Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
Before jumping on the Facebook/Twitter/ social media bandwagon, it’s important that organizations assess the alignment of their business objectives relative to their online presence and reach.
PMG Media Group can setup a one-on-one consultation with of our managers familiar with your industry to conduct a needs analysis and market research. PMG targets, friend, follow, and engage with people from your target market (free organic traffic) + invite your existing customers to all of your social media pages.
The Intersection of Predictive and Account-Based MarketingPerkuto
This document discusses account-based marketing and how predictive analytics can be used for audience selection. It provides an overview of components of an ABM plan including target account lists, data preparation, personalized messaging, defining marketing plays, and measuring success. Various marketing activities across the buyer journey are outlined, and it is noted that ABM cuts across the entire funnel. The importance of proper account selection is emphasized to avoid expensive campaigns.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
Optimizing Your Holiday Emails: Last Minute Tips for Black Friday and Cyber M...Tinuiti
In this webinar, we partnered with email marketing and design experts Zembula to discuss how you can optimize your email marketing in sends leading up to and during the holiday season and see great results.
Scaling Your Amazon 3P Business to be Acquisition-Ready: The Top Signals Buye...Tinuiti
n this webinar, we team up with acquisition experts, Thrasio, to help you best position your Amazon business for acquisition.
We’ll discuss the metrics and thresholds that are most attractive to potential buyers and the state of the market - for buyers and sellers - after the changes of the last year, and the levers you can pull to ensure your success.
In this webinar, our experts discuss the next frontier of paid search strategy, which involves leveraging machine learning automation to optimize your campaigns, no matter if they are new activations, or restructuring campaigns based on historic performance.
Before jumping on the Facebook/Twitter/ social media bandwagon, it’s important that organizations assess the alignment of their business objectives relative to their online presence and reach.
PMG Media Group can setup a one-on-one consultation with of our managers familiar with your industry to conduct a needs analysis and market research. PMG targets, friend, follow, and engage with people from your target market (free organic traffic) + invite your existing customers to all of your social media pages.
The Intersection of Predictive and Account-Based MarketingPerkuto
This document discusses account-based marketing and how predictive analytics can be used for audience selection. It provides an overview of components of an ABM plan including target account lists, data preparation, personalized messaging, defining marketing plays, and measuring success. Various marketing activities across the buyer journey are outlined, and it is noted that ABM cuts across the entire funnel. The importance of proper account selection is emphasized to avoid expensive campaigns.
Lifecycle Marketing in a First-Party World: Enhancing Customer Personalizati...Tinuiti
Driving conversions through personalized marketing has become much more difficult in our new era of privacy. The solution? Building a first-party data structure to create customer profiles through their entire lifecycle.
In this webinar, we partner with customer engagement platform Braze to dive into how to create better customer profiles to drive your marketing—and your business.
Leverage Real-Time Purchase Intent to Boost Sales & Customer GrowthTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
If there’s any theme that sets the direction for Google’s platform in 2020, it’s the continued development of automation, AI, and machine learning tools. Hear experts from Tinuiti, Justuno, Dialogtech and top brand Envelopes.com to discover what we tested, learned, and optimized for what Google has to offer and where we saw the greatest performance impact in 2020. We’ll unpack how a cross channel strategy has proven to close the funnel between discovery and retention
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
The document provides an overview and instructions for using a marketing playbook created by Engineers Australia. It explains that the playbook aims to promote consistency, coordination, and collaboration across marketing campaigns. It provides guidance on developing effective campaigns, executing them using various channels, reviewing results, and sharing successes. The playbook also includes templates for campaign planning and resources for things like graphic design standards and requesting marketing support.
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing97th Floor
The document discusses strategies for B2B digital marketing on social media. It recommends starting with useful, altruistic content and repurposing top-performing content across different platforms. Interactive marketing apps and getting social profiles consistent with Open Graph standards can help drive engagement. Repurposing content as blog posts, slides, videos and more extracts more value from efforts. Promotion on social requires consistency and leveraging features like autoplay videos on Facebook.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
The document provides an expert report on using Amazon data for last-minute holiday optimizations. It discusses the 2021 holiday shopping landscape including inflation, logistics issues, and manufacturing woes. It analyzes Amazon data on how the shopping season may unfold, noting demand may outstrip capacity again and shoppers are nervous after 2020 delays. The document then provides recommendations in four key areas - inventory, SEO, advertising, and promotions - for last-minute optimizations, including increasing inventory, optimizing listings, running promotions, and taking a phased advertising approach.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
How to Leverage the Latest Data Trends in Amazon AdvertisingTinuiti
In this session, our research and advertising experts will teach what’s new on Amazon, what we’re predicting for this year, and how you can succeed on the marketplace.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
How to Leverage Social Media to Hit Your Holiday GoalsTinuiti
This document provides tips on leveraging social media to hit holiday goals. It discusses 2021 holiday trends like shopping starting earlier and leaning more on mobile. It highlights challenges from iOS 14.5 like decreasing retargeting audiences. The document recommends focusing spend on awareness, consideration, and conversion objectives across platforms like Facebook, Pinterest, Snapchat, TikTok, and Instagram. It provides strategies for each platform and building a holiday strategy from October through January. The key is aligning budget and messaging to past successes while adjusting for peak and post-holiday periods.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
The document provides 10 tactics for keyword research for pay-per-click (PPC) campaigns:
1. Use Google Trends to find related search terms and check for geographical variations
2. Analyze site search queries in Google Analytics to find new keyword opportunities
3. Generate keywords from product feeds used for Shopping campaigns
4. Find related search terms from Google's autocomplete suggestions
5. Identify competitors' keywords using tools like Keyword Planner and SEMRush
6. Use Promoted Pins on Pinterest to discover related search themes
7. Mine question keywords from Q&A sites using the FAQ Fox tool
8. Analyze search queries from Dynamic Search Ad campaigns
9. Answer
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
How to plan your ideal Digital Marketing strategy?raghbatdm
There Are A Few Key Tricks To Executing The Perfect Digital Marketing Strategy in 2019. Checkout Our Latest Blog & Find Out How Can You Plan Your Ideal Digital Marketing Strategy For 2019
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
The document provides an overview and instructions for using a marketing playbook created by Engineers Australia. It explains that the playbook aims to promote consistency, coordination, and collaboration across marketing campaigns. It provides guidance on developing effective campaigns, executing them using various channels, reviewing results, and sharing successes. The playbook also includes templates for campaign planning and resources for things like graphic design standards and requesting marketing support.
Aim First, Shoot Second: Mastering the complexity of B2B digital marketing97th Floor
The document discusses strategies for B2B digital marketing on social media. It recommends starting with useful, altruistic content and repurposing top-performing content across different platforms. Interactive marketing apps and getting social profiles consistent with Open Graph standards can help drive engagement. Repurposing content as blog posts, slides, videos and more extracts more value from efforts. Promotion on social requires consistency and leveraging features like autoplay videos on Facebook.
Optimizing your paid and local search tactics helps reach customers —no matter where they are shopping. In this session, we partner with conversion experts Invoca to discuss how to build a winning paid and local search strategy for Q4.
What’s Next in Walmart’s Omnichannel Evolution Tinuiti
As the second-largest marketplace behind Amazon, Walmart is now massively disrupting the Retail Media landscape. This presents a huge opportunity for you to take your brand to the next level. In this session, we’ll take a deep dive into setup and advertising on Walmart.
Maximize Your Influencer Strategy: The Ever-Reliable Social Marketing ToolTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Expert Report: Using Amazon Data for Last-Minute Holiday OptimizationsTinuiti
The document provides an expert report on using Amazon data for last-minute holiday optimizations. It discusses the 2021 holiday shopping landscape including inflation, logistics issues, and manufacturing woes. It analyzes Amazon data on how the shopping season may unfold, noting demand may outstrip capacity again and shoppers are nervous after 2020 delays. The document then provides recommendations in four key areas - inventory, SEO, advertising, and promotions - for last-minute optimizations, including increasing inventory, optimizing listings, running promotions, and taking a phased advertising approach.
Thinking beyond last click: Measurement and Strategy in a Cross Channel Envir...Tinuiti
Diversifying your social platform strategy has always been important to building brand recognition, but it matters more than ever in our new age of privacy. A future proofed approach requires building a full-funnel social strategy that spans platforms. In this series, our experts discuss not only how to build a cross-channel, full-funnel strategy, but how to incorporate next-level measurement, creative that delights your customers and grabs their attention for a to create a first-rate customer experience with your brand.
How to Leverage the Latest Data Trends in Amazon AdvertisingTinuiti
In this session, our research and advertising experts will teach what’s new on Amazon, what we’re predicting for this year, and how you can succeed on the marketplace.
The presentation will pave the way to offering some detailed insights into content personalization across channels and how a marketing strategy should be digressed by interrogating your present-day data and algorithmic changes. It also throws light into the importance of building real-life and data-driven personas specific to your target groups along with present-day dynamic content personalization waves that amplify both sales and marketing. It ends with covering a significant aspect of the upcoming disruptions in the customer engagement arena and how these changes will redefine the marketing strata for the coming decade.
Tight Budget? How to Get the Most from your Media Planning DollarsTinuiti
Managing your spend across segments can be overwhelming when you are working with a limited budget. In this session, our Growth Media expert will talk about how to maximize your impact across search and shopping, social, and email.
How to Triple your Growth with External Marketing InvestmentTinuiti
Growing your business should also mean growing your investment. In this session, we partner with Clearco, the world’s largest ecommerce investor, to talk about how founders can maximize any type of investment by leveraging their internal data and success stories.
How to Leverage Social Media to Hit Your Holiday GoalsTinuiti
This document provides tips on leveraging social media to hit holiday goals. It discusses 2021 holiday trends like shopping starting earlier and leaning more on mobile. It highlights challenges from iOS 14.5 like decreasing retargeting audiences. The document recommends focusing spend on awareness, consideration, and conversion objectives across platforms like Facebook, Pinterest, Snapchat, TikTok, and Instagram. It provides strategies for each platform and building a holiday strategy from October through January. The key is aligning budget and messaging to past successes while adjusting for peak and post-holiday periods.
Is content still king in 2020? Yes, content is alive and well, helping define your brand, build relevance and influence users towards conversion. Learn how to leverage content to draw disparate audiences into the funnel, make them stickier and improve life-time value. Helena will demonstrate what some of SEA’s biggest brands have done to drive growth through content and native amplification, and how you can apply these methods to your own brand.
The document provides 10 tactics for keyword research for pay-per-click (PPC) campaigns:
1. Use Google Trends to find related search terms and check for geographical variations
2. Analyze site search queries in Google Analytics to find new keyword opportunities
3. Generate keywords from product feeds used for Shopping campaigns
4. Find related search terms from Google's autocomplete suggestions
5. Identify competitors' keywords using tools like Keyword Planner and SEMRush
6. Use Promoted Pins on Pinterest to discover related search themes
7. Mine question keywords from Q&A sites using the FAQ Fox tool
8. Analyze search queries from Dynamic Search Ad campaigns
9. Answer
Dennis yu social amplification engine_guide_v5.1_2016_1210Vasil Azarov
This document provides guidance on using a Social Amplification Engine to increase digital marketing yield. It discusses setting up various digital marketing tools like Facebook Ads, Google Analytics, and Google Tag Manager to track engagement and drive conversions. The goal is to amplify existing marketing efforts by following proven processes to grow audiences, boost engagement, and meet conversion goals across multiple channels. It emphasizes testing strategies to optimize efforts.
The Most Epic Digital Marketing Strategy for 2017Cult LDN
With a focus on making 2017 the 'year it got personal', Camilla, Account Director presented at Digital Pond and took a dive into The Rise of Live, ChatBots and how to imbed human insight into the perfect digital strategy.
Key takeaways were:
Successful strategies must be embedded in human insight
2017 will be about personalising the shopping experience
Working with influencers allows you to share a unique brand story
Utilising digital technology helps to create immersive brand experiences
Platforms are increasingly launching feed-driven shoppable products to blend social media and ecommerce—and feed-driven spend is accelerating accordingly. In this session, we dive into the numerous areas that impact shoppable media—search, social strategy, display strategy, and creative assets— and how to tie them all together into a powerful feed for converting customers.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
With the twitch of the internet and explosion of social media, B2B marketing and lead generation has changed intensely in the last few years.
In this case study, we’ve defined what has changed in the recent years and additionally, a few B2B marketing strategies to increase lead generation.
How to plan your ideal Digital Marketing strategy?raghbatdm
There Are A Few Key Tricks To Executing The Perfect Digital Marketing Strategy in 2019. Checkout Our Latest Blog & Find Out How Can You Plan Your Ideal Digital Marketing Strategy For 2019
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
The document discusses the importance of online marketing for businesses. It notes that 97% of consumers now use online searches to research products and services, and that social media platforms like Facebook and Twitter have over 700 million combined members seeking recommendations. The document recommends that businesses get found online through search engines and directories, engage with customers on social media, and follow up with potential customers over time through email and mobile marketing.
What are the key digital marketing strategies for 2021 that your business needs to consider to engage and retain current customers and generate more traffic, revenue, and revenue? We have identified eight areas where savvy managers should invest their time and resources next year. If you don't know where to start, start here - because these industry trends can prove to be the best for your marketing business.
The document provides a guide to developing a successful digital marketing strategy. It outlines 5 key stages: 1) Research the battlefield by understanding your target audience and competitors, 2) Set goals by defining objectives and key performance indicators, 3) Plan the attack by differentiating your brand and deciding how to communicate to customers, 4) Gather your weapons by integrating your brand across marketing channels and platforms, 5) Review gains and losses by analyzing performance against objectives. The guide stresses the importance of an adaptive digital strategy to stay ahead in a shifting landscape.
Your 2015 Digital Marketing Essential Planning GuideTiffani Allen
Q4 is one of the most hectic, anxiety-ridden times of the year for the marketing department. Not only are we dealing with wrapping up our initiatives from 2014, including getting rid of our ‘use it or lose it’ budgets, but we’re simultaneously trying to plan for an even better 2015. It’s hard to keep all of that information straight!
Because we hear these concerns from clients and friends frequently, we’ve decided to pull together this guide to examine the top 25 must-haves for your 2015 digital marketing strategy. No matter what you do next year, you’re going to want to consider each of the following components to create a holistic and complete digital strategy. With that in mind — here is Your Essential 2015 Digital Marketing Planning Guide!
Converting Online Marketing In Local Profits A Report To Grow Your Biz In Th...Olivier LECA
Discover in this short presentation How local businesses as well as national can leverage social media at small costs to generate REAL Profits & Savings in this current Economy
Launching Your Social Media Marketing Plan For Sustainable BrandsActionplanr
This document provides an outline for creating a social media marketing plan for sustainable brands. It begins by stating that social media is one piece of an overall marketing strategy and does not replace fundamental marketing practices. It then discusses questions around understanding your target audience and unique value proposition. The document outlines key local search statistics and location-based tools like Google Places and Yelp. It concludes by proposing a 5 step strategic social media marketing action plan of envisioning goals, planning, taking action, tracking results, and adapting the plan based on what is measured.
Digital marketing is the component of marketing that uses digital technology based on online environments such as desktop computers, mobile phones and other digital platforms and media to promote products and services
Why Digital Marketing Is As Important As Traditional MarketingSoap Media Inc.
If you are looking for an Ottawa digital marketing company, make sure that they look promising on all these factors. Here’s what to expect from a digital marketing company.
This document provides an ebook on digital marketing strategies for small businesses. It discusses building a customer avatar to truly understand target audiences. The ebook then outlines a six-step strategy to increase sales through digital marketing: 1) Build a customer avatar, 2) Grow awareness and visibility, 3) Drive website traffic, 4) Convert traffic, 5) Increase conversion rates, and 6) Increase sales. It emphasizes that understanding customers is key to developing effective ads and a successful strategy.
This document provides an ebook on digital marketing strategies for small businesses. It introduces the publisher, Lyfe Marketing, an agency that helps small businesses with digital marketing. The ebook then outlines a step-by-step digital marketing strategy to triple sales, including building a customer avatar, growing awareness and visibility, driving website traffic, converting traffic, increasing conversion rates, and increasing sales. It emphasizes the importance of truly understanding customers to develop a relevant strategy.
The document provides guidance for optimizing mobile strategies for the holiday season. It discusses how Google is moving to a mobile-first index, emphasizing the need to focus on mobile site speed, content, and structured data. It also recommends integrating blogs with Accelerated Mobile Pages. Additionally, it suggests optimizing the mobile user experience through long dwell times and minimizing intrusive interstitials. Finally, it presents email design best practices and trends for the holidays, including an increased emphasis on self-gifting and earlier promotional periods.
This document provides 10 steps to ensure a successful marketing automation program. It begins by explaining that while marketing automation seemed like a good solution, it is not delivering the expected leads, productivity, or conversion rates. It then outlines 10 actionable suggestions to make marketing automation effective, including knowing your buyers, using quality content, aligning sales and marketing, using data to guide decisions, and continuously improving through measurement. The overall message is that carefully following these steps can help optimize a marketing automation platform.
Creating an effective digital marketing campaign requires limited resources. The key steps are to design an effective website, use each social media platform strategically for goals like branding or lead generation, implement email marketing to engage customers, and optimize search engine visibility through SEO or pay-per-click ads. It is also important to establish trust and thought leadership by becoming a knowledgeable source of industry information through forums, social media customer service, and content.
Is your company ready for Christmas? Our free retail guide is full of helpful tips and tricks to make sure that you have your marketing covered from A-Z.
Similar to The ultimate guide to your most successful q4 yet (20)
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
What is Digital Marketing: A Comprehensive GuideV-tech Marketing
Digital technologies have transformed marketing. Traditional methods like print and TV ads are giving way to digital strategies, reshaping how brands connect with consumers online. Welcome to the era of digital marketing, where engagement in the digital realm is key. Let's delve into what digital marketing entails in our interconnected world.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
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4. It’s never too early to start thinking about
your year-end sales push.
Why?
Aside from it being a perfect reason to connect with
customers, the holiday season gives you an opportunity
to flex your digital, social and mobile skills.
Introduction
5. Shopping habits are changing.
Customers are buying earlier across every screen and channel.
Digital is now a major player.
Online shopping has steadily increased over the past five years.
Competition is growing.
Do you know how to rise above the noise?
We do. And in a minute, so will you.
Social pressure rules!
It’s changing everything, but we have a plan.
Because the truth is:
Source: Google Trends
6. Here are some helpful tips to get
ahead of your year-end competition
and drive home sales and success.
8. Before you dive in, review what worked and what didn’t from your 2014
holiday season:
Overall: How did your creative and messaging perform? What calls-to-action worked?
Paid Search: Best keywords, landers, calls-to-actions and bidding strategies.
Also consider if you saw any quality score issues
Email: Review subscribes/unsubscribes, open rates, clicks, clicks-to-conversions.
Which email had the highest engagement?
Display: How did your creative and offers perform?
Social: Top performing content, offers and targeting
First things first.
8
9. Talk to your agency partners and
get the ball rolling.
Plan out holiday schedules for offers/promotions,
landing pages, seasonal ad copy and creative
updates. Don’t forget to strategize bidding
budgets for SEM.
Start right now.
9
10. Your customer base expects
consistency in your messaging
and appeals; they don’t care
about your internal silos.
So give ‘em what they want:
Align email, paid SEM, SEO, social and
display initiatives — and don’t forget offline
efforts like in-store, catalog, direct mail
and broadcast.
Get it together.
10
11. Use your end-of-year campaign as a launching pad
for big spring events/campaign rollouts.
When you start building your brand’s awareness during the holiday season,
you can hit the ground running with your spring campaign at the start of the
year and ramp up quickly
Spring forward.
11
13. Email marketing has become the
primary channel for Black Friday,
driving 27.3% of sales.
Cyber Monday yielded similar results, with email
marketing driving 23.9% of orders, free search
18.8% and paid search 16%.
Think inside the mailbox.
13
14. Use Send Time Optimization to send email to individuals
based on engagement patterns.
You can even send emails to recipients when you know they are reading
their email.
Timing is everything.
14
15. It’s more important than ever.
In 2014 alone, 33% of eCommerce
sales occurred on a mobile device.
On April 21, 2015, mobile SEO became a
Google ranking factor. Make sure your site is
mobile-friendly so you don’t get penalized.
Optimize your site for mobile.
15
17. A whopping 92% of customers deeply value word-of-mouth
recommendation above all forms of advertising, and 89%
say testimonials are most effective in influencing purchase
decisions.
Encourage users to share your content by offering incentives, providing clear
calls-to-action and sharing links within emails and landing pages.
Help customers share the love.
17
18. Your social content should appeal
to users at every point on the path
to purchase.
In fact, 87% of social interactions occur
midway. Fine-tune your strategy and offer
relevant content that educates and engages
your fans throughout the buying cycle. Bottom
line: Give your fans a reason to follow you.
All social media content is not equal.
18
19. You may run into an unhappy customer.
So be ready to respond to complaints and questions
quickly on social media. Add extra staff so you can be
fast and relevant, with fewer machine-driven answers.
Be nimble. Be quick.
19
20. Social media ad spending in the United States will approach
$10 billion in 2015.
In North America, paid social will make up 35% all digital display spending.
Maximize paid social’s granular targeting abilities with personalized, real-time
content to reach and engage all of your audience segments. Tap into
programmatic social advertising for creative personalization at scale.
Pick paid social and display early.
20
22. Remarket wisely.
22
Remarketing should be part of any
robust media plan.
But even if someone abandoned your site on
a particular product page, you shouldn’t stalk
customers across the Internet for weeks at a
time. Think about what else they’d be interested
in, and give them options.
23. Black Friday isn’t just one calendar day anymore.
In fact, the days around it can now outperform it. Cyber Monday online sales
were a whopping 30.5% higher than Black Friday in 2014.
Cyber high-five!
23
24. The key is to get in front of local shoppers.
Work with your agency to create a hyperlocal campaign
with SEO, SEM, display and social media.
Local love.
24
25. Incorporate enhanced site link, callout, call and location
extensions when applicable to make your ads more
attractive and drive holiday sales.
Extensions are now factored into the Quality Score, so they’re crucial to
the overall health of your search campaigns. Pay less. Get more.
Utilize the SERP landscape as much as possible.
25
26. Go beyond Amazon and consider
partnerships such as ShopRunner
(free for shoppers with an AmEx card).
And don’t be afraid to promote them to your customers!
Partner up.
26
27. Optimize or create your Google Shopping campaign
to promote your individual products and offers online.
Don’t overlook beacons, visual search and local inventory ads.
Show your product feed some love!
27
29. Be aware if the season is negatively impacting your
business.
If your SEM campaigns are wasting dollars on non-qualified matches, adjust
your negative matches accordingly. Is your unqualified traffic at an all-time
high? Set display retargeting campaigns to require more than one page view.
Sensitivity and SEM.
29
30. Google’s Demographic Bidding allows
you to bid for age and gender demos that
resonate most with your brand’s products
and/or services.
Use Google Demographic Bidding for search.
30
31. Integrate email and other mailing lists to make the most
of targeting in paid social and display advertising.
Use your current lists to reach customers on Twitter and Facebook —
and create lookalike audiences to attract new ones.
Mix it up.
31
33. These days, it doesn’t take much convincing to keep
shoppers at home, clicking away in their jammies, instead
of battling the lines in-store.
So, remind them – or better yet – give them an incentive to shop online.
Skip the lines! Shop online.
Free shipping (expedited is even better)
Free shipping & returns.
The convenience of reviews and comparison-shopping
Shop our largest selection of [BRAND] products
Stay on the couch, potato.
33
34. Sometimes, shoppers don’t know where to start.
In fact, 57% of holiday shoppers don’t have a specific product or brand in mind
when they begin shopping, so provide your own! Try product reviews and Top
10 shopping lists as ways to put your brand front and center.
Use reviews and Top 10 lists.
34
35. Everyone likes a little mystery.
So, don’t offer up the goods in a subject line.
Give customers a chance to open and read, then
click through. Something inside other than the
offer might pique her interest.
Don’t give away the milk for free.
35
36. Incorporate video on your landing pages
and websites to help sell products via
explanation of features and benefits.
Video is your friend.
36
37. Think about using countdown clocks,
and mention of last shipping days
within copy.
Push urgency messaging to drive sales.
37
38. Make your offers unique and timely.
Send relevant content to your email subscribers based on data you have about
them, the time they are reading your email and even their location when they
are checking their email.
Focus on the moment.
38
40. You don’t want days to pass before you
discover you’re hitting caps.
Don’t be so busy that you don’t check your budgets
and end up leaving sales on the table.
Establish budgets and check daily.
40
41. December 31st is too late to find out if something’s broken!
So, check for broken links, incorrect ad copy, proper tagging, etc. Mark your
calendar for re-audits.
Audit and re-audit holiday campaigns.
41
43. Well, there you have it:
The keys to the success of your business. Remember to track performance
across every single channel.
You’ll find out which tactics were a hit, which need work — and which
you can apply beyond Q4 to raise profits year-round (not to mention lay the
foundation for a smash-hit holiday 2016).
So take these tips and talk to your team or agency about how you can use them
to get your audience's attention and drive sales this year.
If you’re ready to put a particular plan in action and get the kind of creative work,
strategy and media expertise that brings the heat all year round,
contact Rina Cook today at rina.cook@bkv.com!
44. Got a question or need help?
Drop us a line.
Rina Cook
Director of Business Development
404.233.0332
rina.cook@bkv.com