The Juice Spot is a proposed food truck business that will serve healthy beverages like smoothies and juices in the Atlanta metro area. It is led by 6 founders and will use an 18-foot food truck to operate. The juice and smoothie industry has grown significantly in recent years and food trucks are thriving in Atlanta as a convenient option. The Juice Spot aims to be a leader in the healthy, affordable beverage market through locally-sourced ingredients and competitive pricing. It will use social media and brand ambassadors to promote its mission and location-based services. Financial projections estimate growing sales and profit over 5 years.

1. THE JUICE SPOT
TEAM B
FOOD TRUCK BUSINESS PLAN

2. About Us

3. IDEA PRESENTATION/BUSINESS DESCRIPTION
Food truck serving the Atlanta, GA metro area
● Specialty - healthy beverages (smoothies, juices)
● Affordable prices
● Taste great!
● Become a health-conscious market leader
● Partners - Organic suppliers & local farmers

4. INDUSTRY ANALYSIS
ROAMING HUNGER- We are where you need us to be
The Juice Spot
Growing Market
Trending
Atlanta’s mobile kitchens are thriving
Convenient

5. INDUSTRY ANALYSIS
GROWING BY LEAPS AND BOUNDS
● Industry revenue has increased at an annual rate of 9.3% over
the last five years
● New and fashionable industry; Stable

6. OPERATIONS: THE JUICE SPOT
● Owned and operated by its founders
● 6 individuals whom all play major roles in the company
● The variety of specialization keeps this group unique

7. OPERATIONS: DAY-TO-DAY
● Start up Day Activities
● Food Preparation
● Order Taking and Fulfillment
● Inventory
● Quality Control
● End of Day Activities

8. OPERATIONS: FACILITIES AND
EQUIPMENT
● 18 ft. Apollo Food Truck
● Purchased at $65,000
● At least one founder onsite at all times as facilitator to
assist with customer needs and worker difficulties

9. Competitive Edge in Marketing
● An appealing menu comprised of locally grown produce enriched
with vitamins, minerals and antioxidants
Additional ingredients such as energy blaster, chia and flax
seeds can be added per the customer’s request
•Health goers are able to take home a weekly pressed juice kit and
detox at their own convenience
•Pressed Juice bottles are made from glass and are 100% recyclable.
Client is refunded $1.00 for every bottle they return back to the Juice
Spot.

10. Social Media Marketing/ Brand Ambassadors

11. Anyone who lives and works in the Downtown Atlanta area
Can afford to spend $8 on a meal replacement
Looking for healthy lifestyle
In need of detoxing

12. S: Location
W: Limited Products
O: Expansion
T: Competition

13. FINANCE
- Loan
- Sales Forecast
- Exit Strategy
$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$140,000
$160,000
2017 2018 2019 2020 2021
5-Year Financials at-a-Glance
Gross Sales
Gross Profit
Net Profit