This document discusses linking data governance to business goals. It begins with an example of a typical governance program that loses business support over time. It then advocates taking a business-first approach to accelerate programs and increase ROI. Successful programs link governance to business goals, outcomes, stakeholders and capabilities. The document provides examples of how different business goals map to governance objectives and capabilities. It emphasizes quantifying value at strategic, operational and tactical levels. Finally, it discusses Jean-Paulotte Group's Chief Data Officer implementing a working approach driven by business value through an iterative process between a Data Management Committee and Working Groups.