Q: What are the two most valued tech roles? A: Data scientists and cyber security professionals. There are an estimated 1 million job openings for cyber security experts in the US alone. Information-driven product design uses information theory to combine data science and security skills while developing profitable products. In a nutshell, Nikon Rasumov, Director of Product Management at Symantec, talked about how the information theory defines a logarithmic measure that only depends on the probability of events and is impartial to the value of the event itself. In other words, information theory treats alien landing and earthquakes equally if they occur at the same frequency. This impartial perspective will guide our product development and simultaneously enable more data-driven design while restricting the information we reveal to the outside world for a potential misuse.

1. Cyber Security Product Design w/
Symantec’s Director of Product
Management
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8. Nikon Rasumov
Tonight’s Speaker

9. Information-Driven
Product Design
Nikon Rasumov
new design framework
for Product Managers

10. http://www.forbes.com/sites/stevemorgan/2016/01/02/one-million-cybersecurity-job-openings-in-2016/#2a4a5a7c7d27
https://www.glassdoor.com/Best-Jobs-in-America-LST_KQ0,20.htm
Shortage of skills
How to fill the gap
1MM cyber security job openings WW 2016
data scientist - #1 Best Job in America 2016
Security PM
Data

11. http://dschool.stanford.edu/bio/david-kelley/
http://www.designprinciplesftw.com/
Frameworks for Product Design
e.g. Design Thinking (David Kelley & Stanford)
Empathy, Definition, Ideation, Prototyping

12. https://www.google.com/doodles/claude-shannons-100th-birthday
http://www.inference.eng.cam.ac.uk/mackay/itila/
“impartial” Information Theory
David MacKay
(1967-2016)

13. Information Driven Product Design
(Data Science)
Security PM
Data
Exp1. Match Making
Exp2. Keystrokes

14. Maximize Indiscriminate Data Accumulation

15. Eesa Al Solami, Colin Boyd, Andrew Clark and Irfan Ahmed (2011)
http://cs.uno.edu/~irfan/Publications/keystroke-2011.pdf
User-Representative Feature Selection
for
Keystroke Dynamics

16. Information Driven Product Design
(Security)
Security PM
Data
Exp1. Email
Exp2. Battery

17. Existing Email Login Account

18. Lukasz Olejnik, Gunes Acar, Claude Castelluccia, Claudia Diaz (2015)
http://eprint.iacr.org/2015/616.pdf
The leaking battery a privacy analysis
of the HTML5 Battery Status API
In order to limit the tracking and fingerprinting
potential of the Battery Status API, the
implementations should avoid providing high-
precision values. By simply rounding the level
value of the battery, the threat would be
minimized, without losing any functionality of
the API.

19. Combine Data Science & Security

20. Information Driven Product Design
(DIY)
Security PM
Data
Nikon Rasumov
nikalras
nikons
Maximize
Information
Minimize
Information

21. Leaking of client information
securitybsides.com
mx2.sub4.homie.mail.dreamhost.com
ns1.dreamhost.com
hscripts.com/tools/HDNT/dns-record.php
atlassian.com
mxb-001d9801.gslb.pphosted.com
ns11.dnsmadeeasy.com
spf.google.com cust-spf.exacttarget.com spf.mandrillapp.com
spf1.atlassian.com spf2.atlassian.com spf3.atlassian.com
redirectdetective.com
mail.google.com/a/atlassian.com
atlassian.onelogin.com/login
redirectdetective.com

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