1. CV
Chen, Anne(Shih-Han)
Address: 11F-1., 22 Lane, 4 Sec., Chengtai Rd., Wugu Distric., New Taipei City.
Mobile phone: 0975050370
E-mail: s.h.chen7763@gmail.com
Brief: A self-motivated person, adopting marketing/sales and management knowledges to work and willing to
take challenges, possess a sense of responsibility and capacity to work hard under pressure. I am able to
relate to a wide range of people, as proven by my varied work experiences. By conducting projects, setting
goals and schedules with peers and colleagues I have demonstrated myself skills of organizing and
negotiating.
Application: Marketing sales/ Sales Marketing/ Marketing department
Experience Sales Marketing/Sales Now-. Oct. 2014
 Sales experiences
 Responsible for selling LED lighting luminaries (lamp, bulb, tube)
 Responsible for selling LEDs via local vendors to Samsung Electronics co.
 Developing new customers.
 Maintaining customer relationships
 Negotiating internally and externally (prices, MP schedule, and budget control and biz mode)
 Marketing experiences
 Conducting corpus for market research—Collecting and analyzing competitors’ products and
specification.
 Customer-oriented marketing-B2B market reports
Company Marketing Project—BR Pharmaceutical Company Feb. 2014
 During Master study I have worked with classmates as a team to conduct a comprehensive research
to assist BR company to reach its objectives: expand international market in Norway. We have
collected primary (in-depth interview with local people, focus group as well) and secondary
(collected reports from academic resources and came out an insight for BR company) research. We
summarized the results and came up with ideas of STP strategy for BR Company and gave practical
recommendations for BR following the 4Ps strategy.
Team Essay: A study into Leeds consumer behaviour—Café Nero Case Study Dec. 2013
 During my postgraduate study I worked with cross-cultural team members and we conducted a
comprehensive analysis on consumer behavior in local area. We used academic and practical skills
in doing the marketing research project with both qualitative and quantitative analysis. The final
report gained the highest mark out of 326 of students.
Enrollment Assistant in Hess international English School Feb. 2012-Sep. 2012
 Responsible for enrollment
 Managed school activities (e.g. class performance day, students English competition)
 Communicated and Negotiated teaching affairs with NSTs(Native Speaking Teacher)
 Built strong relationship with parents and monitored students’ learning development
 Designed extracurricular activities (e.g. summer camp)
Research Assistant in Academia Sinica July 2010-Nov. 2011
 Project Planning: “TWNAESOP- TaiWaN Asian English Speech cOrpus Project, ISBN: NSC-97-2221-E-001-
017-MY3)
 Collected, recorded speech data
 Analyzed speech data
 Wrote Project report
 Presented in AESOP Conference
 Arranged meetings with researchers
 Arranged visiting schedule with visiting scholars
Education MSc in International Marketing and Management, Business school, University of Leeds 2013-14

2. 2
Key on Principle Modules:
 Marketing Research
 Marketing Strategy
 Consumer Behaviour across culture
 International Services Marketing
 Distributional Channels and Supply Chains
 Social Media
Master of Science in Linguistics, National Tsing Hua University, Taiwan 2013-14
Key on Principle Modules:
 Phonetics and Phonology
 Research Methods
Bachelor of Arts in Foreign Languages and Literature, National Chi Nan University, 2006-10
Taiwan

3. 3
Social Skills and
competence
Intercultural Skills
 I am able to adapt different cultures quickly in my recent international travel. In 2009, I travelled to
Japan and met several Japanese Friends. I worked in Hess and made friends with Native Speaker
Teachers from American, United Kingdom, Australia and Brazil. This August 2012, I went to London and
met lots of friends from all over the world during Olympic games. We still contacting with each other.
Team Work
 In Hess, I learned how to cooperate and negotiate with foreign teachers. While in Academia Sinica, I
learned how to follow PI’s instruction and helped her to complete a research.
Communication Skills
 I have many experiences in working with different people in school or in job, therefore, I have gained
the arts of communicating with people in order to build a strong relationship and trust among others
which can further leads to project flow smoothly and successfully.
Social Skills and
competence
Sense of Organization and Analysing
 Through the abundance of reading the sources and papers, I can reorganize and analyse the
sources in social, economical and cultural viewpoints;
Problem Solving
 Through the abundance of administrative affairs, I can deliberate the situation and find out the
solving method;
Independent Working
 Being the research assistant who responsible for a project solely makes me work wisely. At the
beginning of the job, I am used to outlining the problem and the solving ways. Through this thinking
process, I can always figure out the best strategy and finish my job efficiently.
Key
Achievements
Leeds Business School
 Best Group Presentation Awards
Academia Sinica
 Conducted an overall TWNAESOP project, invited guest of AESOP conference;
Hess International English School
 Best Chinese Teacher of the month
Skills Language Proficiency:
 Mandarin Chinese—Native
 Taiwanese—Native
 English—Proficient
 German—Basic level
 Japanese—Basic level
I.T Skills
 Microsoft Office, excel, SPSS, PowerPoint (e.g. statistical graphics, spreadsheet, database, business
graphics)
 Photoshop, Illustrator
Interests and
Activities
Interests:
 Linguistic area: Constructing an on-line corpus which collects Austronesian language
 Teaching area: Gained a certificate in Teaching Chinese as a Second Language
 Travel
Activities
 Member of Photograph club