To hybrid or not to hybrid

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A slide deck following up my session at PCMA 2011 Convening Leaders Live Learning Lounge

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  • Welcome My Background Industry 31 yrs. PCMA Member since 1993 Social Media since 2006 (SL) Twitter,LinkedIn and Facebook one year.
  • For purposes of this conversation I would like to take a moment and explain to you the Definition of a Hybrid Event.
  • To hybrid or not to hybrid

    1. 1. To Hybrid or Not Hybrid, That is the Question!
    2. 2. <ul><li>Michael McCurry, CMP </li></ul><ul><ul><li>Strategic Account Manager , Experient </li></ul></ul><ul><ul><li>2011 PCMA Chairman , Social Media Advisory Board </li></ul></ul><ul><ul><li>2010 GMC PCMA Immediate Past President </li></ul></ul>
    3. 3. My Personal Side <ul><li>Father of Two Awesome Children </li></ul><ul><li>Singer/Songwriter/Musician </li></ul><ul><li>Writer/Blogger </li></ul><ul><li>Harley Rider </li></ul><ul><li>Professional Sports Fan </li></ul><ul><li>Foodie – Love to Cook </li></ul><ul><li>The Movies! </li></ul>
    4. 4. Today’s Agenda <ul><li>What is a Hybrid Event? </li></ul><ul><li>Storytelling – A Hybrid Event Case Study </li></ul><ul><li>Should Your Event be Hybrid -- The Litmus Test </li></ul>
    5. 5. Definition of Hybrid Event: Online (remote) and face2face event attendees and presenters connecting with one another utilizing one or more technology components.
    6. 6. A Hybrid Event Case Study Greater Midwest Chapter, PCMA 2009 September Educational Event
    7. 7. 2009 GMC Chapter Strategic Focus <ul><li>Sustain or Increase Professional Planner Attendance at Events </li></ul><ul><li>Events Access increased across entire six-state chapter region </li></ul><ul><li>Create opportunities to attract new members </li></ul><ul><li>Establish GMC as technology and education innovation leader </li></ul>
    8. 8. The Solution: A Hybrid Event <ul><li>Live Streaming Webcast of entire event </li></ul><ul><li>Back Channel Twitter Stream allowing interaction before, during and after the event. </li></ul><ul><li>Twitter moderator to field questions for Presenter </li></ul><ul><li>Pods created in Five states for group remote viewing. </li></ul>
    9. 9. Nearly Doubled Audience Size from 220 to 400+
    10. 10. Now that’s what I call ROI! <ul><li>Perception : </li></ul><ul><li>Members </li></ul><ul><li>100 % Added value to my membership </li></ul><ul><li>100 % Would like to do it again </li></ul><ul><li>Non-Members </li></ul><ul><li>78 % I’m now more inclined to attend a PCMA event or join the association </li></ul>
    11. 11. Now that’s what I call ROI! <ul><li>Satisfaction : </li></ul><ul><li>“ Did this event help you connect to PCMA members?” (Scale of 1-5) </li></ul><ul><li>36 % Come to think of it, I guess so (Level 4) </li></ul><ul><li>64 % Yes! Thanks for increased networking opportunity (Level 5) </li></ul><ul><li>= 100% SATISFIED!! </li></ul>
    12. 12. Litmus Test: To Hybrid or Not Hybrid? <ul><li>Are there attendees that may not attend your event due to their own financial, geographic or scheduling constraints? </li></ul><ul><li>Will Hybrid components extend the reach of your event to potential customers not available through other marketing channels? </li></ul><ul><li>Would your organization benefit from greater customer loyalty, by offering them alternative conference access options aligned with their current needs? </li></ul>
    13. 13. Everyone Wins With Hybrid Events <ul><li>Increased Event Attendance </li></ul><ul><li>Enhanced Member Value </li></ul><ul><li>Enhanced Market Exposure </li></ul><ul><li>Business Growth for All </li></ul>
    14. 14. Please Connect With Me Michael McCurry - @MichaelMcCurry (Twitter) Blog: http://www.michaelmccurry.net/ Email: [email_address]
    15. 15. THANK YOU!

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