A swipe file is a record of your top-performing campaigns that you turn to for inspiration and ideas. It was this concept that inspired us to create the Swipe File on Pinterest, where every week we share the digital marketing campaigns that excite and impress us. Take a look around and we’re sure you’ll find some ideas that you’ll want to steal, test, and make your own.
A swipe file is a record of your top-performing campaigns that you return to for learnings and
ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we
share the emails and landing pages that excite and impress us. In this report, we highlight 20
examples from the pinboard that illustrate 14 important holiday email design tactics.
The 5 Design Trends behind 'The Best of the Email Swipe File'Chad S. White
“The Best of the Email Swipe File” is not just about 20 outstanding emails. It is also about five critical design trends:
1. A growing requirement to be mobile-friendly
2. Increasing relevance through personalization
3. Greater sophistication for triggered messages
4. A stronger editorial voice
5. A continued evolution of inspired fundamentals
During this webinar, Andrea Smith and I discuss these trends and how our selections from the Email Swipe File illuminate those trends.
This document provides an overview of email marketing best practices. It discusses why email marketing is effective, how to grow an engaged email list, how to create compelling content, designing mobile-friendly templates, optimizing email delivery, and tracking email campaign results. The key points covered are:
- Email is a powerful marketing channel because it is accessible, reliable, and has high engagement and return on investment.
- Growing an email list requires collecting subscriber information at multiple touchpoints and providing incentives for people to opt-in.
- Effective content is short, visual, answers questions for the reader, and is tailored for different subscriber segments.
- Templates should be consistent with a brand's look and feel across
Sandra Flores is an authorized local expert who provides coaching services to sales professionals through her company We Coach The Pros. She offers money making processes and strategies to help clients grow their business rapidly by becoming more productive and creating more sales and stronger relationships. Her contact information is provided.
This document provides tips and strategies for successful email marketing. It discusses why email marketing is effective, how to harness the power of the inbox by growing a list, creating engaging content, designing mobile-friendly templates, getting emails opened, and tracking results. The agenda outlines these topics and strategies are presented for each, like asking for email addresses everywhere, writing short, relevant content, and focusing on click-through rates for tracking. Templates, timing, and social sharing are also covered. The document concludes with an example of an ideal email design.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
The document analyzes 11 holiday email campaigns from major brands in late 2015. It discusses key insights like the importance of mobile optimization and personalized subject lines. Each email is then summarized individually, highlighting elements like subject line, open rate, and comments on creative execution. Tips are provided on how each email campaign could be improved. The conclusion notes the increased volume of holiday emails year-over-year and emphasizes the importance of advanced planning for the following season.
A swipe file is a record of your top-performing campaigns that you return to for learnings and
ideas. It was this concept that inspired us to create the Email Swipe File on Pinterest, where we
share the emails and landing pages that excite and impress us. In this report, we highlight 20
examples from the pinboard that illustrate 14 important holiday email design tactics.
The 5 Design Trends behind 'The Best of the Email Swipe File'Chad S. White
“The Best of the Email Swipe File” is not just about 20 outstanding emails. It is also about five critical design trends:
1. A growing requirement to be mobile-friendly
2. Increasing relevance through personalization
3. Greater sophistication for triggered messages
4. A stronger editorial voice
5. A continued evolution of inspired fundamentals
During this webinar, Andrea Smith and I discuss these trends and how our selections from the Email Swipe File illuminate those trends.
This document provides an overview of email marketing best practices. It discusses why email marketing is effective, how to grow an engaged email list, how to create compelling content, designing mobile-friendly templates, optimizing email delivery, and tracking email campaign results. The key points covered are:
- Email is a powerful marketing channel because it is accessible, reliable, and has high engagement and return on investment.
- Growing an email list requires collecting subscriber information at multiple touchpoints and providing incentives for people to opt-in.
- Effective content is short, visual, answers questions for the reader, and is tailored for different subscriber segments.
- Templates should be consistent with a brand's look and feel across
Sandra Flores is an authorized local expert who provides coaching services to sales professionals through her company We Coach The Pros. She offers money making processes and strategies to help clients grow their business rapidly by becoming more productive and creating more sales and stronger relationships. Her contact information is provided.
This document provides tips and strategies for successful email marketing. It discusses why email marketing is effective, how to harness the power of the inbox by growing a list, creating engaging content, designing mobile-friendly templates, getting emails opened, and tracking results. The agenda outlines these topics and strategies are presented for each, like asking for email addresses everywhere, writing short, relevant content, and focusing on click-through rates for tracking. Templates, timing, and social sharing are also covered. The document concludes with an example of an ideal email design.
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
The document analyzes 11 holiday email campaigns from major brands in late 2015. It discusses key insights like the importance of mobile optimization and personalized subject lines. Each email is then summarized individually, highlighting elements like subject line, open rate, and comments on creative execution. Tips are provided on how each email campaign could be improved. The conclusion notes the increased volume of holiday emails year-over-year and emphasizes the importance of advanced planning for the following season.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
When our affair with content means we cheat on conversionKirsty Hulse
This document discusses how brands have become overly focused on content marketing at the expense of customer experience. While high-quality editorial content can help drive awareness and influence purchases, ranking that content for transactional queries may not provide the best experience for customers looking to make a purchase. The document advocates optimizing content to balance informational needs with conversion opportunities through techniques like testing calls-to-action, recommendations, and personalizing content based on user intent.
Presentation to the Northwestern NC Christmas Tree Growers Marketing Conference. How to use social media to raise awareness and boost customer loyalty.
Email design and strategy are being shaped by five major trends: (1) a growing need to personalize content, (2) greater sophistication for triggered messages, (3) rendering that’s optimized for the platform, situation, person, and time of open, (4) a unique voice that’s more helpful than promotional, and (5) a continued evolution of fundamentals. Chad White, ExactTarget’s Lead Research Analyst, and Andrea Smith, Design Lead of Content Marketing & Research discussed these critical trends and how they guided our selection of the 20 emails in the 2014 Best of the Email Swipe File.
This document summarizes research on how to make emails go viral through forwarding. Some key findings include:
- Smaller audience sizes, segmented/triggered emails, personalization, and "share" calls-to-action increased forwarding rates.
- Event-related and transactional emails had higher forwarding rates than promotional content or newsletters.
- The most viral 1% of emails had forwarding rates 17.6 times higher than median emails, demonstrating exponential growth in virality.
- Forwarding is a sign that emails are meeting subscribers' needs and expanding reach, engagement, and conversions. Consistently low forwarding rates may mean content is not deeply relevant.
"Christmas email campaigns that work" by judy boniface at MailjetTheFamily
Holidays are a great period to bond with your users. So naturally, most companies use this special time to create a magic moment with their audience.
But how do you stand out from the crowd? How do you craft a genuine message that will get through to your users? And most importantly, how do you get the best results in terms of conversions?
Our speaker is quite experienced on the topic. In fact, there is a lot you can do to maximise your chances of succeeding your holiday campaign.
Judy Boniface is the Marketing Director at MailJet and has built many startup email campaigns.
In this workshop, you'll get all the advice you need to build the perfect holiday email campaign. From choosing the right template to picking an awesome title, or even finding the perfect timing, Judy takes examples and give you strategic advice to perform your campaign.
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
Learn Inbound is Ireland's foremost digital marketing conference. It was also the platform from which Zazzle founder Simon Penson launched a new campaign against the current 'misuse' and 'misunderstanding' of what content marketing is, and how it should be delivered.
The document is a list of 66 questions about email marketing best practices answered by Mark Kilens and Jeanne Hopkins. It covers topics such as email metrics, templates, content, segmentation, deliverability, and lead nurturing. The questions provide guidance on how to optimize email campaigns, measure performance, and engage subscribers effectively.
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
How to Double Your Email List with a Facebook ContestNathan Latka
This document summarizes a webinar about using Facebook contests to grow an email list without an ad budget. It provides examples of marketers who successfully grew their lists through Facebook contests integrated with AWeber. The webinar teaches the six key elements for an effective Facebook contest, including a strong incentive, creating urgency, making it easy to enter, enabling users to market the contest, incorporating the brand, and optimizing for mobile. Case studies show conversion rates from 30% to 78%. The webinar concludes with a live Q&A and examples of contests that worked across different industries.
This document outlines how to double an email list using Facebook contests with no ad budget. It discusses six key elements for successful Facebook contests, including strong incentives, creating urgency, making it easy to enter, encouraging fans to market the contest, incorporating the brand, and optimizing for mobile. Case studies are provided of various campaigns that achieved conversion rates from 30-78% by using Heyo's contest templates. The document teaches that Facebook contests can build email lists for businesses of any size or industry as long as the page has 500+ likes and status updates receive engagement.
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
PromoRepublic provides social media content automation software for small and medium-sized businesses. In Q3 2017, PromoRepublic had $240,000 in annual recurring revenue, up from $130,000 in March, and projects reaching $1,000,000 in revenue by December 2017. The company was founded by serial entrepreneurs with experience in digital marketing and has raised $1,200,000 to date from seed rounds. PromoRepublic aims to disrupt the do-it-for-me social media marketing industry by providing an artificial intelligence-powered solution that is more cost effective for small businesses.
Sending the right email to the right person 2014 - Class #8 HubSpot Inbound A...Sorin Magureanu
Is email marketing dead? No way.
In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why? This class will explore those questions and look at how email can help you.
This class fits into the "Close" stage of Inbound Methodology - once we have leads, we have to make sure we're emailing the right message to the right person in order to facilitate the buyer's journey.
http://academy.hubspot.com/inbound-marketing-certification/close/email
Online PR expert Stella Bayles delves into her 15 years experience of PR, SEO and digital marketing to highlight Public Relation's new competitors. This SlideShare reveals how PR can compete by automating processes, protect budget through better measurement & tap into new budgets.
This presentation featured at the 2017 PRSA International conference in Boston, USA.
“The Best of the Email Swipe File” highlights 20 emails from the more than 160 and counting emails that we’ve pinned to the Email Swipe File pinboard on Pinterest. These emails represent outstanding email design, but they also represent five email design trends that we feel are critical.
This document outlines 7 steps for effective email marketing for photographers. It discusses getting the basics right such as design, content and contact list management. It recommends adding social media elements and focusing on being remarkable to stand out. Other tips include communicating value to customers, being relevant, making personal connections, using great images and stories, and writing effective subject lines and copy. The overall message is that email marketing is an important way to engage customers if done properly with a focus on their needs and benefits. Regular testing and having an ongoing plan is also advised.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
When our affair with content means we cheat on conversionKirsty Hulse
This document discusses how brands have become overly focused on content marketing at the expense of customer experience. While high-quality editorial content can help drive awareness and influence purchases, ranking that content for transactional queries may not provide the best experience for customers looking to make a purchase. The document advocates optimizing content to balance informational needs with conversion opportunities through techniques like testing calls-to-action, recommendations, and personalizing content based on user intent.
Presentation to the Northwestern NC Christmas Tree Growers Marketing Conference. How to use social media to raise awareness and boost customer loyalty.
Email design and strategy are being shaped by five major trends: (1) a growing need to personalize content, (2) greater sophistication for triggered messages, (3) rendering that’s optimized for the platform, situation, person, and time of open, (4) a unique voice that’s more helpful than promotional, and (5) a continued evolution of fundamentals. Chad White, ExactTarget’s Lead Research Analyst, and Andrea Smith, Design Lead of Content Marketing & Research discussed these critical trends and how they guided our selection of the 20 emails in the 2014 Best of the Email Swipe File.
This document summarizes research on how to make emails go viral through forwarding. Some key findings include:
- Smaller audience sizes, segmented/triggered emails, personalization, and "share" calls-to-action increased forwarding rates.
- Event-related and transactional emails had higher forwarding rates than promotional content or newsletters.
- The most viral 1% of emails had forwarding rates 17.6 times higher than median emails, demonstrating exponential growth in virality.
- Forwarding is a sign that emails are meeting subscribers' needs and expanding reach, engagement, and conversions. Consistently low forwarding rates may mean content is not deeply relevant.
"Christmas email campaigns that work" by judy boniface at MailjetTheFamily
Holidays are a great period to bond with your users. So naturally, most companies use this special time to create a magic moment with their audience.
But how do you stand out from the crowd? How do you craft a genuine message that will get through to your users? And most importantly, how do you get the best results in terms of conversions?
Our speaker is quite experienced on the topic. In fact, there is a lot you can do to maximise your chances of succeeding your holiday campaign.
Judy Boniface is the Marketing Director at MailJet and has built many startup email campaigns.
In this workshop, you'll get all the advice you need to build the perfect holiday email campaign. From choosing the right template to picking an awesome title, or even finding the perfect timing, Judy takes examples and give you strategic advice to perform your campaign.
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
Learn Inbound is Ireland's foremost digital marketing conference. It was also the platform from which Zazzle founder Simon Penson launched a new campaign against the current 'misuse' and 'misunderstanding' of what content marketing is, and how it should be delivered.
The document is a list of 66 questions about email marketing best practices answered by Mark Kilens and Jeanne Hopkins. It covers topics such as email metrics, templates, content, segmentation, deliverability, and lead nurturing. The questions provide guidance on how to optimize email campaigns, measure performance, and engage subscribers effectively.
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
*From HubSpot Academy*
Over the past few decades, people have radically changed the way they live, work and buy. This class will give you an overview of an adaptive, inbound approach to sending emails that provide value and drive growth for your business. It will also teach you about the four big themes of a modern email marketing program: segmentation, personalization, mobile, and optimization.
How to Double Your Email List with a Facebook ContestNathan Latka
This document summarizes a webinar about using Facebook contests to grow an email list without an ad budget. It provides examples of marketers who successfully grew their lists through Facebook contests integrated with AWeber. The webinar teaches the six key elements for an effective Facebook contest, including a strong incentive, creating urgency, making it easy to enter, enabling users to market the contest, incorporating the brand, and optimizing for mobile. Case studies show conversion rates from 30% to 78%. The webinar concludes with a live Q&A and examples of contests that worked across different industries.
This document outlines how to double an email list using Facebook contests with no ad budget. It discusses six key elements for successful Facebook contests, including strong incentives, creating urgency, making it easy to enter, encouraging fans to market the contest, incorporating the brand, and optimizing for mobile. Case studies are provided of various campaigns that achieved conversion rates from 30-78% by using Heyo's contest templates. The document teaches that Facebook contests can build email lists for businesses of any size or industry as long as the page has 500+ likes and status updates receive engagement.
PPC expert, Erin Sagin, will reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
PromoRepublic provides social media content automation software for small and medium-sized businesses. In Q3 2017, PromoRepublic had $240,000 in annual recurring revenue, up from $130,000 in March, and projects reaching $1,000,000 in revenue by December 2017. The company was founded by serial entrepreneurs with experience in digital marketing and has raised $1,200,000 to date from seed rounds. PromoRepublic aims to disrupt the do-it-for-me social media marketing industry by providing an artificial intelligence-powered solution that is more cost effective for small businesses.
Sending the right email to the right person 2014 - Class #8 HubSpot Inbound A...Sorin Magureanu
Is email marketing dead? No way.
In fact, email is one of the most profitable marketing channels in terms of ROI. What kind of emails should you send? How should you segment your contact database to ensure that you're sending the right email to the right person? What email metrics should you look at, and why? This class will explore those questions and look at how email can help you.
This class fits into the "Close" stage of Inbound Methodology - once we have leads, we have to make sure we're emailing the right message to the right person in order to facilitate the buyer's journey.
http://academy.hubspot.com/inbound-marketing-certification/close/email
Online PR expert Stella Bayles delves into her 15 years experience of PR, SEO and digital marketing to highlight Public Relation's new competitors. This SlideShare reveals how PR can compete by automating processes, protect budget through better measurement & tap into new budgets.
This presentation featured at the 2017 PRSA International conference in Boston, USA.
“The Best of the Email Swipe File” highlights 20 emails from the more than 160 and counting emails that we’ve pinned to the Email Swipe File pinboard on Pinterest. These emails represent outstanding email design, but they also represent five email design trends that we feel are critical.
This document outlines 7 steps for effective email marketing for photographers. It discusses getting the basics right such as design, content and contact list management. It recommends adding social media elements and focusing on being remarkable to stand out. Other tips include communicating value to customers, being relevant, making personal connections, using great images and stories, and writing effective subject lines and copy. The overall message is that email marketing is an important way to engage customers if done properly with a focus on their needs and benefits. Regular testing and having an ongoing plan is also advised.
Eight lessons are provided for improving online fundraising in 2015 based on analysis of 2014 results. Key insights include: 1) Personalizing outreach based on donor relationships and data; 2) Leveraging high-performing campaigns through resending and follow-ups; 3) Creating fundraising campaigns around additional holidays and events; 4) Framing donations as purchases by highlighting tangible impacts; 5) Motivating teams and donors through competitions; 6) Optimizing the donor experience for mobile; 7) Providing inspiring non-ask content to engage donors; 8) Thanking and recognizing donors for their impact. Overall, testing and analyzing donor behaviors and preferences is emphasized to best respond to their needs.
1. Have a game plan by defining your audience, determining your message and goals, and creating a schedule.
2. Build your email list by providing an opt-in and emphasizing value.
3. Get creative with simple, branded designs focused on content. Consider mobile viewing.
4. Test and adapt your emails by measuring successes, failures and ROI to improve performance.
5. Press send by using an email marketing service for distribution, list management and analytics.
This document discusses adding email marketing to a WooCommerce e-commerce website. It highlights the benefits of email marketing such as driving revenue, creating brand awareness, and boosting repeat business. It then covers best practices for email marketing like growing an engaged email list, creating relevant content, designing mobile-friendly templates, crafting compelling subject lines, and tracking key metrics like open and click-through rates. The overall message is that integrating email marketing with an online store can help boost sales and grow a business.
The document outlines 5 keys to effective email marketing:
1. Have a game plan - Define your audience, message, goals, frequency and schedule.
2. Build your list - Get subscriber permission and make signups easy. Maintain list hygiene.
3. Get creative - Keep design simple yet pleasant. Focus on effective branding and content. Consider mobile.
4. Test and adapt - Test across email clients and measure successes/failures like bounce rates.
5. Press send - Use an email marketing service rather than a standard email account for distribution and analytics.
Email Marketing: Impact Engine presentation at 1871 Chicago with Andy CrestodinaOrbit Media Studios
This document summarizes best practices for email marketing. It discusses how email is the top channel for opt-in marketing and content sharing. It emphasizes the importance of using the sender's name, crafting compelling subject lines, and timing emails appropriately. It also stresses making emails mobile-friendly and magazine-style with lots of links. The document recommends testing subject lines, landing pages, and segmentation and tracking email campaigns through analytics to measure open and click rates. The overall message is to send valuable content to subscribers through targeted, relevant emails.
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t);
What it can do for your business;
And the five easy steps you must take to harness the power of the inbox!
Grow a healthy list
Create great content
Customize a beautiful, mobile-friendly template that matches your brand
How to get your emails opened
Tracking your results!
The document provides tips and advice for developing an effective email marketing strategy. It discusses determining who to target, how often to send emails, crafting subject lines, personalizing content, testing different content types, and making the most of email marketing software and analytics. The overall message is that an email strategy requires ongoing refinement based on audience response and testing different approaches.
Learn how Email Marketing 2.0 gives you the power to:
* Capture behavioral data about your prospects
* Create 360 degree profiles of your customers and prospects
* Send targeted, personalized emails based on that data
* Set up motion activated autoresponders
* And so much more!
The Power of the Inbox! Tips and Tricks for Successful Email MarketingVanessa CEO
What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox to make SALES!
o Grow a healthy list
o Create great content
o Customize a beautiful, mobile-friendly template that matches your brand
o How to get your emails opened
o Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing
Email marketing is a tool that every business owner should utilize to build brand awareness, customer loyalty, and lead generation. But it isn’t as simple as launching a campaign every month and hoping for the best, and there certainly isn’t a one size fits all approach to developing a strategy that actually gets more customers in the door.
Your product is unique, your customer base is unique and your email campaigns must be tailored to reflect the distinctiveness that is your brand and audience. It is important for business owners to develop and test every tool that they have at their disposal so that the strategy they use can be refined to reflect changes in technology and consumer culture.
Email marketing is a tool with measurable results and in this day and age, it is imperative for business owners to regularly test their strategy to ensure that they are keeping up with their competitors. The key to getting the most out of email marketing is first understanding each element that makes up a single campaign, testing those elements regularly, and applying the information yielded to build an effective strategy.
This document provides 10 tips for creating better, higher converting emails and campaigns. The tips include ensuring the content is valuable, segmenting contacts, testing engagement rates by varying email frequency, using a conversational tone, being clear about the call to action, designing for mobile viewing, reviewing open and click through rates, complying with CAN-SPAM laws, using engaging preview text, and testing emails before sending.
This document discusses email marketing. It begins with an overview of how email is still widely used for communication. It then covers various types of emails like product emails, e-newsletters, press releases, surveys, invitations, and thank you emails. It discusses the email marketing process and provides details on email structure and design, as well as costing models. It also includes a questionnaire on prioritizing elements for an effective marketing email.
This document summarizes an agenda for an email marketing trends event in 2014. The agenda includes presentations on research findings from an email marketing report, a case study on data-driven personalization from EasyJet, and a discussion of segmentation strategies. Key findings from the research include that email remains critical for marketing, ROI from email has increased to 2500%, and emphasis is growing on data-driven segmentation and personalization. The EasyJet case study shows how using customer data to personalize emails can boost sales. The segmentation discussion cautions that automation requires human input and that reducing contact frequency may hurt engagement and revenue.
LSA Bootcamp Detroit: Email Marketing Best Practices (Constant Contact)Localogy
This presentation was given to an audience of small businesses at the LSA Bootcamp in Detroit 6/1/16 which was an event to help small businesses learn the fundamentals of digital marketing. For more on the event, visit: http://www.marketingbitz.com/marketing/boot-camp.aspx
7 email marketing strategies that work wondersWakeUpSales
Let's discuss the proven and trending email marketing strategies that can help to boost your sales. Following these rightly will create a strong impact on the targeted audience in a quick time.
Similar to White paper email - best of the email swipe file 2014 (20)
44 Facts Defining the Future of Customer EngagementSam Capra ☁️
Imagine having a single view of every customer interaction with your business at your fingertips. From the time they walk into your stores or office, visit your website, tweet about your products, or reach out to your call center for help- all of these interactions would be available in a single view of your customer. Now imagine how you can leverage that rich data to create a differentiated and seamless customer experience. A crystal ball is not required in order to envision the future of customer engagement but you will need to think beyond the traditional CRM to technology that can support the infinite possibilities and unique paths comprising your customers’ journey today.
New research conducted by Populus and Esteban Kolsky for Thunderhead.com presents the engagement opportunity, and a new model for building customer engagement.
2014 Mobile Behavior Report- White PaperSam Capra ☁️
This document provides findings from a study that tracked 470 consumers' mobile device usage and conducted surveys to gain insights. Key findings include:
- Smartphones are central to everyday life for 85% of respondents and seen as the epitome of "mobile" by most. Tablets are more of a home/companion device.
- There is abundant opportunity for brands to improve their mobile experiences and content delivery across devices to better meet consumers' needs for seamless, easy access to information.
- Usage varies between age groups and income levels, such as those aged 18-24 spending more time on smartphones and lower-income users spending more overall time on mobile.
This document provides an overview of social public relations (PR) strategies presented by Lisa Buyer. It discusses how PR has evolved from mailing printed press releases that journalists may discard, to utilizing optimized, visual, mobile-friendly content across various social media platforms. Buyer emphasizes the opportunity for companies to become their own publishers by reporting news directly and driving traffic back to their websites and blogs. She provides examples of optimizing content for platforms like Facebook, LinkedIn, Pinterest, YouTube and Google+. Buyer also stresses the importance of an online company newsroom that provides optimized content for media, customers and search engines.
Definitive Guide to Marketing Metrics Marketing AnalyticsSam Capra ☁️
This document provides guidance on establishing marketing metrics and analytics. It discusses the importance of measurement in building marketing credibility and accountability. Some key points:
1) Marketing needs to use metrics that matter to executives like revenue, profits, and growth, not just soft metrics. This helps marketing communicate value in terms the business understands.
2) Marketing should know the impact of each investment and forecast future results to change perceptions from a cost center to revenue driver.
3) Planning for ROI from the start helps marketing improve performance by establishing goals, designing measurable programs, and making decisions that enhance results.
4) Various techniques are presented for measuring program impact and attributing results across different touchpoints in the customer journey.
The document analyzes email performance trends in Q4 2012 based on data from over 7 billion emails sent. Key findings include:
- Open rates increased both quarter-over-quarter and year-over-year to 27.4% while click rates remained unchanged at 4.5%.
- Triggered emails such as welcome/thank you messages saw higher open and click rates than regular emails and accounted for 5% of total email volume, up 73% from the previous year.
- The highest open rates by industry were in financial services, retail, and travel/hospitality categories while the highest click rates were in consumer products, retail apparel, and pharmaceuticals.
The path to lifecycle marketing successSam Capra ☁️
The document discusses the path to lifecycle marketing success through acquiring, onboarding, and retaining customers. It emphasizes acquiring potential customers, converting them to subscribers, and building long-lasting relationships through engaging and relevant content over time. The key is to keep subscribers happy and engaged through various touchpoints like web, mobile, social media, and post-purchase communications like welcome emails, newsletters, reminders and discounts. The goal is to move people through the lifecycle from initial contact to long-term loyalty.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
2. A swipe file is a record of your top-performing campaigns that you return to for
learnings and ideas. It was this concept that inspired us to create the Email Swipe
File on Pinterest, where every week we share the emails and landing pages that
excite and impress us. In this report, we showcase the 20 examples from the
pinboard that we most hope you’ll steal, test, and make your own.
The Best of the
Email Swipe File
Kristina Huffman
Practice Manager, Global Creative Services
Salesforce ExactTarget Marketing Cloud
2014
Advanced
Personalization
Triggered emails are among the most effective
emails you’ll ever send. Their outsized ROI has driven
marketers to explore ways to make triggered emails
ever better—with longer campaigns, smarter content,
and better triggers.
Triggered
Sophistication
Emails must adapt to and thrive in a variety of
environments. Rendering tactics can ensure that your
message is optimized for the platform, situation, person,
and time of open.
Smart
Rendering
Influenced by content marketing and social media
engagement, marketing communication is undergoing
a shift from promotional, corporate, and detached to
helpful, conversational, and timely.
Unique
Voice
While marketers are constantly gaining shiny, new tools,
they shouldn’t forget the fundamental messaging and
design tactics that have been effective for years—like
email content that’s on brand, focused, and sharable.
Inspired
Fundamentals
Five Key Email Marketing Trends
On their own, the examples on the following pages are inspiring and thought-provoking.
But together, they illustrate five trends that are shaping the future of email design and savvy
marketing strategy.
In the era of email engagement, greater relevancy
is critical. Personalization that goes far beyond first-name
merges is one way that marketers can make messages
more relevant to individual subscribers.
exacttarget.com2 The Best of the Email Swipe File 2014 3exacttarget.comThe Best of the Email Swipe File 2014
3. exacttarget.com4 5exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Send Date
January 10, 2014
Subject Line
Looks like you had a
delicious year, Andrea!
View it on Pinterest
OpenTable
“I love this infographic-style email from
OpenTable. It highlights my activity from
the past year with stats and badges, along
with helpful links for each section. It also
shows their value and encourages me to
maximize their offerings and features,
as well as nudging me to actually review
some restaurants.”
AT&T
Fitbit
Andrea Smith
Design Lead, Content Marketing & Research, US
Reliant
Related Pins
Advanced
Personalization
4. exacttarget.com6 7exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Newegg
Lowe’s
Sears
Send Date
November 13, 2013
Subject Line
Toys!
View it on Pinterest
Zulily
“Progressive profiling is smart, but it’s
super smart going into the holiday season
when shopping behaviors change because of
gift-buying. This well-timed email not only
promotes toys but asks subscribers if they’d
like to be notified when any of the listed
brands are available on Zulily. They then
follow up with brand alerts, with this
one arriving on Black Friday Eve.
Excellent timing!”
Chad White
Lead Research Analyst, US
Related Pins
Advanced
Personalization
Progressive profiling email Brand alert email
5. exacttarget.com8 9exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Crate and Barrel
Panera
Send Date
February 2014
Subject Line
Your Foundation Matches
View it on Pinterest
Sephora
“While visiting a Sephora store in the US,
I used their Color IQ technology to figure
out which foundations would match my
specific skin tone number. I was able to
scroll through the foundation options in-
store on their iPad, and send this email
to myself for future reference. A very
clever service email that I’ll surely
open many times.”
Lindsey O’Donnell
Design Consultant, Australia
Related Pins
Advanced
Personalization
6. exacttarget.com10 11exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Email
Send Date
January 2014
Subject Line
Ihr Geburtstag steht vor
der Tür, liebe Frau Bär!
View it on Pinterest
Sephora
Donatos Pizza
rabbit eMarketing
Related Pins
Triggered
Sophistication
Nadine Bär
Senior Regional Marketing Manager, Germany
“This multi-stage birthday email program first asks in an eye-
catching sidescrolling email how you like to celebrate your birthday:
‘I don’t celebrate,’ ‘I prefer it quietly and discreetly,’ or ‘It’s gonna be
the party of the year.’ They then follow up with tailored survival tips
and then birthday well-wishes.”
7. Landing page for “I don’t celebrate”
13exacttarget.comThe Best of the Email Swipe File 2014
rabbit eMarketing
Triggered email 2: Birthday well-wishesTriggered email 1: Survival tips
Landing page for “I prefer it quietly and discreetly”
Landing page for “It’s gonna be the party of the year”
8. exacttarget.com14 15exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Send Date
March 2014
Subject Line
We Miss You!
View it on Pinterest
QVC
Pinkberry
“Pinkberry’s mobile app functions as
both a loyalty card and a payment card;
as a result, this frozen yogurt brand pays
close attention to its app usage. After not
visiting for a few months, I received this
mobile app reengagement email giving me
a free reward to get me back in the yogurt-
buying mood.”
Todd Wilson
Manager, Strategic Services, US
Banana Republic
Moosejaw
Related Pins
Triggered
Sophistication
9. 17exacttarget.comThe Best of the Email Swipe File 2014
Boden USA
Send Date
July 27, 2013
Subject Line
Fare Alert: $367 for Indianapolis
to Boston, MA on Sep 05, 2013
return Sep 08, 2013
View it on Pinterest
Hipmunk
“Recognizing that trip-planning is not an
open-ended process, Hipmunk puts a limit
on the number of fare alerts it will send you
for a particular trip. That helps prevent
email fatigue, and you always have the
option to extend the alert longer.”
Amanda Miller
Marketing Consultant, US
Related Pins
Triggered
Sophistication
10. 19exacttarget.comThe Best of the Email Swipe File 2014
Levi’s
Send Date
July 2013
Subject Line
Celebrate 6 months with us -
& enjoy a li’l prezzie!
View it on Pinterest
ModCloth
“With this triggered email, ModCloth
recognizes a subscriber’s six-month
anniversary and rewards them with a
sharable coupon. But they also use the
occasion to try to deepen the relationship
by asking for a Facebook social sign-in, with
the promise of a triggered birthday email.”
Mike Diekhoff
Senior Design Consultant, US
ASOS
Zappos
Related Pins
Triggered
Sophistication
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Related Pins
Lowe’s
Send Date
March 2014
Subject Line
You qualify for a Pinterest
business account
View it on Pinterest
Pinterest
“After converting to a Pinterest business
account through this email, I received a
six-email welcome series over six days.
Each cleanly designed email in the nicely
paced series focuses on one or two activities,
with an image and a call-to-action button
associated with each one, plus a preview
of what to expect in the next email.”
Chad White
Lead Research Analyst, US
Zulily
Target
Qualifying email
Triggered
Sophistication
Welcome email 1
12. Welcome email 2
exacttarget.com22 23exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Welcome email 3
Welcome email 4
Welcome email 5 Welcome email 6
Pinterest
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Bendon Lingerie
Twitter
MothercareSend Date
April 20, 2013
Subject Line
Save Cybertron with an
exclusive PS Store offer
View it on Pinterest
Sony PlayStation
New Zealand
“The images-off version of this PlayStation
email is awesome! Much more special
than the images-on version, in fact.
This clever email design really embodies the
Transformers ‘Robots in Disguise’ slogan.”
Christopher Oldfield
Premium Global Support Analyst, Australia
Related Pins
Smart
Rendering
14. exacttarget.com26 27exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Toms
Marriott
Send Date
June 27, 2013
Subject Line
Your tablet. Our network.
Together, they’re better.
View it on Pinterest
AT&T
“This is a great responsive email.
The animated hero image is on-topic and
effective, the bullets are clear and helpful,
and the CTAs even adapt to the viewing
environment—that is, the ‘Learn more’
button and ‘or call 855.894.3650’ text on
the wide-screen version become ‘Tap to
learn more’ and ‘Tap to call’ buttons
on the narrow-screen version.”
Chris Studabaker
Regional Director, Strategic Services, US
Related Pins
Smart
Rendering
15. exacttarget.com28 29exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Email on day 3
Walgreens
Home Depot
Style Campaign
Send Date
August 19, 2013
Subject Line
Hold onto this email…
View it on Pinterest
Best of the Best
“Using live content, this email’s messaging
changed each day for three days in a row,
and then displayed a ‘sale finished’ message
after that. The tactic spurred 23% of the
subscribers who opened the email on the
first day to open it again on the second day
and 7% to reopen on the third day. That
extended engagement led to strong revenue
increases for the UK competition organizer.”
Abul Kashim Siddique
Senior Design Consultant, UK
Related Pins
Smart
Rendering
Email on day 1 Email on day 2
Email on day 4
16. 31exacttarget.comThe Best of the Email Swipe File 2014
Pizza Express
Helzberg Diamonds
Send Date
November 6, 2013
Subject Line
An offer just for you: 50% off
your handcrafted espresso drink
View it on Pinterest
Starbucks
“Starbucks takes first-name personalization
to the next level in a very on-brand way by
adding the recipient’s name to the image of
the cup in this email. It connects the email
experience directly to the store experience,
where baristas write the customer’s name
on their cup.”
Hannah Downey
Design Consultant, US
Related Pins
Smart
Rendering
17. exacttarget.com32 33exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Video GIF: Select frames
Lego
Send Date
March 9, 2014
Subject Line
Tech News: Twinsole offers
twice the comfort
View it on Pinterest
UGG Australia
“This email uses a 300-frame video GIF
(a compressed streaming animated GIF)
as the fallback for an embedded video file.
This allows more of the email recipients to
see the video content, which UGG Australia
wisely places above the fold to catch
subscribers’ attention.”
Lindsey O’Donnell
Design Consultant, Australia
Related Pins
Brookstone
Smart
Rendering
Email
18. exacttarget.com34 35exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Brooks Brothers
J.Crew
Send Date
November 27, 2013
Subject Line
Booked solid
View it on Pinterest
Warby Parker
“Taking a soft-sell, content marketing
approach in this email, Warby Parker
pairs bookish glasses with book
recommendations. Wonderful! And super-
helpful since they sent this email on one
of the busiest travel days of the year when
people might be looking for a good book
to read on a plane or in the car.”
Kristina Huffman
Practice Manager, Global Creative Services, US
Related Pins
Unique
Voice
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Rent the Runway
Marks & Spencer
Bonobos
Send Date
July 22, 2013
Subject Line
We’re Royally Excited
View it on Pinterest
Jonathan Adler
Ivy Wright
Global Public Relations Specialist, US
“Sent when Catherine, Duchess of
Cambridge, went into labor, this well-
planned and highly topical email plays
off a trio of celebrity births: the royal
birth; Kanye West and Kim Kardashian’s
daughter, North; and Jessica Simpson’s
son, Ace. It’s timely, shows depth of
products, and is very fun.”
Related Pins
Unique
Voice
20. exacttarget.com38 39exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Etsy
Icelandic Tourism Board
Send Date
December 25, 2013
Subject Line
A note for naughty
email readers…
View it on Pinterest
Boden UK
Abul Kashim Siddique
Senior Design Consultant, UK
“Plenty of brands send season’s greetings
emails, but this one does something the
others don’t: It commiserates. With some
witty, engaging copywriting, Boden
assumes you’re checking your email because
you’re having a less-than-merry Christmas,
and they want to cheer you up with some
encouraging words and, of course, a free
shipping deal.”
Related Pins
Unique
Voice
21. exacttarget.com40 41exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Animated GIF: Select framesEmail
Nordstrom
Heels.com
Send Date
December 15, 2013
Subject Line
Make a List, Check it Twice
(With Great Offers)
View it on Pinterest
The Limited
“What a clever approach to promoting
multiple sale offers and types of gifts
for the holidays. The Limited’s use of an
animated GIF to highlight their offers and
percentage-off discounts not only draws the
reader’s eye down through the email, but it
also promotes longer consideration of each
offer through the pacing of the animation.”
Anna Meier
Senior Design Consultant, US
Related Pins
Inspired
Fundamentals
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Toms
Send Date
October 1, 2013
Subject Line
This day in history
View it on Pinterest
“While most political emails are text-heavy,
in the wake of the government shutdown,
the DNC started sending mobile-friendly,
mini-poster-esque emails with a single call to
action, like this one. Designing their message
for easy posting to Twitter, Facebook,
and Pinterest spurred social sharing.”
Chad White
Lead Research Analyst, US
Related Pins
Inspired
Fundamentals
Democratic
National
Committee
23. exacttarget.com44 45exacttarget.comThe Best of the Email Swipe File 2014 The Best of the Email Swipe File 2014
Saks Fifth Avenue
Lowe’s
Country Outfitter
Send Date
November 16, 2013
Subject Line
Follow UNIQLO on Pinterest!
View it on Pinterest
Uniqlo
“During the early weeks of the holiday
season, Uniqlo looks to engage subscribers
on Pinterest, which is a fantastic platform
to fuel product discovery, browsing, and
wish list-building. The email’s design
mimics Pinterest’s design closely to
strengthen the call to action.”
Midori Kudo
Associate Design Consultant, US
Related Pins
Inspired
Fundamentals
24. 47exacttarget.comThe Best of the Email Swipe File 2014
Andrea Smith
Design Lead, Content Marketing & Research, US
Angie’s List
Kickstarter
Send Date
March 2014
Subject Line
Please verify your
Noun Project account
View it on Pinterest
Noun Project
“This simple, responsive email is from the
Noun Project, a company that sells vector-
based icons and symbols. Their sign-up
verification email uses a minimalist, three-
color look that’s very unique and on-brand,
speaking strongly to their audience
of designers.”
Related Pins
Inspired
Fundamentals
25. Want more
inspiration?
Take a look at our previous Swipe File
reports for additional examples and ideas.
2013 Best of the Email Swipe File
Holiday InspirationsfromtheEmailSwipeFile
For the very latest, follow our boards on
Pinterest to browse new pins weekly.
The Email Swipe File
The Social Swipe File
The Audience Growth Swipe File
Follow @ETswipefile on Twitter to receive tips and
examples in 140 characters or less.
The ExactTarget Marketing Cloud provides
creative services that bring your data, our technology,
and big ideas together. Talk to your Account Executive
or contact our Creative Services team
at experts@exacttarget.com.
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