Wojciech Kosior provides his curriculum vitae. He has over 20 years of experience in marketing and sales roles within the pharmaceutical industry in Poland. Currently, he is the Marketing Manager at Bayer Polska Sp. z o.o., where he is responsible for marketing strategies for new drug indications. He previously held roles such as Business Manager and Brand Manager at Bayer and other pharmaceutical companies. Kosior has a Master's degree in Business Administration and postgraduate studies in administration and marketing.

1. WOJCIECH KOSIOR
Curriculum Vitae
PERSONAL
d.o.b.: 21 Feb. 1971
p.o.b.: Lublin, Poland
home address: 02-797 Warszawa, ul. KEN 50/80
marital status: married
phone: +48 604 737 779
e-mail: wojtall71@poczta.fm
EDUCATION
Feb. 2001 - June
2003
Polish Open University, Master of Business Administration
Jan. 1998 – Feb. 1999 Department of Administration and Marketing at Institute of
Technology in Lublin, Postgraduate Studies
Oct. 1989 – June 1995 Department of Veterinary at Agricultural University in Lublin
Sept. 1985 – May
1989
“Zamoyski” General Education Secondary School No 2 in Lublin
Matura examination
PROFESSIONAL CAREER
January 2010 - current Bayer Polska Sp. z o.o. –
Marketing Manager
1. Development strategy and tactics of Xarelto new
indications launch
a/ marketing communication and projects for targeted segments
b/ local publications plan development and implementation –
close cooperation with top Polish OL’s
c/ private market strategy for Xarelto sales in Poland –
development of the idea, negotiation with HQ and implementation
d/ Bayer Vascular Academy project
e/ BayerHelathCare Magazine – editor of content and cooperation
with OL’s
2. Market access and advocacy
a/ Lider Xarelto Launch Team – cross functional team responsible
for Market Access Xarelto – reimbursement and logistics
b/ cooperation with external affairs dept. to prepare
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2. reimbursement strategy, health economy assessment, economic
market research (ECONOMEDICA)
c/ Succesful launch the project of VTE/SPAF disease
presentations during meetings of 3rd Age University
d/ successful positioning Xarelto at local guidelines
e/ initiator of Coalition Against Thrombosis – interdisciplinary
experts panel from VTE; disease awareness campaign and
patients, payer education
3. Xarelto internal communication
a/ e-bulletins for GM Business Unit
4. Xarelto PR activities
a/ press conferences in cooperation with external PR agency
b/ VTE awareness press inserts at ley press
5. Cooperation with Global Marketing Team
a/ regular feedback on Global Marketing projects
b/ workshop leader during European Brand Team meetings
c/ booths during international congresses
d/ Poland as a best practice private market Xarelto launch
6. internal Bayer Strategic Projects
a/ Launch Excellence Handbook (cross functional team to
develop and implement guidelines for successful launch of new
Bayer molecules) - project leader
b/ e-aproval for marketing materials –project leader
7. Sales force training
a/ preparing the content
b/ training
c/ cooperation with internal and external trainers
8. Direct sales force support
a/ double calls
b/ presentations for major customers (over 60 at year 2012)
9. Projects
Achievements
- (2016) Regional Xarelto Core Team Member – close co-
operation with Regional Marketing ortganization
- (2015 )Educational project for ER HCPs ranked 1st
at Bayer
Global Investor Conference (2015)
- (2013) Bayer Marketing and Sales Innovation 2013
competition finalist
- (2014) successful launch of Xarelto reimbursement packages –
200% sales over budget
- Poland ranked at 5th
place worldwide with Xarelto sales
- Close cooperation with OL’s Expert panel to prepare local
Polish Expert opinion about management of patients treated
with new oral anticoagulants (launched January 2012)
- Successful Polish Market Access and Advocacy plan as a
Best Practice included into Global Advocacy Toolkit (2011)
- (2014) Bayer Sharing Best Practice Award for VTE risk
calculator
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3. April 2009 – January
2010
Bayer Polska Sp. z o.o. –
Business Manager
1. Managing Xarelto marketing and sales team
2. Xarelto launch team leader - local strategy/ tactics of Xarelto
promotion for current and new indications
3. Xarelto internal communication
4. Xarelto PR activities
5. Cooperation with Global Marketing Team
6. Participation at internal Bayer strategic Projects
7. Sales force training
Achievements
- Secure Xarelto presence at National Orthopaedic Surgery
Guidelines and VTE Polish Consensus
- Xarelto market leader of new oral anticoagulation market
February 2008– March
2009
Bayer Polska Sp. z o.o. –
Brand Manager
1. Rivaroxaban (Xarelto) – new product at Bayer portfolio. Pre-
launch and launch strategy and tactics (marketing, sales force,
reimbursement)
2. Managing marketing team Xarelto
3. Cooperation with Xarelto Global Marketing
Achievements
Xarelto leader of new oral antithrombotic drugs year 2009 (IMS
Poland) – 56% market share units; 71% market share value
October 2007 –
February 2008
Lilly Polska Sp. z o.o. –
Brand Manager Professional New Products
Strategy and launch for new products at Lilly pipeline
Achievements
- finalist of the Pharma times marketer of the year competition
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4. Jun. 2002 – April 2007 GlaxoSmithKline Pharmaceuticals – Product Manager/Senior
Product Manager
Year 2002
- Lacipil – yearly sales on level 4,8 mln PLN, Lacipil market share
value 2,6%;
Year 2003
- Lacipil – yearly sales 9,2 mln PLN, market share value 4,8%;
Rank 6 position on Calcium Channel Blockers (CCB) market in
Poland
Year 2004
- Lacipil – yearly sales 10,8 mln PLN, market share value 5,8%;
Rank 5th position on (CCB) market in Poland,
- Lacipil repositioning and new promotional campaign – patients
compliance to treatment can be improved thanks to Lacipil usage.
- new product in my portfolio Kalipoz prolongatum, new
promotional communication, stop of declining market share
- new Kalipoz promotional campaign launched in September.
Stop of declined market share. Yearly sales on level 18 mln PLN.
Year 2005
- Reinforce of current products portfolio - Lacipil year 2005 sales
13,5 mln PLN, 3rd
position market with market share value 7,1%;
Kalipoz sales 18,5 mln PLN
- line extension for Kalipoz – Kalipoz60
- launch of new promotion campaign for Kalipoz based on
customer insight
- Lacipil repositioning and new promotion campaign - Lacipil
improve patients compliance to treatment
- launch of education program for Lacipil targeted GP doctors
based on my own idea – “How to improve cooperation between
patient/doctors and patients compliance during hypertensive
treatment?”
- Leading a PAK (Consultation Panel) with sales force
Year 2006
- January 2006 – full responsibility of new products
Fraxiparine/Fraxodi. Yearly sales 150 mln PLN.
- Launch of Education Programm for GPs/Internists – Szkoła
Opieki Przeciwzakrzepowej. Program was nominated to
European Marketing Excellence Award.
- Cooperation with European Marketing Centre of Excellence
- Coaching Junior Product Manager
- Lacipil sales – 16 mln PLN, market share value 7,8%.
- Kalipoz sales – 18,5 mln PLN.
- Leading a Thrombosis PAK (Consultation Panel) with sales
force
Jul. 2000 – Jun. 2002 SmithKline Beecham Polska Sp. z o.o. – product manager
- full responsibility for Relifex strategy and tactics implementation
- Relifex market share value: 2001 – 8,7%
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5. - October 2001 – new product Lacipil, re-launch in Poland
- positioning based on ELSA Trial results – slowing down
progression of atherosclerosis
- Lacipil market share value: MAT/11/2001 – 2,1%,
MAT/11/2002 – 2,5%
Apr. 1999 – Jun. 2000 SmithKline Beecham Polska Sp. z o.o. – junior product
manager
- close co-operation with Group Product Manager with strategy
and tactics for Relifex,
- maintain Relifex leader position on market in Poland despite of
launch of new selective COX-2 inhibitors Vioxx and Celebrex
- market share value: 1999 – 15,1%; 2000 – 11,5%
Apr. 1997 – Mar. 1999 SmithKline Beecham Polska Sp. z o.o. – medical
representative in Lublin
- promotion of three products portfolio: Augmentin, Relifex,
Engerix
Apr. 1996 – Mar. 1997 Dossche Polska Sp. z o.o. – consultant and veterinary doctor
- responsible for sales and medical support for sales
representatives
- trainings for sales representatives
LANGUAGES
English LCCI Level III
COURSES TAKEN
June 1997 Techniques of Negotiations in Business – Kontrakt s.c.
July 1997 Professional Selling Skills – Learning International
February 1998 Technique of Professional Presentation - Learning International
July 1998 Professional Selling Skills Specific Applications –Learning
International
November 1999 Public Relations – Institute for International Research
February 2000 Finance Course – Institute for International Research
May 2003 Senior Product Management Programme - MCI International
July 2003 Building Great Brands - Henley Management College
December 2003 Market Research and Customer Insight – The Charted Institute of
Marketing
March 2005 Delivering Great Brands - Henley Management College
March, May 2005 Lider Program – self development workshop
June 2006 Building Great Brands – Henley Management College
November 2006 Market Building - Henley Management College
January 2009
January/June 2009
Assessment Center by BIGRAM
Market Leadership Program – Coaching Center
Year 2009 Personal coaching – Coaching Center
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6. December 2010 Effective Manager – TACK International
OTHERS
Member of Wyższa Szkoła Zarządzania/ Polish Open University MBA Club (member of
AMBA)
Hobby:
Skiing (giant slalom and slalom), rock climbing, kite surfing, mounting cycling, travelling,
fitness, books, music
„Zgodnie z art. 23.1 pkt 1 oraz 27.2 pkt 1 ustawy z dnia 29.08.1997 roku o ochronie danych osobowych (Dz.U. z 2002 r. nr 101 poz.
926 ze późn. zm.) wyrażam zgodę na przetwarzanie danych osobowych zawartych w mojej ofercie pracy przez firmę Naj
International Sp. z o.o., dla potrzeb niezbędnych do realizacji procesu rekrutacji oraz ich udostępnianie podmiotom przystępującym
do projektu rekrutacyjnego do którego aplikuję."
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7. December 2010 Effective Manager – TACK International
OTHERS
Member of Wyższa Szkoła Zarządzania/ Polish Open University MBA Club (member of
AMBA)
Hobby:
Skiing (giant slalom and slalom), rock climbing, kite surfing, mounting cycling, travelling,
fitness, books, music
„Zgodnie z art. 23.1 pkt 1 oraz 27.2 pkt 1 ustawy z dnia 29.08.1997 roku o ochronie danych osobowych (Dz.U. z 2002 r. nr 101 poz.
926 ze późn. zm.) wyrażam zgodę na przetwarzanie danych osobowych zawartych w mojej ofercie pracy przez firmę Naj
International Sp. z o.o., dla potrzeb niezbędnych do realizacji procesu rekrutacji oraz ich udostępnianie podmiotom przystępującym
do projektu rekrutacyjnego do którego aplikuję."
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