The Best Project Ever. #NMDL2015Fall

1. ___________________
Chenxue Mao

2. Who Am I
To deliver expert care, convenience and value.

3. The Ask
• To promote the concept of bring the best
quality in life along with the side effects of
increasing company sales and customer online
engagement.
Target Audience
• Age of 15 and above.
• Bullseye: 35

4. Overview
• Social Media Bundles
• Cross-Device Campaign
• More Digitals
• Adwords (Analytical Measurements)
__________________________________________
The whole marketing plan is an one-quarter run from
September to December

5. Social Media

6. Cross- Device Campaign
To Do:
Where and what:

7. More Digitals
Blog with Four Categories:
• Introduction of CVS product,
• Health Instructions,
• Beauty Tutorials and
• Healthy recipes for homemade meals.

8. More Digitals
• Direct Emailing:
- Females:
Emails regarding discount information of beauty products and
feminine products
- Males:
Sales information of beers and protein function products
- 50s and Above:
emails regarding vitamin pills and other healthy products

9. Adwords
• Analytical Measurement:
1) CPC on search networks
1) Engagement Rate on social media channels

10. ________________________
To deliver expert care, convenience
and value