Download to read offline
Uploaded bySocial Samosa
Monthly Social Media Report - KRDS_Telecom & Mobile
The document describes a methodology used by KRDS to rank social media posts from telecom and mobile brands in India based on an engagement score. It provides the top 5 scores for brand specific posts, promotional posts, and generic posts from May 1st to May 31st 2014. Contact information is provided for Madhu Sudan, Account Manager at KRDS India.
More Related Content
Similar to Monthly Social Media Report - KRDS_Telecom & Mobile
Monthly Social Media Report - KRDS_Telecom & Mobile
- 1. www.krds.com feed.krds.com twitter.com/KRDSAsiafacebook.com/KRDS May 1st to May 31st 2014
- 2. Telecom & MobileBrands Considered Fans: 1,38,39,444 Fans: 54,07,379 Fans: 21,07,310 Fans: 1,08,87,327 Fans: 1,09,06,299 Fans: 74,56,712 Fans: 9,88,732
- 3.
- 4. (No. of Likes)+ 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: • Fans like posts most frequently • Fans share posts less frequently • Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on telecom & mobile pages in India using the KRDS Engagement Score.
- 5. Top 5 BrandSpecific Posts Content unique to the particular brand, including events, slogans, and product information
- 6.
- 7.
- 8.
- 9.
- 10.
- 11. Top 5 PromotionalPosts Content to publicize product promotions and discounts
- 12.
- 13.
- 14.
- 15.
- 16.
- 17. Top 5 GenericPosts Content aimed at driving engagement that could be posted to the page of any brand
- 18.
- 19.
- 20.
- 21.
- 22.
- 23. Madhu Sudan Account Manager KRDS- India madhusudan.v@krds.com +918861822228 madhusudan.v.krds THANK YOU