CXC underwent a corporate rebranding in 2015 to better represent the qualifications and services it offers from primary to post-secondary levels. The rebranding updated CXC's logo to have a more modern, IT-focused design while preserving the spirit and integrity of the original. It also developed sub-brand logos and standardized branding elements for CXC's various examinations to make the different qualifications and information easier for customers to access and distinguish. The rebranding refreshed CXC's visual identity and communications channels to inspire greater trust and confidence as the organization continues to adapt and expand its offerings over its 40+ year history.

1. CXC: Credible, Estimable,
Committed
The Caribbean Examinations Council (CXC®)
Corporate Rebrand
31 August 2015

2. Why Rebrand?
1
1972 - 2015

3. Products and Services
2
Since our establishment in 1972, CXC has diversified its products and services to offer
primary, secondary and post-secondary school leaving assessments. CXC is keen to
inform stakeholders of the qualifications and complementary services available.
Caribbean Primary Exit Assessment TM Caribbean Certificate of Secondary Level Competence® Caribbean Vocational Qualification
Caribbean Secondary Education Certificate® Caribbean Advanced Proficiency Examination® Caribbean Examinations Council Associate Degree

4. People and Behaviours
3
CXC can grow with you through each educational level, to ensure that your qualification and
certification requirements are granted with international recognition. We consistently work towards
being an organisation responsive to the needs of our valued customers and relevant to national,
regional and global trends.

5. Environment and Channels
4
CXC seeks to offer you a physical and virtual environment that is modern and accessible. Our
websites and social media platforms allows for interaction with all audiences and stakeholders,
ensuring information about CXC products and services can be easily accessed and perused.
www.cxc.org
www.cxc-store.com
CXC Social Media

6. Communications
5
CXC continues to develop and expand to meet the needs of the countries and learners that we
serve. As the organisation adapts to these requirements and with over 40 years experience, CXC
seeks to inspire and strengthen the trust and confidence of our stakeholders.
1970s
2000s

7. What is refreshed?
6

8. The CXC Logo
Before After
7

9. The CXC Logo Refresh
8
Updated and refined;
Spirit and integrity
preserved.
Theme
Laptop
Font Font change – bold font
treatment
IT-Intelligent organisation

10. CXC Examination Sub-brand
Logos
9
Caribbean Primary Exit Assessment TM Caribbean Certificate of Secondary Level Competence® Caribbean Vocational Qualification
Caribbean Secondary Education Certificate® Caribbean Advanced Proficiency Examination® Caribbean Examinations Council Associate Degree
A logo symbol has been developed for each CXC Examination Product using an endorsed brand
architecture to allow customers to easily distinguish the examination being pursued.

11. CXC Document Footer
Before After
10
The tabs are accompanied by a line to show the progression of educational development with CXC
examination products.

12. CXC Examination Brochures
Before After
11
CXC Examination brochures have been redesigned and standardised to include the sub-brand
elements and the sub-brand colours to allow our customers to effortlessly identify the information
required.

13. 12
The vision and
mission of CXC
remains
relevant!

14. CXC Core Values
13
Customer
Focus
Excellence
Professionalism
Results-
Oriented
Teamwork

15. 14
CXC: Credible, Estimable, Committed!