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Innovation Fueled by Immersive Experiences by Pendo.io's Product Manager

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The power of applying insights from immersive experiences in order to fuel innovation — or in the case of Disney — creativity, vision, and brilliant story-telling. Insights are driven by product leaders who are customer-backed & data driven.

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Innovation Fueled by Immersive Experiences by Pendo.io's Product Manager

  1. 1. Innovation Fueled by Immersive Experiences by Pendo.io’s Product Manager www.productschool.com
  2. 2. FREE INVITE Join 12,000+ Product Managers on productschool.com/slack-community
  3. 3. Product Management 2-month part-time Courses
  4. 4. Coding for Managers 2-month part-time Courses
  5. 5. Data Analytics for Managers 2-month part-time Courses
  6. 6. Include @productschool and #prodmgmt at the end of your tweet Tweet to get a free ticket for our next Event!
  7. 7. Brian Crofts Tonight’s Speaker
  8. 8. @briancrofts BIG INNOVATION REQUIRES BIG INSIGHTS.
  9. 9. @briancrofts 9 QUICK INTRO
  10. 10. @briancrofts 1 0 QUICK INTRO
  11. 11. @briancrofts
  12. 12. @briancrofts 1 2 QUICK INTRO
  13. 13. @briancrofts “YOU’VE GOTTA DO MORE RESEARCH … YOU GOTTA DIG DEEPER INTO THIS WORLD.” John Lasseter CCO, Disney
  14. 14. @briancrofts 1 4
  15. 15. @briancrofts “THE OCEAN DOESN’T SEPARATE US, IT UNITES US”
  16. 16. @briancrofts 1 6
  17. 17. @briancrofts INSIGHTS SYNTHESIS INSPIRATION TODAY EXPECTED REFINEMENTS VISION EXECUTION AMAZING PRODUCT THAT CREATE DELIGHT
  18. 18. @briancrofts BIG INNOVATION REQUIRES BIG INSIGHTS.
  19. 19. @briancrofts “WE WOULD MEMORIZE THE STARS … TO HELP US NAVIGATE”
  20. 20. @briancrofts 20
  21. 21. @briancrofts 21
  22. 22. @briancrofts 22 INSIGHTS SYNTHESIS INSPIRATION TODAY EXPECTED REFINEMENTS VISION EXECUTION AMAZING PRODUCT THAT CREATE DELIGHT
  23. 23. @briancrofts 23
  24. 24. @briancrofts 24
  25. 25. @briancrofts 25
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  27. 27. @briancrofts 27 INSIGHTS SYNTHESIS INSPIRATION TODAY EXPECTED REFINEMENTS VISION EXECUTION AMAZING PRODUCT THAT CREATE DELIGHT
  28. 28. @briancrofts CUSTOMER BACKED, DATA-DRIVEN
  29. 29. @briancrofts CUSTOMER BACKED
  30. 30. @briancrofts 30 Customer-Backed “Follow-Me-Homes” Apprenticeship In-depth Interviews Other Carefully watch and examine what people are actually doing Observing a customer performing a task while running their business is much more insightful than them telling you what they do A method of idea generation by actually “walking in the shoes of your customers” Uncover the biggest productivity barriers facing your customers, Enables you to uncover deep root causes to the biggest productivity barriers. To learn, we must listen more than we talk (and ask good questions) By understanding the choices that person makes and the behaviors that person engages in, you can identify their needs Emotional Discovery: create an experience that simulates/stimulates similar emotions of what your customers are feeling Analogs: exploring how similar use cases were solved in different verticals Y-in: Sitting on client success and/or sales calls
  31. 31. @briancrofts 31 Debrief Most importantly, debrief: What surprised you? What pain did we see?
  32. 32. @briancrofts 32 Debrief to Sketches
  33. 33. @briancrofts DATA-DRIVEN
  34. 34. @briancrofts 34 Data-Driven Product Usage Customer Conversion A/B Testing, Pivot/Persevere Goal: Understanding customers behavior in your product; Session Playback Goal: Identify the areas in your product experience that are causing friction. Goal: Optimizing the product experience through rapid iteration and experimentation. Goal: Visually understand how customers are using your product
  35. 35. @briancrofts 35 INSIGHTS SYNTHESIS INSPIRATION TODAY EXPECTED REFINEMENTS VISION EXECUTION AMAZING PRODUCT THAT CREATE DELIGHT CUSTOMER BACKED, DATA-DRIVEN
  36. 36. @briancrofts 36 QUICK INTRO @briancrofts /brianlcrofts /briancrofts
  37. 37. @briancrofts QUESTIONS?
  38. 38. Part-time Product Management Courses in San Francisco, Silicon Valley, Los Angeles and New York www.productschool.com

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