Slide no:2 Mr. Porter is a specialist in industrial economics and business strategy. An associate professor of business ad- ministration at the Harvard Business School, he has created a course there entitled "Industry and Competitive Analysis." He sits on the boards of three companies and consults on strategy matters, and he has written many articles for economics journals and published two books. One of them, Interbrand Choice, Strategy and Bi- lateral Market Power (Harvard University Press, 1976) is an out-growth of his doctorate, for which he won the coveted Wells prize awarded by the Harvard economics department.