SlideShare a Scribd company logo
yetanother online pharmacy? Evarest Schoofs schoofs@evarest.be
Large market (Belgium: €5,5 billion) Underserved niche Manybut small, verylocal, competitors Benefits of size
Pharmacybond is powerful Bad reputation(eg. dokteronline.com, fake products, …) FuzzyandcomplicatedBelgianlegislation
We’ve got a real pharmacy 3 pharmacies Missing Business Good brand Tiny cost base Marketing Technical But…
We wannasupersizeit!
Online shop
Online shop v2.0 25000 products – 250 brands – 450 categories
Whatdid we do? We foundcustomers And we know and we havewhat they’relookingfor
Whatdo we needto continue? Leveragecustomer knowledge Findnewcustomers Upscale Expand
Future Shout out ourexistance Fairs, magazine Contentmanagement Dealswith partners & suppliers Customermanagement
Future Online Health Platform Design & User Interface iPhoneapp Forum
Whoam I lookingfor? Enthousiastic co-founderwhocanwill focus on a specific part of the business Studentswhocan help me withspecifictasks: Content management Design Marketing tasks Partner(s)who have resources and/or networkthatcan help Public Pharma Investorsinterested in investing in a later stage.
BACKUP
We’ve got a real pharmacy 3 pharmacies Large stock Supplier agreement Delivery service Missing Business Good brand name Quitegood SEO Affiliate management 25k+ products, 250+ brands              Online shop           Technical Know-How    Tiny cost base Marketing Technical But…
Whatdid we do Finding out ifthere is a user base forthis market:   Yes – Customers are searchingfor these products   Yes – There are competitorsthat do business   Yes – We do have sales
Whatdid we do Finding out whoourcustomers are    Wide range of potentialcustomers Lookingfor special products Ease of delivery at home    Promotion hunters Lookingfor information
What’sto do? Leveraging customer knowledge & attract new: Increaseconversionrate Improve traffic Find new customers (B2C, B2B)
What’sto do? Upscale company Find new geographical customer bases Translation & support Improve business   Partnerships
Thingsto do Arrange deals with ,[object Object]
Fitness centers, kine, massage
Companies
Suppliers

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Publicpharma - presentation for westartup members night 02

  • 1. yetanother online pharmacy? Evarest Schoofs schoofs@evarest.be
  • 2. Large market (Belgium: €5,5 billion) Underserved niche Manybut small, verylocal, competitors Benefits of size
  • 3. Pharmacybond is powerful Bad reputation(eg. dokteronline.com, fake products, …) FuzzyandcomplicatedBelgianlegislation
  • 4. We’ve got a real pharmacy 3 pharmacies Missing Business Good brand Tiny cost base Marketing Technical But…
  • 7. Online shop v2.0 25000 products – 250 brands – 450 categories
  • 8. Whatdid we do? We foundcustomers And we know and we havewhat they’relookingfor
  • 9. Whatdo we needto continue? Leveragecustomer knowledge Findnewcustomers Upscale Expand
  • 10. Future Shout out ourexistance Fairs, magazine Contentmanagement Dealswith partners & suppliers Customermanagement
  • 11. Future Online Health Platform Design & User Interface iPhoneapp Forum
  • 12. Whoam I lookingfor? Enthousiastic co-founderwhocanwill focus on a specific part of the business Studentswhocan help me withspecifictasks: Content management Design Marketing tasks Partner(s)who have resources and/or networkthatcan help Public Pharma Investorsinterested in investing in a later stage.
  • 13.
  • 15. We’ve got a real pharmacy 3 pharmacies Large stock Supplier agreement Delivery service Missing Business Good brand name Quitegood SEO Affiliate management 25k+ products, 250+ brands Online shop Technical Know-How Tiny cost base Marketing Technical But…
  • 16. Whatdid we do Finding out ifthere is a user base forthis market: Yes – Customers are searchingfor these products Yes – There are competitorsthat do business Yes – We do have sales
  • 17. Whatdid we do Finding out whoourcustomers are Wide range of potentialcustomers Lookingfor special products Ease of delivery at home Promotion hunters Lookingfor information
  • 18. What’sto do? Leveraging customer knowledge & attract new: Increaseconversionrate Improve traffic Find new customers (B2C, B2B)
  • 19. What’sto do? Upscale company Find new geographical customer bases Translation & support Improve business Partnerships
  • 20.
  • 24. …Get product descriptions Customer management
  • 25. Thingsto do SEO, SEO, SEO: traffic Affiliate management Product promotions & marketing Branded affiliate websites Online shop/business/… fairs Magazine Increaseconversionrate Content management …
  • 26. Thingsto do Design & layout Browser support Specialised pages aroundthemes Forum iPhoneapp Article pages …
  • 27.
  • 28. Content provider for affiliate websites
  • 30. A real virtual pharmacy