My advert will focus on Barry M Makeup's new crackle nail polish. The primary target audience is women and teenagers, especially trendy groupies in social classes C1 and B. The advert will also target men who may want to buy the nail polish as a gift. It will aim to boost viewers' self-esteem and confidence by suggesting the product can make them better looking. Beautiful models will be used to showcase the colorful nail polish in order to increase sales.