ADV892_Drugstore.com_
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This document discusses the social media and video commerce strategies of a leading online retailer of health, beauty, and pharmacy products. It outlines opportunities for Facebook, Twitter, blogging, video content, and Google AdWords. Key aspects include partnering with video platforms, building a video library, and adding video to product pages. Metrics of success center around customer feedback, social media traffic and engagement, and AdWords click-through rates. The budget allocates funds across these channels on a quarterly basis with seasonal adjustments.
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The document discusses guerilla marketing tactics used by Turner Broadcasting to promote the Aqua Teen Hunger Force Movie. They deployed 400 LED signs in 10 major cities without notifying authorities. In Boston, the signs were mistaken for explosives, causing mass transit shutdowns and a $500,000 police response. Turner Broadcasting was fined $2 million total and saw increased viewership and sales following the controversial marketing stunt. The document examines whether the lack of communication constituted an ethical breach for the company.
Patient Acquisition, Engagement and Retention in the Digital Age
Customer Experience (CX) is the practice of designing and reacting to customer interactions for the purpose of meeting or exceeding customer expectations, thereby, increasing customer satisfaction, loyalty and advocacy. By focusing on these experiences, businesses can better retain and maintain customer relationships.
Social media and marketing
Social media has become an important tool for advertising and marketing. It allows companies to directly engage with customers and influence them through social proof and electronic word of mouth recommendations. Key aspects of social media strategy discussed in the document include awareness, engagement, branding, integrated marketing communications, and measuring return on investment and cost of ignoring social media. Both successes and failures of real-time social media campaigns are reviewed to provide lessons for effective social marketing.
Social media roadmap for allied healthcare skillset providers
Social Media Roadmap for Allied Healthcare Skilling Solutions prepared by Vibes Communications Pvt. Ltd. includes all aspects which came into play directly or in-directly while working for Healthcare solutions.
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ADV892_Drugstore.com_
- 1. By Siwen Liu
- 2. Background of Leading Internet retailer in health, beauty care, and pharmacy products Extensive partnerships with other companies: Rite Aid and GNC Branch Websites: Beauty.com, Sexualwellbeing.com, VisionDirect.com, thenaturalstore.com and etc.
- 3. Opportunities & Challenges for
- 4. "It’s not just for marketing." Strategy: proactive, reactive and adaptive Facebook Twitter YouTube
- 5. Video Commerce Strategy for Partnership with Liveclicker and vimeo.com Monitoring SEO benefits Building out a video library Adding video into product setup procedures Developing videos for “brand”
- 6. General Rule: “Keep it simple” Different links to different landing pages Weekly deal offering Mimic and test Prompt feedback Interaction with customers Facebook Strategy for
- 7. Focus: Beauty, Skincare, Health and Medical care Blogging Strategy for Delivering a great customer Experience Over 70% of orders come from repeat customers Encouraging positive interactions between customers and the site
- 8. Launching pro-action live chat among followers; Daily deal announcement; Providing knowledgeable agents as a resource for customers to interact with each other; Tracking customers’ feedback; Making agents available to customers 24/7 Twitter Strategy for
- 9. Metrics of Success I. Keeping track of feedback from customer experience II. Determining the traffic to the social networking site III. Adjusting strategy to adhere to the feedback tracking number of clicks and CTR on Google Adwords
- 10. Evaluation: Budget and timeline Budget Breakdown Blogging Twitter Facebook Google Adword Vedio Commerce Seasonal peak: winter holidays Special promotion/deals on quarterly basis Timeline