This document analyzes and compares three music videos: "Hey Ya!" by Outkast, "Grenade" by Bruno Mars, and "The Hills" by The Weeknd. It discusses the genres, sounds, emotions, narratives, performances, representations, settings, themes, camera shots, editing, and mise-en-scène of each video and how they relate to the song's genre. The Outkast video is set in a studio to look like a TV show and features many shots of the band and audience performing to match the upbeat, happy song. The Bruno Mars video follows his character's narrative of trying to get a girl and shows his sad emotions through close-ups and low shots. The

1. Video Hey Ya!- OutKast Bruno Mars- Grenade The Weeknd- The Hills
Whichgenre?How do you know?
What genericfeaturesdo you see
(e.g.dance routine:dance/pop
music) Sound – genre,instruments,
lyrics,emotion
Pop,Hip/hop,rap
Drums,ElectricGuitar, Piano
Happy,Upbeat
Pop
Piano,drum
Slow,sad
Pop
Piano,Guitar, Cymbol
Slow,speedsupatchorus
Performance/narrative/concept?
How much ofeach? Whichparts?
(e.gperformance in chorus,
narrative in verse)
How does thislink to genre?
Narrative before the songstarts
Performance throughout
Linksto genre as it’sveryupbeat,
singerisenjoyingperforming.
Narrative of Brunotryingto get to a girl
howeverperformanceaswell as Bruno
singsthroughit whencarryingoutthe
narrative
Narrative of himwalkingafteracar
crash but performance asyousee
himsingingthroughoutthe whole of
the video
Representation
DRCAGES
SETTINGS
THEMES
Studio- meanttobe a TV studioas
musicvideoissetas a TV show.
Happiness,Dancing,
Setoutside,inacity with Bruno
pushinga pianoalong.
Sadness,Love
Citysettingagain,andmansion
Camera shots – whichtypes?
What variety ofshots is there?
What are shots of?
Are there shots of artist? How
many? What are they doing/type?
Face to face shots
A fewlongshots
Highand lowangle shots
Most shotsare off the band or
audience performing
A lotof close upsand face to face shots
to show Bruno’semotion.
Some highangle shotsat the endof the
girl inthe house
Everyshot isdirectmode of address
of him,face to face while he’s
singing
Some lowangle shotsat the houses
Editing– How are camera shots
edited?Whatis the pace like?How
doesthe editingfitthe music
Arounda secondor two between
each shot.
Fast pace to fitwiththe beat of the
song
A slowpace to the whole videotolink
withthe moodof the song.
Normal speedvideoasitshim
walkingfromthe car crash
Mise-en-scene –commenton
costume,setting,hair, props, make
up, facial expressionsetc
How does thisfit genre?
All wearinggreenandblack
Notmany propsapart from extra
camerasto showit’sa TV show
Bruno waringwhatlookslike atuxedo
Lookslike he’sjustcome froma
wedding
Sad,depressedemotions
A roughlook,tiredlook
Wearingall black- showsnegativity
Has a tiredanddepressed lookedon
hisface- like he’shadenough
How does the artiste want to be
seen?Doesit link with any of their
other videos?Whodoesthe video
appeal to?
A happy,upbeatcharacterwhois
enjoyinglife. Thisvidewillappeal to
teenagersandmostlyyoung people.
Bruno wantsto be shownas sad that
the girl doesn’tlove him,tiredafter
pushingthe pianoaroundeverywhere
Wants to looklike he’sdone with
everything,juststrollingaround
lookingdepressed.