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Technology trends : Social Analytics
Date 07 April 2014
Contact praveen.jose@blogworks.in
Introduction
Five forces – analytics, mobile, social, cloud, and
cyber – are hard at work enabling and disrupting
organisations of many shapes and sizes.
Business intelligence and analytics (BI&A) and the related
field of big data analytics have become increasingly
important
3
usage of predictive technology in
sports industry
Predictive technology
As organisations become smarter, they can analyze
historical data to make prediction
Ford tapping the power of Google navigation to predict
where you want to go based on your previous routes.
link
IBM , SportingIndex provide data game changers: Real.
Sports. Data.
5
Tech : SportingIndex
Sentiment analysis in numbers
Team wise tracker.
Provide insights to team
management to improve fan
engagement.
IMAGE
6
Predictive tech : IBM
7
Preventive Injury tracker
with Analytics for the
Tigers Rugby League
Rapidly aggregate and
analyze data of all 50
players.
Gain a competitive
advantage which
eventually improves
viewership.
big data to the rescue
Big Data Gets Bigger and Becomes a Service.
Big Data – A term described to describe the techniques
used to capture and utilize the exponentially increasing
streams of data. Rapid increase in data makes this a fast-
growing hard trend that cannot be ignored.
Goal - To bring enterprise-wide visibility and insights to
make rapid critical decisions
Big Data as-a-Service (BDaaS) will emerge this year as
cloud providers offer midsize and smaller organizations
access to much larger streams of relevant data .
9
Tech : How Big is the data?
IMAGE
10
Tech : Big Data on the cloud?
IMAGE
11
Analytics gone social
Social analytics
Super-aggregators are trying to get to the bottom line to
understand whether social marketing efforts are paying
off.
Tools like thismoment use data obtained from Google
Analytics, Facebook Insights, and others, and shows you
how your company is doing on campaigns
Increased use of Google Analytics API
13
Tech : ThisMoment
Thismoment Developer Platform
Creative freedom without the
complex infrastructure.
Provide tools you need to build your
next interactive brand experience
quickly and easily through APIs
Social authentication, hosting and
documentation
IMAGE
14
Tech : Sprout Social
Social media management platform
to monitor incoming messages and
schedule posts for Twitter, Facebook,
Google+ and Linkedin
Integration with Google Analytics,
UserVoice and Zendesk
IMAGE
15
Finally, presentation matters
Data visualization
HTML5 - richer framework for videos and interactive
content. Developers can make new apps without being
confined to a specific code base.
Flash – still hanging around with rich interactive content
Increased customizations for mobile devices
Interactive cards – future
17
Tech : Interactive Cards
IMAGE
18
Where do we stand?
Evolution in data management
We are possessing rich, meaningful data
Outdated data management techniques
Big data is a far-fetched dream – MapReduce, Hadoop
Database project would be a first step towards achieving
this . Make more sense with our data
Mapping one datastore to many applications
Significant Time Benefits
20
Predictive analysis
Key : Sentiment analysis cannot be automated. Manual
intervention required
Provide actionable insights to clients. Automated
marketing research as an offering
Brands are looking out
21
Social Analytics
Work with Google, APIS, future technolgy to move forward
Analytics to be an integral part of our offering
Win confidence of clients through crisp, clear analysis
22
Data Visualization
Make a right choice. Choose a technology which is
constantly evolving
Do justice to our data. An impressive face
23
Credits
IBM data analytics
Inc magazine
24
thank you
www.blogworks.in

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Tech Trends - Social

  • 1. helping create brands for the future All content copyright
  • 2. Technology trends : Social Analytics Date 07 April 2014 Contact praveen.jose@blogworks.in
  • 3. Introduction Five forces – analytics, mobile, social, cloud, and cyber – are hard at work enabling and disrupting organisations of many shapes and sizes. Business intelligence and analytics (BI&A) and the related field of big data analytics have become increasingly important 3
  • 4. usage of predictive technology in sports industry
  • 5. Predictive technology As organisations become smarter, they can analyze historical data to make prediction Ford tapping the power of Google navigation to predict where you want to go based on your previous routes. link IBM , SportingIndex provide data game changers: Real. Sports. Data. 5
  • 6. Tech : SportingIndex Sentiment analysis in numbers Team wise tracker. Provide insights to team management to improve fan engagement. IMAGE 6
  • 7. Predictive tech : IBM 7 Preventive Injury tracker with Analytics for the Tigers Rugby League Rapidly aggregate and analyze data of all 50 players. Gain a competitive advantage which eventually improves viewership.
  • 8. big data to the rescue
  • 9. Big Data Gets Bigger and Becomes a Service. Big Data – A term described to describe the techniques used to capture and utilize the exponentially increasing streams of data. Rapid increase in data makes this a fast- growing hard trend that cannot be ignored. Goal - To bring enterprise-wide visibility and insights to make rapid critical decisions Big Data as-a-Service (BDaaS) will emerge this year as cloud providers offer midsize and smaller organizations access to much larger streams of relevant data . 9
  • 10. Tech : How Big is the data? IMAGE 10
  • 11. Tech : Big Data on the cloud? IMAGE 11
  • 13. Social analytics Super-aggregators are trying to get to the bottom line to understand whether social marketing efforts are paying off. Tools like thismoment use data obtained from Google Analytics, Facebook Insights, and others, and shows you how your company is doing on campaigns Increased use of Google Analytics API 13
  • 14. Tech : ThisMoment Thismoment Developer Platform Creative freedom without the complex infrastructure. Provide tools you need to build your next interactive brand experience quickly and easily through APIs Social authentication, hosting and documentation IMAGE 14
  • 15. Tech : Sprout Social Social media management platform to monitor incoming messages and schedule posts for Twitter, Facebook, Google+ and Linkedin Integration with Google Analytics, UserVoice and Zendesk IMAGE 15
  • 17. Data visualization HTML5 - richer framework for videos and interactive content. Developers can make new apps without being confined to a specific code base. Flash – still hanging around with rich interactive content Increased customizations for mobile devices Interactive cards – future 17
  • 18. Tech : Interactive Cards IMAGE 18
  • 19. Where do we stand?
  • 20. Evolution in data management We are possessing rich, meaningful data Outdated data management techniques Big data is a far-fetched dream – MapReduce, Hadoop Database project would be a first step towards achieving this . Make more sense with our data Mapping one datastore to many applications Significant Time Benefits 20
  • 21. Predictive analysis Key : Sentiment analysis cannot be automated. Manual intervention required Provide actionable insights to clients. Automated marketing research as an offering Brands are looking out 21
  • 22. Social Analytics Work with Google, APIS, future technolgy to move forward Analytics to be an integral part of our offering Win confidence of clients through crisp, clear analysis 22
  • 23. Data Visualization Make a right choice. Choose a technology which is constantly evolving Do justice to our data. An impressive face 23