Alejo Rodriguez-Fraticelli, from Dr Fernando Martin-Belmonte’s laboratory in the CBMSO in Spain, has recently published with co-workers a paper in the Journal of Cell Biology in which they describe their approach to epithelial cells morphogenesis and uncover the role of cell confinement on epithelial polarity via peripheral actin contractility. The team sheds light on a phenomenon that is crucial to understand the physiology of the organs, but also the mechanisms underlying the development and progression of agressive epithelial cancers.