The document outlines the professional experience of Helena Franco, a content marketing specialist with a strong background in social media strategy, content creation, and translation. Key responsibilities include managing social media accounts, developing marketing materials, analyzing campaign metrics, and leading large-scale translation projects. Helena holds a postgraduate degree in digital marketing and has experience with various project management and translation tools.

1. EXPERIENCE
MARKETING & COMMUNICATION ASSISTANT
Developed a social media strategy and managed social media
accounts
Planned, drafted and published all retail tech content for the
company's blog.
Worked on the complete redesign of the company's website,
including visuals, content, keywords to strengthen SEO and UX.
Designed and crafted marketing materials (both online and
offline) for trade shows and conferences
Managed emailing and drip campaigns and tailored content
targeting different industries and buyer personas.
Analysed Google metrics and emailing campaign outputs to draw
conclusions and improve the action plan.
Created video materials on the company's solutions
Scheduled and wrote content for the company's blog on eye care
topics and spread the content on social media for awareness.
Translated all company materials (online and offline) from
Catalan into Spanish, English and French.
Created video scripts for interviews with the ophthalmologists.
Subtitled and transcribed video materials.
Developed protocols for social media crisis.
INSTITUT CATALÀ DE RETINA | JAN 2016 - FEB 2018
CONTENT MARKETING SPECIALIST
CATCHOOM TECHNOLOGIES | FEB 2018 - CURRENTLY
EDUCATION
H E L E N A
F R A N C O
CONTENT MARKETING SPECIALIST
EXPERIENCED COPYWRITER AND
TRANSLATOR SPECIALISING IN
MARKETING COMMUNICATIONS,
PROFILE
+34 628 76 99 88
HF.MUNS@GMAIL.COM
LINKEDIN.COM/HELENAMUNS
CONTACT
POSTGRADUATE DEGREE IN DIGITAL MARKETING
IEBS BUSINESS SCHOOL, BARCELONA 2017-2018
MA IN SUBTITLING, DUBBING & LOCALISATION
ISTRAD, ONLINE, 2013-2014
APPLIED FOREIGN LANGUAGES
1-YEAR STAY AT UNIVERSITÉ DE PROVENCE, FRANCE, 2009-2010
BACHELOR OF ARTS, TRANSLATION & INTERPRETING
UNIVERSITAT AUTÒNOMA DE BARCELONA, 2007-2012
PROJECT MANAGER
MARKETING: SEMRUSH,
WORDPRESS, HOOTSUITE, PARDOT,
GOOGLE ANALYTICS, HOTJAR.
TRANSLATION: MEMOQ, SUBTITLE
WORKSHOP, AEGISUB.
Created reports based on social media analysis in the French
market for two major international companies in fashion retail
and music streaming.
Reported trends, volume conversations, peaks, etc. and issued
actionable recommendations.
Fully managed large-scale translation projects involving
translators, proofreaders, designers, from evaluation and
quotation to final eye and delivery.
Vendor management: handled the liaison with suppliers and
made sure we agreed on competitive pricing.
INTERTEXT | OCT 2011 - JUL 2013
SOCIAL MEDIA ANALYST
WHISPR GROUP | SEP 2014 - MAR 2015
SKILLS
TOOLS
SEO AND GOOGLE ANALYTICS
SOCIAL MEDIA STRATEGY
WEB CONTENT DEVELOPMENT
COPYWRITING AND BLOGGING
PHOTO EDITING
PROJECT MANAGEMENT
TRANSLATION AND SUBTITLING
FREELANCE TRANSLATOR AND PROOFREADER
MULTIPLE CLIENTS | JUL 2013 - CURRENTLY
Translated and proofread millions of words for different clients
worldwide focusing on Energy, Watchmaking, Medicine, Pharma,
Tourism, Culture and Music domains.