Vishal Mega Mart acknowledges and thanks various managers and staff who helped with the summer project. The document provides an executive summary of Vishal Mega Mart, noting that it has emerged as the fastest growing retailer with 51 stores across 39 cities. During research, findings showed Vishal Mega Mart positions itself as a "one stop shop" but lacks some basic products. It was also found that quality issues exist for their apparel line and promotional strategies could be improved.

1. F-1149 Sales And Distribution Management
ACKNOWLEDGEMENTS :-
We would like to thank Mr. Sailendra ( HR Manager ) And Mr. Ajay Sharma , Mr.
Shankar Jaiswal , Mr. Siddhartha , Mr. Nikhil Jain , Mr. Vishal Chopara , Mr. Vikash
Mishra ( Showroom managers ) for their invaluable help and suggestions that they
provided during our summer project . The staff of Vishal mega mart helped us a lot and
all of them were very cooperative. They helped in understanding the marketing mix and
logistics of the retail industry very deeply. We would also like to thank Mrs. Veena
Kumar, our esteemed guide for Sales Management Project, who guided us at every step
whenever we seek help from her regarding this project. Further she guided us not only in
theoretical way but also told how to take care of your health while doing the project.
And we also thanks to Ranjana madam and Dr Veena Sethi, along with other associates
Gaurav Srivastava , Sanjana Sapra , Pragya Dalal , Radha Murali , Neelam Gupta and
Upasana Srivastava who patiently guided us through the project, never accepting less
than our best efforts. We thank them all.
At last, we would like to thank each other in the group, because with the
coordination and cooperation of the group members this project has become a cakewalk.
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2. F-1149 Sales And Distribution Management
EXECUTIVE SUMMARY :-
Retail has opened up in a big way in India with players like Shubkisha , Big Bazaar
Vishal Mega Mart & many alike , all entering it at one go ,its very clear that no one has a
clear cut advantage over the other . Out of all the three Vishal mega mart has emerged to
be the most fastest coverer with its coverage of 39 cities with 51 Showrooms . With a
growth at this place Vishal mega mart has surely moved places & is definitely a big hit
among people This is a sector which has just started to emerge & the competition is
fierce between the three majors Big Bazar Shubkisha & Vishal Mega Mart in order to be
among the most preferred retail format . The competition has just fiercend up, it would be
exciting what these giants would come up & would Woo the consumer to purchase from
them Vishal Mega Mart positions itself as “Manufacturing to Retailing” or one stop
shop emphasing on the count of convenience for a consumer,
During our research we came out with various findings in terms of five P’s in the
organization . Products of Vishal Mega Mart ranges from apparels to eatables to grocery
items . They do have plans to introduce new products to its already existing arsenal in
very near future but at the moment they are concentrating on the products in hand and are
examining market demands for the products they want to introduce . In apparels though
Vishal Mega Mart has their own brand and in terms of other products ,they are same as
other stores. But they do have quality issues with their apparels .
As far as positioning is concerned we found out that Vishal Mega Mart is positioning
itself as a “one stop shop”. Though as of now its product arsenal has many deficiencies .
In terms of promotion strategies they don’t have any specific one ,though they do give
advertisements on print media to promote their organization . And as for the products in
their arsenal ,the manufacturers of those respective products take the responsibility of all
the promotional strategies and its execution regarding those products .Vishal Mega Mart
doesn’t play any role in that .Vishal Mega Mart also procures its products both from local
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3. F-1149 Sales And Distribution Management
and foreign suppliers . Most of its products comes from local vendors though some
products also comes from countries like China . The amount of the products to be stocked
depends on two factors in Vishal Mega Mart . They normally keep 20% to 40% profit on
their products. They don’t change vendors very often and tend to rely on old vendors
mostly because the company doesn’t want to go through the tedious job of selecting new
vendors . They rather prefer to trust their old suppliers . Vishal Mega Mart uses all types
of transports for their logistics . These includes ships and aircrafts while importing and
trucks and trains for inside country transport.
After gathering all the above said data and analyzing them thoroughly we reached to the
conclusion that though Vishal Mega Mart is trying to be an “one stop shop” as an
organized retailer, there are several problems that are plaguing them . Most of these
problems are managerial problems . In terms of products ,Vishal Mega Mart is promoting
itself as an “One Stop Shop” but it lacks very basic items like raw vegetables ,fruits or
even dried fruits . Also the quality of their apparels is not up to the standard mainly due
to their inefficient stitching capacity . The management should invest to create their own
fabrication and stitching plant to maintain the product quality , and till such a plant is
being set up the management should employ very strict quality control methods to ensure
the minimum standard of quality is being maintained.
Vishal Mega Mart also needs to revolutionize their promotional strategies . They need to
create a very active promotional campaign using both electronic and print media as well
as hoardings and banners and ad campaigns . Vishal Mega Mart also should change its
policies regarding vendor selection . They prefer to trust their old vendors rather than
looking for new vendors with better quality . This attitude can lead to a over secured
feeling in the old vendors which in turns might end up creating severe quality problems
in their products . Vishal Mega Mart should not allow any sort of competency to creep
into their vendors and should always look for new vendors with better offers . This will
help to invoke competitive attitude in old vendors which will in turn result in better
quality products .The lack of training in the salespersons at their stores are quite evident
which will lead to customer dissatisfaction. Management should immediately organize
proper training mechanism for its employees to rectify this problem.
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4. F-1149 Sales And Distribution Management
TABLE OF CONTENTS
S.NO PARTICULARS PAGE NO
1 METHODOLOGY 5
2 COMPANYBACKGROUND 6-9
3 PRODUCT RANGE 9-14
4 FINDINGS 15-17
5 DATA ANALYSIS 18-20
6 RECOMMENDATIONS 21-23
7 BIBILOGRAPHY 24
8 ANNEXURE 25-30
METHODOLOGY :-
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5. F-1149 Sales And Distribution Management
During the research initiated we adopted both techniques of data collection which are
primary data collection & secondary data collection. Our primary source of information
is employees of Vishal mega mart .We decided to have a sample size of 50 employees of
Vishal mega mart . We designed a questionnaire and visited 5 Vishal mega mart outlets
in Delhi and N.C.R region and conducted our survey .We also visited Vishal mega mart’s
offices in Mahipalpur and Rangpuri and interviewed their marketing , human resources ,
logistics department’s heads . So we mainly used three types of data collection tools .
Firstly interview with respective departmental heads , secondly on the spot surveys with
Vishal mega mart employees and thirdly mystery shopping where we bought a few items
pretending as customers to check the efficiency of their services and product quality.
As secondary information sources ,we used various sites online and consulted to various
books in library ( Name of the websites and books are provided in the bibliography ) .
After gathering all the necessary data we sorted out the key findings and then we
analyzed it thoroughly over and over again and reached the conclusion .
COMPANY BACKGROUND :-
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6. F-1149 Sales And Distribution Management
THE VISHAL GROUP -
What started as a humble one store enterprise in 1986 in Kolkata (erstwhile, Calcutta) is
today a conglomerate encompassing 51 showrooms in 39 cities. India’s first hyper-market
has also been opened for the Indian consumer by Vishal. Situated in the national capital
Delhi this store boasts of the singe largest collection of goods and commodities sold
under one roof in India. The group had a turnover of Rs.1463.12 million for fiscal 2005,
under the dynamic leadership of Mr. Ram Chandra Aggarwal . The group had of turnover
Rs 2884.43 million for fiscal 2006 and Rs. 6026.53 million for fiscal 2007
The group’s prime focus is on retailing. The Vishal stores offer affordable family fashion
at prices to suit every pocket. The group’s philosophy is integration and towards this end
has initiated backward integration in the field of high fashion by setting up a state of the
art manufacturing facility to support its retail endeavors. Vishal is one of fastest growing
retailing groups in India. Its outlets cater to almost all price ranges. The showrooms have
over 70,00 products range which fulfills all your household needs, and can be catered to
under one roof. It is covering about 1282000 sq. ft. in 18 state across India. Each store
gives you international quality goods and prices hard to match. The cost benefits that is
derived from the large central purchase of goods and services is passed on to the
consumer.
Ram Aggarwal started Vishal Mega Mart in Kolkata in 1986, in a 100 sq ft shop in Lal
Bazaar. It was a struggle in the beginning, but within two years his store had taken off,
and today Vishal Mega Mart has branches all over the country.
With a turnover of Rs 89 crore (Rs 890 million), Vishal Mega Mart has been one of the
pioneers of bargain retailing in India, and now it is diversifying to become an all-purpose
departmental store. His family had a business in Calcutta (now Kolkata) when he was
growing up, but he wanted to do something different, so he got a job instead. However,
by 1984, he got bored and decided to start something by himself.
Vishal Mega Mart 6

7. F-1149 Sales And Distribution Management
At that time, especially in Calcutta, there weren't really any retail stores. People would
buy fabric and get their clothes stitched. He was one of the first people to put forward the
idea of a large departmental style retail store that early on . He started with around Rs
100,000, for which he had to take out a loan as well as dip into some family savings. This
went into renting our workspace, which was an office and a workshop rolled in one, and
hiring the three people he had working for him. they sourced all our material from
Calcutta itself, and stitched our garments in-house.
It took two years for them to really take off -- until then it was a continuous learning
process for him, since he was relatively inexperienced in running a business. he had to
learn various tricks along the way, especially in terms of selling. They set up our first
shop in 1986, and by 1990, They had four showrooms in Calcutta.
The first big outlet was set up in the popular Esplanade area in 1997. The thing that really
made a difference was, around 1988, he had the brainwave of introducing sales. That idea
really took -off they would buy in bulk at discounted rates, and sell at really low prices.
they took temporary shops and put up sales -- they'd get lines going around the corner!
We decided to use interviews , on the spot surveys and mystery shopping as our primary
data collection tool .We used a sample size of 50 employees in 5 Vishal mega mart
outlets and offices . As our secondary data collection tool , We used internet and library.
Vishal Retail Limited is all set to tap the Indian capital markets with an IPO scheduled to
open on June 11, alongside with the mega DLF IPO . Vishal Retail Limited runs the
retail chain of stores under the brand name Vishal Mega Mart. The Vishal Retail IPO
opens for subscription on Monday, June 11 2007 and closes for subscription on June 13
2007. Vishal Retail Limited has fixed the price band for the IPO between Rs. 230 and Rs.
270 per share and the IPO Lot Size was 25 shares. Vishal Retail IPO is expected to raise
about 110 crores which will be used by Vishal Retail Limited to open new stores. Vishal
Retail Limited plans to open 10 new Vishal Mega Mart stores by the end of this financial
Vishal Mega Mart 7

8. F-1149 Sales And Distribution Management
year part financing them using the funds raised through the IPO. Vishal Retail Limited
received private equity funding of about 38 crores last year from Gaja Capital Partners,
HDFC, and the Burman family. Post IPO, the shares of Vishal Retail Limited will be
listed on the stock exchange, Mumbai. The lead manager for Vishal Retail IPO is Enam
financial consultants ltd . The registrar for the Vishal Retail IPO is In time Spectrum
Registry Ltd .
The subscription for Vishal Retail IPO has ended on June 13 th. Vishal Retail IPO has
performed extremely well and has literally stolen the show from the much hyped DLF
IPO. Vishal Retail IPO has been subscribed by a whooping 65 times (oversubscribed 64
times). Retail category has been subscribed by more than 50 times (oversubscribed by
49.4 times). Hence only 2 out of 7 applicants who applied for 350 shares of Vishal retail
limited will receive allotment. Though those lucky to get allotment can expect huge
listing gains, the chances of getting allotment is extremely low. All investors who applied
in the Vishal Retail IPO will get allotment only by lottery system. No matter how many
shares applied for, firm allotment won’t be made. Institutional investor category in the
Vishal Retail IPO has been subscribed by 45.55 times (oversubscribed 44.55 times) and
the High Net worth Individual category has been subscribed by a whooping 311 times.
The market feeling is Vishal Retail Limited will have an excellent listing and will provide
good listing gains for those who are lucky enough to get allotment of shares. The listing
date of Vishal Retail Limited is likely to be somewhere in the first week of July. Vishal
Retail Limited will list both on the NSE and the BSE. Investors who have invested in the
Vishal Retail IPO can expect to receive the IPO refund in the fourth week of June
through ECS. Allotment is likely to be made a few days before the listing date.
In another development the Delhi based Burman family , promoters of Dabur India has
invested in Vishal mega mart .They invested Rs 4 crore to pick up 1% share in the
company at Rs 200 per share .Though this isn’t the first strategic investment in the
company . Earlier Benette Coleman & co had picked up 12% stake in the company.
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9. F-1149 Sales And Distribution Management
PRODUCT RANGE :-
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10. F-1149 Sales And Distribution Management
HOME FURNISHING
Drawing Room Bedroom
Door Mat Bed Sheet
Carpet Pillows
Curtains Pillow Cover
Kitchen Bathroom
Apron Bath Mats
Kitchen Napkin Towel Gift Sets
----------------------------------------------------------------------
FOOD MART
FOOD & BEVERAGES
Snacks
Drinks
------------------------------------------------------------------------
SPORTS & FITNESS
INDOOR GAMES OUTDOOR GAMES
Basket Ball Cricket Bat
T.T. Bat Football
Boxing Kit Lawn Tennis
Swimming Costumes Tennis Racket
Water Ball Tennis Ball
Fitness Equip.
Personal Gym
---------------------------------------------------------------------
FOOTWEAR
BOYS GIRLS
Shoes Slippers
Sandals Sandals
LADIES MENS
Shoes Shoes
Slippers Slippers
----------------------------------------------------------------------
TELEMART
Communication Mobile Accessories
Mobile Mobile Batteries
Mobile Charger
Mobile Strips
------------------------------------------------------------------------
MENS
Upper Lower
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11. F-1149 Sales And Distribution Management
1.
FINDINGS :-
Product range :- From apparels to eatables to grocery products .
1. HOME FURNISHING
2. FOOD MART
3. STATIONARY
4. TIME ZONE
5. OPTICALS
6. GIFTS & NOVELTIES
7. MENS ACCESSORIES
8. ELECTRIC & ELECTRONICS ITEMS
9. PERFUME /DEO
10. FOOTWEAR
11. TELEMART
12. MENS
13. HOUSEHOLD
14. TRAVEL ACCESSORIES
15. KIDS GIRLS
16. LADIES ACCESSORIES
Branding :- In apparels they have their own brand .
And other products are of same brands as other stores .
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12. F-1149 Sales And Distribution Management
Future Induction :- They want to induct fruit juices , alcoholic products , mineral
water and canned food in future.
Procurement :- They Import from abroad as well as procures from local
manufacturers.
Discounted Products :- FMCG , Cosmetics .
Positioning :-One stop shop .
Promotion Strategy Making :- The management of Vishal mega mart.
Promotion Media :- Electronic, print media as well as boarding and banners
And ad campaign
Promoter :- Mr. R. Aggarwal .
Future Strategy :- Undecided till now . Management will decide later.
Pricing Strategy :- For their own brands the strategy is market piercing.
For other products , it depends on the manufacturer of those
products.
Profit Margin :- 20% - 40%
Discounts :- Up to 20% on discounted products are offered .
Vendor :-
Origin :- Local and foreign
Selection :- No defined system exists . Relies on old vendors.
Stock Amount :- Depends on market demand .
Also depends on size of the store .
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13. F-1149 Sales And Distribution Management
Damaged Merchandise :- If a contract exists with the vendor then he replaces
the product . If not then Vishal mega mart sell them
at a higher discount or destroys them .
Logistics :-
Mode :- Air , Ocean , rail and road .
Payer :- Respective head .
Warehouse :-
Owner :- Vishal mega mart .
Location :- Mahipalpur .
Number : 1
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14. F-1149 Sales And Distribution Management
DATA ANALYSIS :-
Vishal mega mart has an impressive array of products ranging from apparels to eatables
to grocery products . But it also lacks some very basic products such as raw vegetables,
fruits , dried fruits , raw non vegetarian items etc . And these products are essential to
position itself as “one stop shop” as Vishal mega mart intends to do . It has its own
brands in apparels ,but its facing serious quality problems with them due to lack of
stitching capacity as we found out from Mr Shailendra ,the HR manager of Vishal mega
mart . So Vishal mega mart outsource stitching jobs to local stitchers which results in
poor quality of the products . Vishal mega mart has plans to induct new products in future
which includes its own brand of fruit juices and perfumes and mineral water . It also
intends to add alcoholic products in its arsenal . These moves are a step in right direction
to become a “one stop shop ”. In terms of giving discounts , Vishal mega mart offers
discounts on some FMCG products and cosmetics . They provide discounts up to
20%.Some other products doesn’t involve direct discounts , but includes offer such as
buy 2 get 1 free . Prices of most of the products are decided by their own manufacturer
while only the apparels being their own bran are decided by Vishal mega mart .
Vishal mega mart has a very strange promotional strategy to say the least . Where similar
organizations like “ Subhikhsha ” is very actively pursuing its ads on both electronic and
print media , Vishal mega mart has been surprisingly quiet . Though Mr Shailendra said
they do give ads from time to time , but we haven’t come across a single one . This is a
totally unexplainable attitude from Vishal mega mart . Advertisement is the key to
Vishal Mega Mart 14

15. F-1149 Sales And Distribution Management
success in this day and age . And they don’t have a single ad anywhere . This is one
aspect that’s hurting the business of Vishal mega mart and company is failing to generate
awareness among people about itself and attract them . They are losing business.
In terms of pricing they are on the right track with market piercing strategy for their own
brands . We found out that Vishal mega mart keeps 20% to 40% profit margin on its
products( Though its considered to be a trade secret ).Vishal mega mart provides
discounts on some FMCG products and on some cosmetics as well.
Selection of vendors is another murky area in Vishal mega mart’s business operations.
According to Mr Shailendra , The HR Manager of Vishal mega mart , They don’t have
any specific system in place to select the Vendors . They normally select their old
vendors because according to him ,company thinks it’s a tough job to find a new suitable
vendor ,so they prefer to trust their old ones . This is really surprising . They don’t have
any system in place to choose a vendor with better offers and better qualities ! And also
this might lea to serious competency problem on part of old vendors and this sense of
lack of competitiveness might lead to low quality products being supplied to Vishal mega
mart . So Vishal mega mart is risking losing business from both angles.
Vishal mega mart’s stock policy is driven by two factors .Firstly market demand for the
product and secondly the size of the shop . They determine the stocks required for a
certain product on its demand in the market . It also depends on the size of the store . For
example if a store with size of 20 to 22000 sq feet will have 50000 units of a certain
product then a store with 5000 sq feet will have 10000 units of the same product in stock.
They check up on their stocks after every week . This is a very useful and cost effective
way of managing stocks.
In terms of damaged merchandise, If they have contract with the respective vendor then
he replaces the items .But if he doesn’t have any contract then Vishal mega mart tries to
sell those products of at a higher discount or destroys them . This is another dangerous
policy on part of Vishal mega mart and another reason why they should keep updating
Vishal Mega Mart 15

16. F-1149 Sales And Distribution Management
their vendors list . Selling damaged products even on a higher discount might lead to
serious customer dissatisfaction and bad reputation in market.
Vishal mega mart procures its products from both local and foreign Vendors . While most
of its products come from the local suppliers ,some products and raw materials also come
from countries like China . This is a good policy considering their strategy to keep the
prices of their products low to attract customers . They can import cheap raw material
from abroad and use local manufacturers to make products with them at a very low cost.
But there is a risk of compromising quality lies here.
They use all sorts of mode of transport for their logistics purpose . They mostly use ships
while importing ,but at times use airlines too to ferry their cargo in . Inside the country
they use road and rail for logistics purposes . If certain zone lacks some particular item
and another zone has excess in its inventory then they transport the additional amount to
the lacking zone to fulfill the demands there . The head of the logistics department pays
for its functions on behalf of the company.
In terms of warehouses ,company has only one warehouse in Delhi , N C R region . And
its owned by Vishal mega mart itself and its located in Mahipalpur .This is another
slightly dangerous policy . Any sort of accident in this warehouse might lead to
catastrophic shortage events . Company might end up taking huge losses due to this.
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17. F-1149 Sales And Distribution Management
RECOMMENDATIONS :-
Vishal mega mart is positioning itself as a “one stop shop”. To truly become the leader in
the organized retail sector one needs to truly become a “one stop shop”. And to do that
the stores should contain all sorts of products that anyone might need in a daily life . But
as of now Vishal mega mart doesn’t have certain key products such as raw vegetables,
fruits , dried fruits , raw non vegetarian items etc . They should immediately include these
products into their arsenal to attract more customers . They also lack processed non veg
items like sausages ,salamis etc . They should also include those products in their arsenal
as soon as possible to attract customers and to give more customer satisfaction.
Vishal mega mart has its own brands in apparels . But they have been facing serious
quality issues since the beginning . This is due to their lack of stitching capability as
well as fabrication capability .They outsource these jobs to local stitchers and fabricators
which hampers the quality which in turn results into customer dissatisfaction and a bad
reputation for the organization . This must be rectified immediately . The organization
should invest in creating its own fabrication and stitching plant urgently to solve this
problem . Now after a successful IPO they have the funds to invest in such a plant and
this is the high time for it . The long term profits from this move will make the Vishal
mega mart grow even faster and will result in customer satisfaction and even a larger
customer base to business with . This in turn will surely rain profit for the organization.
They should also follow the same move regarding their future products such as fruit
juices ,mineral water and canned foods.
Vishal mega mart also needs to revolutionize its promotional strategies . Where in this
day and age promoting the brands is one key way to reach success Vishal mega mart is
Vishal Mega Mart 17

18. F-1149 Sales And Distribution Management
strangely avoiding it . Its rivals like Subhikhsha is going great guns with its promotional
strategies where as Vishal mega mart is totally quiet . This is leading to less customer
awareness . This is also attracting less customers and its also totally losing the potential
customers . This strategy should be urgently redesigned and Vishal mega mart should
actively pursue an all out promotional activity . This should include electronic as well as
print media as well as boarding and banners and ad campaigns.
In terms of vendors , Vishal mega mart has no definite method in place to select the
vendors . They prefer to trust their old vendors because according to them its hard to find
suitable new vendor and have trust on them . This is a flawed concept and should be
rectify urgently . This sort of attitude only leads to competency in vendors which in turn
Results in low quality products for Vishal mega mart . They should urgently change their
methods and select new vendors in terms of better rate and quality . It ill also help them
solve the product quality problem they have been facing to some extent .
Also in terms of damaged merchandise the organization has somewhat lazy attitude . If
they have a contract with the vendor only then the damaged products can be replaced .
Otherwise they sell it at a higher discount or destroy it . Now this is another bad move
from managerial point of view . If they sell it at a higher discount then it ends up gaining
bad reputation for company because they areb selling damaged products . Also if they
destroy the products it means they r facing loss . To counter such situation , The
organization should have an firm vendor selection method in place as stated above with
contracts mentioning replacement of damaged merchandise is a must.
The company needs to fine tune its policy regarding warehousing too . They have only
one warehouse for entire Delhi , NCR region . If any accidents happen in there then the
company will face huge problems maintaining its stocks for regular function in the
region. So they should arrange more warehouses and distribute the merchandise in them.
Vishal Mega Mart 18

19. F-1149 Sales And Distribution Management
One another key problem the organization is facing is lack of trained salesmen at their
stores . The stores are full of untrained salesmen ,which in turn generates customer
dissatisfaction .They should have a proper training mechanism in place for their men at
stores to rectify this problem.
With all the above recommendation taken into action ,we are sure Vishal mega mart will
be all set to be the leader in organized retail sector in India in very near future.
BIBLIOGRAPHY :-
Website :- www.vishalmegamart.net
Books :- FDI in retail sector , A report by I C R I E R and ministry of consumer affairs ,
Government of India .
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20. F-1149 Sales And Distribution Management
ANNEXURE :-
HR Manager of Vishal mega mart :
Name :-MR Shailendra
Address:-Vishal retail Pvt. ltd Khasra No-332 behind Shokel Form Land Near Telko
work shop.
Contact no :- 9818650609
Email :- shailendra@vrpl.in
Marketing Manager of Vishal mega mart :
Name :-MR Abhishek Gaur
Address :- Vishal retail Pvt. ltd Khasra No-332 behind Shokel Form Land Near Telko
work shop.
Contact no :- 9810534326
Warehouse Head :-
Name :- Mr. Jeetu Pamnani .
Address :- A- 435/415 , Road No - 4 Mahipalpur New Delhi - 110037
Contact no :- 9911120390
Showroom Managers –
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21. F-1149 Sales And Distribution Management
Name :- Mr. Siddharth & Mr. Shankar Jaiswal
Address :- FD-7 Pritampura Near Madhuban Chowk New Delhi-110034
Contact no :- 01132529482 , 9312004710
Email :- ppura@vrpl.in
Name :- Mr. Dinesh Joshi
Address :- Anshal Plaza G-SR 26-33 & UG SR-20-27, Vaishali , Opp,Dabour, Ghaziabad
Contact no :-0120-3204330, 0120-3204730, 9312678375
Email :- vaishali@vrpl.in
Name :- Mr.Nikhil Jain
Address :- A-2/39 Pal Mohan plaza Rajouri garden new Delhi -27
Contact no :- 011-32522662
Email :- rajouri@vrpl.in
Name :- Mr. Vikash Mishra
Address :- SCO- 10,11,&12 Sector 14 Gurgaon
Contact no 0124-3200077, 9312004709
Email:- ggn@vrpl.in
Name:- Mr. Ajay Sharma
Address:- 10209/10210, Padam Singh Road, Karol Bagh, Delhi -5
Contact no :- 9312632196
E mail:- krb@vrpl.in
Name :-Mr. Sashikant Gupta & Mr. Anil Dayma (asst.)
Address :- 6/3, South Side , Silver City Complex , GT Road Ghaziabad- 201010
Contact no :- 0120-3254238 , 9350828435
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22. F-1149 Sales And Distribution Management
QUESTIONNAIRE :-
1)On what basis you plan to position yourself against your competitors?
2) What new product(s) are you planning to introduce along with your existing
once in the near future?
3) What’s your plan regarding procurement of products?
4) What’s your pricing strategy in view of your entrance in the market?
Vishal Mega Mart 22

23. F-1149 Sales And Distribution Management
5) Please tell us what kind of promotion strategies your organization is taking?
6) Please tell us if you are satisfied your current promotional strategies ? If not,
then what’s your next plan of action?
7) What promotional strategies are you going to use in the near future?
8) On what basis you select a particular vendor?
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24. F-1149 Sales And Distribution Management
9- Please tell us what’s your policy regarding damaged merchandise ?
10) What kind of profit margin do you keep on your products?
11) Are you offering any discounts ? If yes then please specify
12)What mode of transport do you use for your logistics?
13) Who pays for the logistics?
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25. F-1149 Sales And Distribution Management
14) How and who makes the payment and how much credit period is allowed?
15) What’s your policy regarding maintenance of stock and what is the process
being followed?
16) What’s the minimum order size the company places to the selected vendor?
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26. F-1149 Sales And Distribution Management
17) What’s the company policy towards warehousing?
Vishal Mega Mart 26

27. F-1149 Sales And Distribution Management
17) What’s the company policy towards warehousing?
Vishal Mega Mart 26

28. F-1149 Sales And Distribution Management
17) What’s the company policy towards warehousing?
Vishal Mega Mart 26