This document summarizes key concepts related to global strategy and implementation for international business. It discusses industry structure, the value chain framework, strategic alternatives like the international, multidomestic, global and transnational strategies, and the pressures of global integration versus local responsiveness. Managers must configure and coordinate a firm's value chain activities in light of industry forces and balance pressures for standardization with responsiveness to local conditions. The value chain and strategic options framework help evaluate strengths and opportunities for creating value across borders.