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E-commerce Berlin Expo 2018 - How to boost your online sales using machine le...E-Commerce Berlin EXPO
Maciej Pondel, PhD Big Data Architect Unity Group
Piotr Wrzalik Managing Partner Grupa Unity
* what ML/AI algorithms are best suited for data analysis for online sales
* what tools to use for data visualisation
* what is the potential of data driven reasoning
* some examples from existing projects
Online Book Rental System - E commerce Business PlanSaurabh Mhase
Texty is proposing an online textbook rental business in India. It will operate as a marketplace connecting students to local book dealers and will also stock competitive exam books. Key aspects of the business plan include targeting college students and competitive exam takers, offering competitive pricing and a book return policy, and partnering with local book dealers for inventory and delivery within 24 hours. The business model aims to provide students with affordable, convenient access to required textbooks.
This document describes an online book store project created using ASP.NET and SQL Server. It includes an introduction to .NET technologies, objectives to simulate an actual online book store and allow browsing/purchasing of books, requirements including minimum hardware/software specifications, screenshots of the home, contact, and admin login pages, and advantages like cost and time savings. The conclusion restates that the online book store allows customers to search, select, and purchase books online.
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1) The document discusses account-based marketing strategies used by Vendemore, a B2B marketing company, to target their largest sales opportunities.
2) Vendemore focuses their advertising, content, and messaging only on accounts they have chosen in order to maintain influence over potential customers and compete against other suppliers.
3) Their account-based approach includes targeting key accounts, engaging them over the long-term through relevant content, nurturing relationships, and ultimately converting sales opportunities.
The document provides tips for marketing in a recession, including strategies to improve sales and customer relationships. It suggests tapping into existing customer bases by promoting loyalty, adding value beyond transactions, and communicating consistently. Specific strategies recommended are finding creative ways to show appreciation to customers and remind them of your value, using testimonials to showcase why customers should continue doing business with you, and actively promoting customer referrals. The document also discusses using social media, email marketing, search engine optimization, and paid search to help businesses during economic downturns.
Why B2C companies should consider entering B2B markets: higher, more sustainable margins, less competition. Comparison of business models, winning formula, example.
How to steps to profitably use a database to increase salesReg Gupton Inc
Successfully add the creation and use of an electronic database to your marketing mix. The 9 steps necessary to building and getting business from your current, past customers and prospects is covered in detail.
E-commerce Berlin Expo 2018 - How to boost your online sales using machine le...E-Commerce Berlin EXPO
Maciej Pondel, PhD Big Data Architect Unity Group
Piotr Wrzalik Managing Partner Grupa Unity
* what ML/AI algorithms are best suited for data analysis for online sales
* what tools to use for data visualisation
* what is the potential of data driven reasoning
* some examples from existing projects
Online Book Rental System - E commerce Business PlanSaurabh Mhase
Texty is proposing an online textbook rental business in India. It will operate as a marketplace connecting students to local book dealers and will also stock competitive exam books. Key aspects of the business plan include targeting college students and competitive exam takers, offering competitive pricing and a book return policy, and partnering with local book dealers for inventory and delivery within 24 hours. The business model aims to provide students with affordable, convenient access to required textbooks.
This document describes an online book store project created using ASP.NET and SQL Server. It includes an introduction to .NET technologies, objectives to simulate an actual online book store and allow browsing/purchasing of books, requirements including minimum hardware/software specifications, screenshots of the home, contact, and admin login pages, and advantages like cost and time savings. The conclusion restates that the online book store allows customers to search, select, and purchase books online.
This document provides an overview of an online book store system project. It includes sections on the definition, project profile, feasibility report, key features, risk analysis, data flow diagram, entity relationship diagram, flow chart, data dictionary, screen shots, and modules. The modules covered include home, shopping cart, admin, user, help, and contact us. It also includes documentation on the tools and technologies used such as ASP.Net and SQL Server, as well as screen shots of the user interface.
1) The document discusses account-based marketing strategies used by Vendemore, a B2B marketing company, to target their largest sales opportunities.
2) Vendemore focuses their advertising, content, and messaging only on accounts they have chosen in order to maintain influence over potential customers and compete against other suppliers.
3) Their account-based approach includes targeting key accounts, engaging them over the long-term through relevant content, nurturing relationships, and ultimately converting sales opportunities.
The document provides tips for marketing in a recession, including strategies to improve sales and customer relationships. It suggests tapping into existing customer bases by promoting loyalty, adding value beyond transactions, and communicating consistently. Specific strategies recommended are finding creative ways to show appreciation to customers and remind them of your value, using testimonials to showcase why customers should continue doing business with you, and actively promoting customer referrals. The document also discusses using social media, email marketing, search engine optimization, and paid search to help businesses during economic downturns.
Sbims presentation preparing to build your brand online - september 10Marketing Angels
The document discusses branding and marketing strategies for small businesses. It emphasizes defining the brand, positioning, target markets, and goals of the business website. Key recommendations include taking a holistic approach to branding, understanding the brand image and how it matches customers, and measuring brand awareness through website traffic and referrals. The document also provides tips for website goals like capturing leads, building a database, selling products, hosting events, and building an online community.
B2B buyers are normal people who are influenced in similar ways as regular consumers. While procurement professionals may seem rational, they have preferred brands and like to buy from companies they like. To be successful in B2B commerce, companies need to generate positive emotions through every customer interaction by providing relevant personalized experiences and boosting their likeability.
BRAND BUILDER: Results-oriented leader who creates value using latest web marketing techniques and sophisticated consumer packaged goods expertise. Broad general management responsibility for raising capital, corporate strategy, financial planning, acquisitions, operations, web design & development, sales and marketing. Natural products expert. MBA Dartmouth College, Amos Tuck School.
Experienced in branding consumer products including major advertised brands in nutrition, health & beauty care, functional foods, housewares and child care. Natural products expert whose industry experience also includes Infant & Toy Products, Medical Laboratory Testing, Retail, Food Service. Read tips from a natural products expert at: http://twitter.com/JohnHazlin
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
This document provides an introduction to internet marketing. It discusses why businesses should market online, how to optimize websites for search engines like Google, and various online marketing strategies like search engine optimization, social media, email marketing, link building and pay-per-click advertising. It emphasizes researching keywords, reviewing website analytics, implementing on-site optimizations, and monitoring results to improve online visibility and conversions.
SODA Global Marketing provides one stop solutions for global customers to do business development in China. We provide business settings, Chinese digital marketing like Chinese social media, Chinese press release, Baidu SEO, advertising, China online shop operation like Tmall Global and JD Global.
The document provides an overview of an upcoming Sales Boot Camp organized by the MIT Venture Mentoring Service. The objectives of the boot camp are to provide entrepreneurs with foundational sales concepts, mechanics, and strategies that they can apply to land their first customers. The agenda covers topics such as basic sales concepts, closing deals, sales organizations, and the sales toolkit. The boot camp is designed to help startups incorporate a sales mindset into their company culture in order to acquire customers and generate revenue.
B2C and B2B eCommerce and Shops for SMEs and Agencies in 24hLukas Hertig
eCommerce is a key part of digital transformation. Together and with the University of Applied Sciences Northwestern Switzerland, I'm presenting how SMEs and Agencies can jointly use technology like cloud computing, WordPress or WooCommerce to get started quickly. In addition, I show a case study of a Wine Shop that got up and running in less than 24h - by using Plesk, WordPress and WooCommerce - for both B2C and B2B customers.
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Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
Changes over the last decade and the recent economic situations have led businesses to new directions. Marketers and Small Business Owners are being charged with doing more for less and generating greater results than ever before. The internet has forever changed the way we interact with and market to customers.
Business Marketing In The Digital World 3MintTwist
This document discusses the opportunities for graduates in helping businesses better market themselves in the digital world. It notes that traditional marketing techniques are becoming less effective and the 4Ps marketing model is less relevant as businesses now need to focus on community, co-creation, customization, and conversation. The document recommends that businesses directly increase sales leads by driving more targeted visitors to their websites and improving visitor to customer conversions on their sites through search engine optimization, email marketing, blogging, and social media marketing. Graduates are well-positioned to help businesses with digital marketing strategies given their expertise in these online techniques.
The document discusses the Key Message Copy Platform (KMCP), a system to create a consistent marketing plan for a product or service. The KMCP is a 10-18 page document that focuses on key elements like the product tagline, mission/vision statements, target market, product features/benefits, and marketing strategies. It provides clarity for both business owners and employees on the goals and messaging around a product. Implementing a KMCP can help avoid wasting money on unclear marketing and ensure all communications remain consistent.
Expanding Your Affiliate Activity into Europe - Silke Steffanauexpo Conference
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This document provides an overview of marketing and sales strategies for entrepreneurs and startups. It discusses key concepts like the sales process, sales funnel, understanding customer behavior, and the 4Ps of marketing - product, price, place, and promotion. Specific tips covered include cold calling prospects, closing deals, asking for referrals, exhibiting at trade shows, content marketing, digital marketing tactics, and challenges of global marketing. The document also outlines what investors look for in a marketing plan such as target segments, growth rates, cost of customer acquisition, sales cycle, partnerships, and competitive landscape.
A great presentation for anyone thinking about starting a business, you'll learn about trends, discover some great businesses to launch and find out how to differentiate your business in the marketplace.
This document provides marketing strategies and tips for internet marketers, including:
1) One-time-offer (OTO) marketing involves giving away a free product and immediately offering another product at a discount. This can be an effective strategy if the free and discounted products are directly related.
2) Popular niche markets include moms, travel, China, and baby boomers. These large demographic groups are actively using the internet and represent opportunities.
3) Low-cost advertising methods that can supplement free publicity efforts include advertising in ezines, pay-per-click programs, and pay-per-lead programs. Targeting the right publications and tracking results is important for success with these approaches.
We specialize in sales training, sales coaching and sales training of B2B sales, solution sales, consultative sales, key account management, and enterprise sales.
We have helped companies to successfully selling their product and services to more than 600 reputable organizations.
Our clients engaged our service because; we helped them;
- to increase customer base.
- to increase wallet share.
- to increase sales revenue.
- to monetize poor performing product & service.
- to expand business to overseas market.
- to convert product selling to consultative selling & solution selling.
- to convert from selling 'cheap product' to selling premium goods.
- to win businesses from key competitors.
- to help salespeople how to sell confidently.
- to help salespeople to manage stress.
- to align sales activities to maximize overall profitability.
- to implement management dashboard and corporate-wide KPI (Key performance indicators) & KSI (Key Success Indicator).
This E-Book will give you the Best Plans, Tricks & Methods for Choosing Top Marketing tips & formula to earn easy through the Niches. . It will give all the Proven marketing strategies that anyone can Implement in his/her plan or method & earn easily through it. Marketing is not an easy task, It involves tremendous research on the niche’s identification, accessibility, measurability, appropriateness, and profitability.
Demand Generation Solutions for Technology ResellersMike Kelly
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Westartup: tools for building local entrepreneurial communitieswestartup
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Insight into the mind of a Venture Capitalist westartup
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This no-punches-pulled crash course on VC funding was delivered by two VCs, Patrick Polak of Newion Investments Management and Marc Lambrechts (Capricorn Venture Partners) at the Benelux Venture Forum.
Inside you'll find explanation of why VCs do the things they do, as well as excellent tips on the content and structure of your business plan and execution plan, forming your team and overall wooing the next VC you come across.
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The document provides an overview of an upcoming Sales Boot Camp organized by the MIT Venture Mentoring Service. The objectives of the boot camp are to provide entrepreneurs with foundational sales concepts, mechanics, and strategies that they can apply to land their first customers. The agenda covers topics such as basic sales concepts, closing deals, sales organizations, and the sales toolkit. The boot camp is designed to help startups incorporate a sales mindset into their company culture in order to acquire customers and generate revenue.
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This document provides an overview of data-driven content marketing strategies for B2B tech companies. It begins with an introduction to content marketing and how it differs for B2B versus B2C. It then provides examples of successful data-driven content marketing campaigns from Facebook, Mailchimp and Kippa. The document outlines key aspects of developing a content strategy, including research, segmentation, understanding the buyer's journey, and setting goals and metrics. It concludes with tips for an effective content strategy and examples of content formats and resources that B2B tech companies can utilize.
Do you know the average life expectancy of today's CMO is a little over a year and a half? Shocking? Not really when you consider the current economic climate. Marketing as a practice is evolving and so are the strategies and technologies available.
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12. Whoam I lookingfor? Enthousiastic co-founderwhocanwill focus on a specific part of the business Studentswhocan help me withspecifictasks: Content management Design Marketing tasks Partner(s)who have resources and/or networkthatcan help Public Pharma Investorsinterested in investing in a later stage.
15. We’ve got a real pharmacy 3 pharmacies Large stock Supplier agreement Delivery service Missing Business Good brand name Quitegood SEO Affiliate management 25k+ products, 250+ brands Online shop Technical Know-How Tiny cost base Marketing Technical But…
16. Whatdid we do Finding out ifthere is a user base forthis market: Yes – Customers are searchingfor these products Yes – There are competitorsthat do business Yes – We do have sales
17. Whatdid we do Finding out whoourcustomers are Wide range of potentialcustomers Lookingfor special products Ease of delivery at home Promotion hunters Lookingfor information