This document outlines a marketing plan for CVS to target middle-aged women and mothers. It proposes using a celebrity to promote CVS's convenience for quick purchases of medications, personal care items, food, and more. It allocates a $48,000 monthly budget across SEO, pay-per-click ads, social media campaigns including contests on platforms like Facebook and Instagram, email marketing with discounts and coupons, mobile apps, and print content in newspapers and magazines. The goal is to gain more attention by highlighting CVS's quick service and positioning it as a convenient one-stop shop above other pharmacies.

2. • Prescription medication
• Over the counter medication
• Cosmetics
• Cleaning supplies
• Personal care items
• Food/Drink
• Cigarettes

3. - CVS makes life more simple when making
quick stops for a couple items
- CVS > Grocery stores
- Idea will include a campaign showing
these ideas and feature a celebrity
showing even they
find CVS quick and
easy with great
customer service!

4. Middle age women
and moms that are
on the go!

5. • Social Media;
• Twitter
• Facebook
• Instagram
• Youtube
• More…

6. • Facebook – connect with customers,
share ads via posts
• Twitter – connect with customers,
share ads with retweets
• Instagram & Youtube – share products,
see products others are buying

7.  Monthly Budget -$48,000
 SEO - $9,600
 Pay Per Click - $14,400
 Social Media - $14,400
 Email - $2,400
 Mobile - $4,800
 Content - $2,400

8.  SEO -use words such as, prescription,
pharmacy, CVS, sales, cosmetics
 Pay Per Click – websites such as hospitals/
doctors office, social media ads
 Social Media – contests
 Email – email ads, discounts, coupons
 Mobile – CVS had apps for renewing and
tracking prescriptions
 Content – ads in newspapers & possibly
magazines

9.  Gain more attention
 Show that CVS is a quick
and convenient place to
shop for products
 Continue great
customer service to
shine above other
pharmacies