Electornics Expectations Time Less than 2 years 2 to 5 years 5 to 10 years More than 10 years Obsolete before plateauYears to mainstream adoption: Virtual Reality Source: Gartner (July2016) | http://www.gartner.com/newsroom/id/3412017
  • 5. © SUPERCRUNCH 5-Apr-17 | Title of the presentation5 Lets step back and think … How can Marketing and Data & Analytics become the marriage made in heaven … Let’s have a look. So what does it really take?
  • 6. © SUPERCRUNCH 5-Apr-17 | Title of the presentation6 If we want to control marketing processes using data and analytics, we need:
  • 7. © SUPERCRUNCH 5-Apr-17 | Title of the presentation7 • Use case you want to tackle • Key questions • Actions you want to control • Suitable analytical engine and processing framework • Available data (legal to use!) • Training and implementation Get automated marketing processes to work for you
  • 8. Phone: +44 7584 225 777 email: norbert.wirth@supercrunch.io #getsupercrunched@Bert_Feed NORBERT WIRTH Managing Director
  • 9. © SUPERCRUNCH 5-Apr-17 | Title of the presentation9