There’s no debate that data is the most valuable strategic asset available to your business today. According to ‘Voice of the Enterprise: Data Management and Analytics 2020’ by 451 Research, 63% of enterprises use data to drive nearly all or most of their strategic decisions. Join Amy O’Connor, Precisely Chief Data and Information Officer, and Paige Bartley, 451 Research Senior Research Analyst for Data, AI, and Analytics as Paige shares the latest research on data and analytics drawn from surveys of business and technology decision-makers and chats with Amy about her experience implementing Precisely products to ensure data integrity and fuel the company’s data-driven business model. View this on-demand webinar to hear Amy and Paige share their perspectives on key points from the research, including how: • Only 25% of respondents rate more than 80% of their recent data and analytics initiatives as successful • 78% of those most successful with data and analytics initiatives are using or considering using technologies to accelerate the analysis of distributed data • 24% of respondents are investing in programs that increase trust in data by improving accuracy, quality, lineage and/or governance to improve their data culture

1. Bridging the Data Divide:
Driving Data and Analytics Projects
Forward with Trusted Data
Amy O’Connor – Chief Data and Information Officer, Precisely
Paige Bartley – Senior Research Analyst for Data, AI, and
Analytics, 451 Research

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3. Amy O’Connor
Amy O’Connor is the Chief Data and Information Officer
(CDIO) at Precisely. In this role, she leads the global IT
and cloud operations, data analytics, and information
security teams responsible for delivering a world-class
digital experience as the company continues its rapid
growth in data integrity.
Prior to Precisely, Amy was Chief Data and Information
Officer at Cloudera, and has held leadership roles at
Nokia and Sun Microsystems.
Amy has extensive experience using data-driven
approaches to align IT services with user needs. She is
also a frequent speaker in the data management space,
advocating for the benefits organizations can gain by
using a data-driven approach in their IT infrastructure.
She has expertise in enterprise business applications,
data engineering and data science, information security,
employee productivity tools, and network and cloud
management.

4. Paige Bartley
Paige is a Senior Research Analyst for the Data, AI & Analytics Channel
at 451 Research, a part of S&P Global Market Intelligence, covering core
data management topics.
Key themes include data privacy, data governance, data integration,
metadata management, data quality and master data management.
She has experience covering a broad range of technologies spanning
the Data, AI & Analytics stack, from databases to self-service analytics.
In her current research, Paige is analyzing the need for information
governance to maximize the value of enterprise data amid proliferating
global regulatory requirements and rising consumer expectations for data
stewardship. With data privacy and compliance as a specialty focus, Paige
explores how the enterprise can align technical requirements with business
strategy, enabling more profitable and compliant leverage of data.
Early in her career, Paige worked on the vendor side, providing marketing
and strategy for ZL Technologies, an information governance provider that
specializes in the management of unstructured data for compliance, legal
and archiving needs. Prior to working at 451 Research, she was a Senior
Analyst at Ovum (now Omdia).
Paige received her Bachelor of Science degree in psychology and
neuroscience from Duke University, and a Master of Management Studies
(MMS) degree from the Duke University Fuqua School of Business.

5. The importance of data

6. 63% of enterprises use data to
drive nearly all or most of their
strategic decisions.
Voice of the Enterprise Data Analytics & Data
Management 2020, 451 Research

7. Copyright © 2021 S&P Global Market Intelligence.
Permission to reprint or distribute any content from this presentation requires the prior written approval of S&P Global Market Intelligence.
Approximately half of enterprises are increasing investment in
analytics as a result of COVID-19
Q. To what extent do you agree or disagree with each of the following statements?-"My organization has increased the number or scope of active analytics projects as a result of COVID-19." Base: All respondents, abbreviated fielding (n=381)
Q. To what extent do you agree or disagree with each of the following statements?-"My organization has increased its spending on data management/analytics products and services as a result of COVID-19.” Base: All respondents, abbreviated fielding (n=391)
Source: 451 Research’s Voice of the Enterprise: Data & Analytics, Data Management & Analytics 2020
7

8. Copyright © 2021 S&P Global Market Intelligence.
Permission to reprint or distribute any content from this presentation requires the prior written approval of S&P Global Market Intelligence.
Data Drivers and Data Drifters have different approaches to data
management and analytics
Source: 451 Research’s Voice of the Enterprise: Data & Analytics, Data Management & Analytics 2020
8

9. Analytics success
and business value

10. 25% of respondents rate
more than 80% of their
recent data and analytics
initiatives as successful.
Voice of the Enterprise Data Analytics & Data
Management 2020, 451 Research

11. Copyright © 2021 S&P Global Market Intelligence.
Permission to reprint or distribute any content from this presentation requires the prior written approval of S&P Global Market Intelligence.
The most successful have invested in improving data culture and
new augmented and accelerated analytics initiatives
Source: 451 Research’s Voice of the Enterprise: Data & Analytics, Data Management & Analytics 2020
11

12. Building a data culture

13. Enterprises are focusing on
both data management and
analytics technology and
employee data literacy and
skills to improve data culture.
Voice of the Enterprise Data Analytics & Data
Management 2020, 451 Research

14. Copyright © 2021 S&P Global Market Intelligence.
Permission to reprint or distribute any content from this presentation requires the prior written approval of S&P Global Market Intelligence.
Steps taken to improve
data culture and focus
of investment in new
products and services
Q. What steps has your organization taken to improve its data culture? Please select all that apply. Base: Analytics respondents (n=360)
Q. Which of the following employee roles have been the focus of your organization's investment in improving employee literacy and skills? Please select all that apply. Base: Analytics respondents whose organization has invested in new data management products and
services (n=139)
Source: 451 Research’s Voice of the Enterprise: Data & Analytics, Data Management & Analytics 2020
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15. Engineering
Tickets
Support
Escalations
Product
Telemetry
Sales & Service Cloud
Precisely Enterprise Systems
15
Enterprise
Resource Planning
Data Warehouse
LOB Data marts
• Account
• Opportunity
• Campaign
• Roles
• Contact
• Community
• Contract
• Mobile
• Lead
• Case
• Approvals
• Knowledge
Precisely
Data
Experience
Product
Docs,
downloads
Campaigns
Lead Mgmt.
Prod
Roadmap
Management
Product
License
Keys
Commissions
Human
Capital
Management
Travel
Procurement
Expense
Financial
Planning
Budgeting
Training
Certification
Professional
Services
Solution
Tax
Management
Solution
Bank Data
Cloud Data Lake

16. Engineering
Tickets
Support
Escalations
Product
Telemetry
Sales & Service Cloud
Precisely Enterprise Systems
16
Enterprise
Resource Planning
Data Warehouse
LOB Data marts
• Account
• Opportunity
• Campaign
• Roles
• Contact
• Community
• Contract
• Mobile
• Lead
• Case
• Approvals
• Knowledge
Precisely
Data
Experience
Product
Docs,
downloads
Campaigns
Lead Mgmt.
Prod
Roadmap
Management
Product
License
Keys
Commissions
Human
Capital
Management
Travel
Procurement
Expense
Financial
Planning
Budgeting
Training
Certification
Professional
Services
Solution
Tax
Management
Solution
Bank Data
Cloud Data Lake
Precisely
EngageOne
Precisely
Spectrum
Precisely
Trillium
Precisely
Connect

17. Data management
and business success

18. Copyright © 2021 S&P Global Market Intelligence.
Permission to reprint or distribute any content from this presentation requires the prior written approval of S&P Global Market Intelligence.
Businesses reap
multiple value-add
benefits from data
governance
Q. How have data governance initiatives added value to your organization, if at all? Please select all that apply. Base: Data management respondents (n=340)
Source: 451 Research’s Voice of the Enterprise: Data & Analytics, Data Management & Analytics 2020
18

19. SaaS and cloud adoption

20. Copyright © 2021 S&P Global Market Intelligence.
Permission to reprint or distribute any content from this presentation requires the prior written approval of S&P Global Market Intelligence.
Analytics deployments
continue to move away from
traditional infrastructure
Q. In which of the following IT environments does your organization currently deploy analytics products/services?
Q. Looking ahead, in which of the following IT environments will your organization be deploying analytics products/services two years from now?
Base: All respondents
Source: 451 Research’s Voice of the Enterprise: Data & Analytics, Data Management & Analytics 2020
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21. Summary

22. The Precisely Data Integrity Suite
• Delivers the essential elements of data integrity –
accuracy, consistency, and context
• Built on data integration, data quality, location
intelligence, and data enrichment trusted by over
12,000 enterprise customers
• Modular architecture allows you to choose just the
capabilities your need – and implement them
alongside your current infrastructure at scale
• Empowers faster, confident decision-making
with trusted data
Data
Integration
Data
Enrichment
Location
Intelligence
Data
Quality

23. Q&A

24. Learn more at
precisely.com/data-integrity