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Heath Sommer – CV Supplement
Interior Design 16 years (6 years owned firm)
Interior Innovations
Executed site visits to assess residential and commercial spaces
Ascertained client needs and wants to visualize concepts
Discussed requirements in detail with clients and established project schedules
Completed floor plans, 3D renderings, and material and sample boards as required
Sourced products, e.g. fittings, furniture, lighting, finishes, decoration and materials, and
provided samples for clients
Supervised work throughout the design process and on-site
Consistently sought to procure new business opportunities
Kept up-to-date with new developments and technologies in the design industry
Worked closely with manufacturers and contractors to determine the best options for
the space
Operations Management 11 years
Plan b Office
Property Furniture
Interior Innovations
Structube
Created draft plans and improved operational systems, processes and best practices
that improved efficiency
Purchased materials, planned inventory and ensured warehouse efficiency
Contributed towards the achievement of company’s strategic and operational
objectives
Examined and utilized financial data to increase profitability and sustain fiscal
responsibility
Performed quality control, provided feedback and action plans regarding
defective/damaged product management (e.g. - authorized budget for supply
materials and labour for repairs)
Increased the effectiveness and efficiency of support and third party services (e.g.
local, domestic and international logistics), through improvements to coordination and
communication
Recruited, trained, supervised, and executed performance evaluations of team
members
Contributed to short and long-term organizational planning and strategy as a member
of the management team
Successfully communicated with all levels of the organization
Persuasive with details and facts and delegated responsibilities effectively
Served as primary liaison to suppliers, logistics companies, financial institutions,
advertising, print and media companies
Demonstrated proficiency through organization, leadership and management
strategies and style
Freelance Copywriter 2 years
ClicktagMedia
Fresh Home & Garden
Wrote copy for clients' ads, websites, brochures, bulk-mail and digital marketing
Researched the value of products/services being marketed
Determined what made products appealing to consumers in order to create effective
and impactful content
Partnered with businesses to conceive, develop and produce effective advertising
campaigns
Conducted interviews, compiled data and research
Revised, edited, and proofread content as needed or directed by client
Checked copy for spelling and grammatical errors
Worked with art director storyboards to build copy decks
Wrote clear and persuasive copy for websites, brochures, and bulk mailers geared to
unique market segments (e.g. GM, AA and HIS)
Worked within tight deadlines and responded to feedback in a timely manner
Contributed to curriculum at Queen’s University – Commerce Program
Trade Show and Event Management 10 years
Space Furniture
Plan b Office
Property Furniture
Scheduled and organized lunch & learns, supplier meetings, product launches,
marketing events (e.g. The Design Exchange), and trade shows (e.g. IDEX, ICFF, and the
Interior Design Show)
Communicated all vital information directly with attendees as needed
Menu and beverage selection, scheduled tastings with caterers, acquired critical
information regarding dietary restrictions and allergies
Compiled appropriate B2B marketing and literature packages for events, launches and
lunch & learns
Managed on-site logistics, including post event competition and tear down
Involved extensively in design, construction and staging at events and shows
Engaged with and provided relevant information to vendors, suppliers, external business
partners, and clients throughout events
Analyzed event success and provided feedback
Marketing 25 years and Digital Marketing (e.g. Social Media) 2 years
Sommer Enterprises
Plan b Office
Property Furniture
Interior Innovations
Structube
Fresh Home & Garden
Developed and implemented domestic marketing communications initiatives including
product launches, sales collateral, tradeshows, campaigns, social media site presence,
company website, public relations, internal communication and corporate events
Focused on detail with a keen understanding of important market trends to determine
marketing strategy (forged a contract sales division for Property, developed a domestic
sourcing strategy during the earliest beginnings of the 2008 economic downturn to
correspond with the significant market changes to re-claim business
Ensured new communication campaigns and programs are aimed at achieving and
exceeding sales targets
Organized the production of marketing materials, including print and digital
Provided weekly sales analysis reports with consumer feedback
Conducted weekly competition analysis
Liaised with interior designers, architects, landscape designers, contractors, clients,
suppliers, designers and printers
Maintained and updated client database
Selected product for promotional advertising
Selected products, product images and copy for digital marketing
Developed brand awareness and online reputation utilizing key social media platforms
Initiated creative content management tactics and a regular publishing schedule
Successfully promoted social advertising geared toward target customers and
encouraged interactive involvement through an engagement strategy
Construction/Staging/Merchandising 19 yeas
Phase 2 Clothing
Club Monaco
Property Furniture
Interior Innovations
Plan b Office
Structube
Fresh Home & Garden
Understood and matched customer journey through the store
Developed and executed merchandising plans (during and or after opening hours)
Organized and directed merchandise teams timely and efficiently
Ensured proper product placement and replenishment; managing inventory levels and
distribution
Product ordered based on sales and performance forecasts
Executed markdowns as required
Maintained store visual displays, vignettes and body forms
Handled supply/production problems as they arose
Involved with new store design, demolition and construction

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CV SUPPLEMENT

  • 1. Heath Sommer – CV Supplement Interior Design 16 years (6 years owned firm) Interior Innovations Executed site visits to assess residential and commercial spaces Ascertained client needs and wants to visualize concepts Discussed requirements in detail with clients and established project schedules Completed floor plans, 3D renderings, and material and sample boards as required Sourced products, e.g. fittings, furniture, lighting, finishes, decoration and materials, and provided samples for clients Supervised work throughout the design process and on-site Consistently sought to procure new business opportunities Kept up-to-date with new developments and technologies in the design industry Worked closely with manufacturers and contractors to determine the best options for the space Operations Management 11 years Plan b Office Property Furniture Interior Innovations Structube Created draft plans and improved operational systems, processes and best practices that improved efficiency Purchased materials, planned inventory and ensured warehouse efficiency Contributed towards the achievement of company’s strategic and operational objectives Examined and utilized financial data to increase profitability and sustain fiscal responsibility Performed quality control, provided feedback and action plans regarding defective/damaged product management (e.g. - authorized budget for supply materials and labour for repairs)
  • 2. Increased the effectiveness and efficiency of support and third party services (e.g. local, domestic and international logistics), through improvements to coordination and communication Recruited, trained, supervised, and executed performance evaluations of team members Contributed to short and long-term organizational planning and strategy as a member of the management team Successfully communicated with all levels of the organization Persuasive with details and facts and delegated responsibilities effectively Served as primary liaison to suppliers, logistics companies, financial institutions, advertising, print and media companies Demonstrated proficiency through organization, leadership and management strategies and style Freelance Copywriter 2 years ClicktagMedia Fresh Home & Garden Wrote copy for clients' ads, websites, brochures, bulk-mail and digital marketing Researched the value of products/services being marketed Determined what made products appealing to consumers in order to create effective and impactful content Partnered with businesses to conceive, develop and produce effective advertising campaigns Conducted interviews, compiled data and research Revised, edited, and proofread content as needed or directed by client Checked copy for spelling and grammatical errors Worked with art director storyboards to build copy decks Wrote clear and persuasive copy for websites, brochures, and bulk mailers geared to unique market segments (e.g. GM, AA and HIS) Worked within tight deadlines and responded to feedback in a timely manner Contributed to curriculum at Queen’s University – Commerce Program
  • 3. Trade Show and Event Management 10 years Space Furniture Plan b Office Property Furniture Scheduled and organized lunch & learns, supplier meetings, product launches, marketing events (e.g. The Design Exchange), and trade shows (e.g. IDEX, ICFF, and the Interior Design Show) Communicated all vital information directly with attendees as needed Menu and beverage selection, scheduled tastings with caterers, acquired critical information regarding dietary restrictions and allergies Compiled appropriate B2B marketing and literature packages for events, launches and lunch & learns Managed on-site logistics, including post event competition and tear down Involved extensively in design, construction and staging at events and shows Engaged with and provided relevant information to vendors, suppliers, external business partners, and clients throughout events Analyzed event success and provided feedback Marketing 25 years and Digital Marketing (e.g. Social Media) 2 years Sommer Enterprises Plan b Office Property Furniture Interior Innovations Structube Fresh Home & Garden Developed and implemented domestic marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social media site presence, company website, public relations, internal communication and corporate events Focused on detail with a keen understanding of important market trends to determine marketing strategy (forged a contract sales division for Property, developed a domestic sourcing strategy during the earliest beginnings of the 2008 economic downturn to correspond with the significant market changes to re-claim business Ensured new communication campaigns and programs are aimed at achieving and exceeding sales targets
  • 4. Organized the production of marketing materials, including print and digital Provided weekly sales analysis reports with consumer feedback Conducted weekly competition analysis Liaised with interior designers, architects, landscape designers, contractors, clients, suppliers, designers and printers Maintained and updated client database Selected product for promotional advertising Selected products, product images and copy for digital marketing Developed brand awareness and online reputation utilizing key social media platforms Initiated creative content management tactics and a regular publishing schedule Successfully promoted social advertising geared toward target customers and encouraged interactive involvement through an engagement strategy Construction/Staging/Merchandising 19 yeas Phase 2 Clothing Club Monaco Property Furniture Interior Innovations Plan b Office Structube Fresh Home & Garden Understood and matched customer journey through the store Developed and executed merchandising plans (during and or after opening hours) Organized and directed merchandise teams timely and efficiently Ensured proper product placement and replenishment; managing inventory levels and distribution Product ordered based on sales and performance forecasts Executed markdowns as required Maintained store visual displays, vignettes and body forms Handled supply/production problems as they arose Involved with new store design, demolition and construction