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Ppt 1
- 1. Define Your On-Line Personal Brand
- 2. 2 Confidential Talent Acquisition COE During today’s session, you will learn about: The importance of your personal brand Leveraging social media to protect your brand and initiate relationships Improving Your LinkedIn Profile 1 2 3 Today’s session
- 3. 3 Confidential Talent Acquisition COE Your Brand: our competitive edge
- 4. 4 Confidential Talent Acquisition COE Your reputation and everything you do (or don’t do) The essence of who you are and what you stand for Your personal brand “It’s what you do that makes you who you are and how you project that to others that make you memorable.” -Dan Schwabel (ME 2.0)
- 5. 5 Confidential Talent Acquisition COE Your personal brand never stops growing
- 6. 6 Confidential Talent Acquisition COE Make the most out of your personal network
- 7. 7 Confidential Talent Acquisition COE 1. Update your Profile: Incorporate global recommendations Getting Started: Easy as 1, 2, 3
- 8. 8 Confidential Talent Acquisition COE LinkedIn Profile Checklist Photo: Do you have a professional, high-resolution, headshot present on your profile? Connections: Have you taken the time to build your network with professionals both inside and outside of Dell? Title & Headline: Is your headline eye-catching and does your title translate externally? Summary: Do you have a summary and does it effectively represent the sum of your experience, specialty skills, goals and/or aspirations? Experience: Is each position description robust (3-5 sentences) and does it effectively capture the size and scope of your role? Groups: Are you a member of groups that relate to your background (domain specific, industry specific, alumni specific, diversity specific)?
- 9. 9 Confidential Talent Acquisition COE LinkedIn Profile Checklist - Continued Skills: Have you listed your most valuable skills in the “Skills & Expertise” Section? Acronyms: Have you avoided using company acronyms and company-specific terms? Multiple Dell Positions: If you have held multiple positions at Dell, have you listed each? Doing so is recommended because it shows upward mobility as well as lateral opportunity enrichment. Contact Preferences: Have you allowed others to reach out to you via InMail? Doing so is recommended because it allows others to network and connect.
- 10. 10 Confidential Talent Acquisition COE Adding Websites: New Profile View 1. “Edit Profile” 2. “Edit Contact Info.” 3. Click on pencil icon and select “Other” and name Works best with Firefox, Safari, Chrome browsers
- 11. 11 Confidential Talent Acquisition COE 2. Grow Your Network: Join Relevant Groups & Send Connection Requests Getting Started: Easy as 1, 2, 3
- 12. 12 Confidential Talent Acquisition COE Finding Groups
- 13. 13 Confidential Talent Acquisition COE Finding Groups Continued…
- 14. 14 Confidential Talent Acquisition COE 3. Engage in Conversation: Post Updates & participate in group conversation Getting Started: Easy as 1, 2, 3
- 15. 15 Confidential Talent Acquisition COE Posting Updates New Profile View: Updates can be posted directly on your profile OR on the LinkedIn homepage. Old Profile View: Status Updates can only be posted on your LinkedIn homepage.
- 16. 16 Confidential Talent Acquisition COE Putting It All Together
- 17. 17 Confidential Talent Acquisition COE Brand voice is how we write and speak about ourselves. It’s how we use language to send a clear message about who we are. It’s the deliberate words we choose to project our promise to create customer value. Words Matter
- 18. 18 Confidential Talent Acquisition COE Thank you We appreciate you attending the session.
Editor's Notes
- Welcome to today’s session. We’re glad you are here and investing the time to improve or define your online professional brand. I am Scarlett Jazesf and I work as a Talent Acquisition Strategist preparing sourcing/recruitment strategy for multiple lines of businesses spanning engineering, marketing, and certain areas of our services business groups. I also have Kristen Rackley with me on the phone who recruits for our Global Ops organization. Due to the number of people on this call, we will have all lines muted until the Q&A session at the end. We ask that you please hold your questions until that portion of the call. The demand for this session was high, so we have recorded the session and will be sending out the recording and complete PowerPoint deck following today’s call. We’re glad you’re here and investing the time to improve or define your online professional brand. There is a global initiative taking place this year to focus on our individual Employee Brands as well as our collective Employment Brand and how it is translated externally.
- By the end of this session you should: Have a deeper understanding of not only the importance, but the power of your personal brand to enable your success as well as Dell’s strategy. You will understand the linkages between your brand and Dell’s company brand. You know about social media and you’ve heard that Dell is a leader in this space. During today’s session, you will learn how to maximize key channels to project/evangelise your brand which will help you to initiate, build and engage with a professional network. Specifically, we will focus on your LinkedIn Brand since we know that LinkedIn is the most powerful tool for managing your professional brand and engaging other business professionals. We want to help you understand how impactful LinkedIn is. Everyday team member LinkedIn profiles are being used to either positively or negatively impact Dell’s Employment Brand.
- It is important to understand that your brand can benefit you personally.
- Before we can begin a discussion about what it takes to build personal brand, we have to start by defining it or in the least creating a shared understanding of what personal brand is. It simple terms – your personal brand is what makes you You. Your influence over others’ perception is not only what you say, but everything you do or (as we’ve noted here) – everything you don’t do. This quote by Dan Schwabel says it all: “It’s what you do that makes you who you are and how you project that to others that make you memorable.” As professionals, we all want to be memorable. It’s up to you to define who you are and to project that.
- Bottom Line – Your Personal Brand never stops growing/evolving. What you say. How you act. And, how others perceive you is always being formed. It is up to you to… think of your personal brand as a tree/plant that continues to grow and evolve.. Forming branches, leaves, has fruitful periods and has more reserved periods, etc..
- 6
- The best thing to do first is take 20-30 minutes to improve your profile. Use the recommendations we are about to cover to do that. This is the most important thing you can do to improve your online brand.
- -Facilitator reads through each bullet point, emphasizing importance of each.-
- -Facilitator reads through each bullet point, emphasizing importance of each.-
- I wanted to quickly show you how to add Websites to your profile because many people are unable to find this section. -Cover Key Points in the slide which relate to New Profile View- For those with the old profile view, you would also travel to “Edit Profile” but scroll all the way to the bottom under the “Additional Information” section and then click the edit icon to find the websites section.
- The second thing you want to do is invest the time and grow your network. You do that by sending connection requests and joining groups that relate to your background. Spend about 15 minutes twice a month looking for new potential connections. Use the “People You May Know” function on your homepage to see who LinkedIn believes you may know.
- In addition to sending personal connection requests, joining Groups is the best way to connect with a niche group of individuals who share a common interest (school or work alumni or a common skill-set). To find Groups…. Go to your LinkedIn HomePage. Use the Drop down menu and change to “Groups.” Start typing the relevant topic you are interested in and groups will start to populate. Hit Enter.
- Once you find a group of interest, click “Join”
- Finally, be sure to Engage in Conversation by posting occasional updates. This can be industry related news or information about your business or project you are working on.
- Many of you will have noticed that LinkedIn is in the process of converting all users over to a new profile view. What you see here is the new profile view. I should point out that the new view works best when using Firefox or Safari. Specifically, when you are updating your profile, you will need to be in Firefox, Safari, or Google Chrome. If your profile has not been updated yet to the new view, it will be in the short term. All the functionality is the same with the old and new view, so even if your profile has not yet been updated, you can still follow all the recommendations: just note that it will look a little different than what you see here until your profile view is updated. You can see, I am attempting to put all of our global recommendations to work. Profile Photo Eye catching Title Correct Industry – IT and Services Personalized URL Use of the “Share an Update” Feature which is the first thing people see when they login to my profile. This is a change from the older profile version. It’s much more visible now so you have an opportunity to really reach people with your message. In this case, we just launched a new Storage Careers Website that I wanted to let the entire LI community know about. I posted the blurb and it’s the first thing people currently see when they hit my profile. Further down, you see I added the “Life at Dell” Video. You can add a video by going into “Edit Profile” mode and hitting the center icon on the right side that says “Add a link to a video, image or document” That option is ONLY available in the SUMMARY section of your profile. I have my 4-5 robust sentences under Experience. I have avoided Dell acronyms and ensured that verbiage translates outside of Dell. You can also see this is where I listed my official position title listed.
- Before we open up to questions, I would like to leave you with a nice reminder….. Not only does everything you say matter, it helps to be mindful of the impact all of your interactions on behalf of Dell – especially around the perception of individuals not directly involved. Remember, what you say will stick and certainly stand the test of time so be mindful that your message or interaction may be viewed by others 1, 2 or even 3 years from now.
- Outside of the two questions we just covered, what other questions do you all have?