This document outlines ten concepts for personalizing marketing communications. It discusses direct marketing, direct mail marketing, catalog marketing, telemarketing, interactive marketing, online ads and promotions, word of mouth marketing, buzz and viral marketing, blogs and opinion leaders, and personal selling. For each concept, it provides examples from marketing textbooks as well as local and medical industry applications. The overall aim is to bring the market closer to clients by leveraging communications technologies for effective customer-provider engagement.