Customer Relationship Management
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Visit my website for more such presentations for free https://www.davismohan.wordpress.com A brief look at 1. what is Customer Relationship Management 2. What are the different types of Customer Relationship Management 3. What are the advantages and disadvantages of CRM
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customer relationship management
This document discusses customer relationship management (CRM). It defines CRM as creating, developing, and enhancing individualized customer relationships to maximize lifetime customer value. CRM originated in the 1970s and aims to establish long-term, one-to-one relationships by understanding customer needs and providing a customer-oriented view. The purpose of CRM is to create value for both the customer and company over time by providing good customer service to retain customers. While CRM faces challenges around data richness and consistency, its benefits include reduced costs, increased customer satisfaction, growth in customer numbers, and long-term profitability.
Customer Relationship Management
CRM involves developing and maintaining long-term, mutually beneficial relationships with strategically important customers. It is based on trust and value and aims to deliver superior customer value over time. Relationships develop through different stages from initial interactions to long-term partnerships. Salespeople play a key role in building and promoting relationships by understanding customer needs and adding value at each stage of development. The goal of CRM is turning prospects into loyal, profitable customers through effective relationship management.
Customer relationship management
The document discusses relationship marketing and customer relationship management (CRM). Relationship marketing involves creating, maintaining, and enhancing strong relationships with customers and stakeholders to provide long-term customer satisfaction and value. CRM is a business strategy that integrates internal and external processes to create and deliver value to targeted customers profitably through high-quality customer data and information technology. There are different levels of customer relationships ranging from basic transactions to partnerships, and an effective CRM program identifies key customers, assigns them relationship managers, develops clear manager roles and customer relationship plans, and appoints an overall manager for supervision.
Customer Relationship Management
This document discusses customer relationship management (CRM). CRM is a strategy and business process for acquiring, managing, and retaining customers to maximize profitability, revenue, and loyalty. The benefits of CRM for marketers include improved sales, profits, reduced costs, and better customer satisfaction and retention. CRM also benefits customers through decreased costs, increased satisfaction, timely deliveries, and personalized services. There are three main types of CRM: operational, analytical, and collaborative. Key components and goals of implementing an effective CRM strategy are also outlined.
Customer relationship management
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
Customer Relationship Management
CRM stands for customer relationship management. It is a comprehensive strategy and process to acquire, retain, and partner with selective customers to create value for both the company and customer. CRM uses tools like software and technologies to automate and improve business processes related to managing customer relationships in areas like sales, marketing, customer service, and support. There are three main types of CRM technologies: operational CRM, which provides support for front office functions; analytical CRM, which analyzes captured customer data; and collaborative CRM, which facilitates interaction and communication between the customer and company channels.
Customer relationship management
Customer relationship management (CRM) is a business strategy that uses technology to organize a company's interactions with current and potential customers. Its goals are to improve customer satisfaction and increase sales. CRM systems allow companies to collect customer data, create customer profiles, and access customer information across all customer touchpoints. This helps companies provide better service, increase loyalty, and gain competitive advantages like more effective marketing and improved response times to customer requests. When choosing a CRM system, companies should evaluate factors like simplicity, relevance to their needs, and cost-effectiveness.
Customer relationship mgmt(final)
CRM involves developing long-term mutually beneficial relationships with customers through open communication and customized products and services. It is based on trust and providing superior value compared to competitors. Customer relationships progress through different stages from basic interactions to long-term partnerships. Global salespeople play a key role in building and promoting customer relationships by understanding customer needs, providing quality service, and enhancing loyalty over time. The goal of CRM is to turn prospects into loyal, long-term partners through ongoing value creation.
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customer relationship management
This document discusses customer relationship management (CRM). It defines CRM as creating, developing, and enhancing individualized customer relationships to maximize lifetime customer value. CRM originated in the 1970s and aims to establish long-term, one-to-one relationships by understanding customer needs and providing a customer-oriented view. The purpose of CRM is to create value for both the customer and company over time by providing good customer service to retain customers. While CRM faces challenges around data richness and consistency, its benefits include reduced costs, increased customer satisfaction, growth in customer numbers, and long-term profitability.
Customer Relationship Management
CRM involves developing and maintaining long-term, mutually beneficial relationships with strategically important customers. It is based on trust and value and aims to deliver superior customer value over time. Relationships develop through different stages from initial interactions to long-term partnerships. Salespeople play a key role in building and promoting relationships by understanding customer needs and adding value at each stage of development. The goal of CRM is turning prospects into loyal, profitable customers through effective relationship management.
Customer relationship management
The document discusses relationship marketing and customer relationship management (CRM). Relationship marketing involves creating, maintaining, and enhancing strong relationships with customers and stakeholders to provide long-term customer satisfaction and value. CRM is a business strategy that integrates internal and external processes to create and deliver value to targeted customers profitably through high-quality customer data and information technology. There are different levels of customer relationships ranging from basic transactions to partnerships, and an effective CRM program identifies key customers, assigns them relationship managers, develops clear manager roles and customer relationship plans, and appoints an overall manager for supervision.
Customer Relationship Management
This document discusses customer relationship management (CRM). CRM is a strategy and business process for acquiring, managing, and retaining customers to maximize profitability, revenue, and loyalty. The benefits of CRM for marketers include improved sales, profits, reduced costs, and better customer satisfaction and retention. CRM also benefits customers through decreased costs, increased satisfaction, timely deliveries, and personalized services. There are three main types of CRM: operational, analytical, and collaborative. Key components and goals of implementing an effective CRM strategy are also outlined.
Customer relationship management
Customer relationship management (CRM) is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.
Customer Relationship Management
CRM stands for customer relationship management. It is a comprehensive strategy and process to acquire, retain, and partner with selective customers to create value for both the company and customer. CRM uses tools like software and technologies to automate and improve business processes related to managing customer relationships in areas like sales, marketing, customer service, and support. There are three main types of CRM technologies: operational CRM, which provides support for front office functions; analytical CRM, which analyzes captured customer data; and collaborative CRM, which facilitates interaction and communication between the customer and company channels.
Customer relationship management
Customer relationship management (CRM) is a business strategy that uses technology to organize a company's interactions with current and potential customers. Its goals are to improve customer satisfaction and increase sales. CRM systems allow companies to collect customer data, create customer profiles, and access customer information across all customer touchpoints. This helps companies provide better service, increase loyalty, and gain competitive advantages like more effective marketing and improved response times to customer requests. When choosing a CRM system, companies should evaluate factors like simplicity, relevance to their needs, and cost-effectiveness.
Customer relationship mgmt(final)
CRM involves developing long-term mutually beneficial relationships with customers through open communication and customized products and services. It is based on trust and providing superior value compared to competitors. Customer relationships progress through different stages from basic interactions to long-term partnerships. Global salespeople play a key role in building and promoting customer relationships by understanding customer needs, providing quality service, and enhancing loyalty over time. The goal of CRM is to turn prospects into loyal, long-term partners through ongoing value creation.
Customer Relationship Management
Customer Relationship Management (CRM) is a comprehensive strategy and process to acquire, retain, and partner with selective customers. It focuses on putting customers at the core of a company's processes and practices through strategic planning, marketing techniques, and relationship building. CRM uses technology to achieve ongoing dialogue with customers across all contact points and provide personalized treatment to valuable customers to increase retention and marketing effectiveness. It involves targeting, understanding, attracting, qualifying, and developing loyal customers over their lifetime with a company.
Customer relationship management
Customer Relationship Management (CRM) is an approach that companies take to manage interactions with current and potential customers. It involves understanding customer needs and preferences at each stage of the customer lifecycle in order to develop long-term and profitable relationships. CRM provides tools for market research, product development, customer segmentation and more to help companies gain a competitive advantage. Effective CRM relies on understanding customer expectations, building partnerships, empowering employees and obtaining customer feedback.
Customer relationship management
CRM refers to Customer Relationship Management. It is a process that addresses all aspects of identifying customers, creating customer knowledge, building customer relationships and shaping their perceptions of the organization and its products. CRM aims to develop and maintain long-term relationships with strategically significant customers through an IT-enabled business strategy that optimizes profitability, revenue and customer satisfaction. Successful CRM requires gathering customer data from various touchpoints and analyzing it to gain insights to improve customer satisfaction and organizational performance.
Customer relationship
This presentation focuses on the relationship marketing best practices. Emphasis is on knowledge and understanding for the following:
1. Customer
2. Customer service
3. Customer relationship management (CRM)
4. Customer lifetime value (CLV)
5. Successful customer relationship strategies
6. Customer relationship model
Customer relationship management
The document provides an overview of customer relationship management (CRM). It discusses how CRM is a comprehensive strategy and process to acquire, retain and partner with selective customers to create value for both the company and customer. CRM leverages technology, strategic planning, marketing techniques and organizational development tools to build internal and external relationships that increase profits and productivity. It also examines the CRM lifecycle and different CRM programs focused on continuity marketing, one-to-one marketing, and partnering/co-marketing.
Customer Relationship
improving the customer relationship is the key to increase the sale and goodwill of the company. the basic terms with included in this is customer loyality, customer retention, customer communication and customer satisfaction.
Customer relationship management unit 1 introduction
The document discusses customer relationship management (CRM). It defines CRM as a business strategy focused on identifying and building loyalty with profitable customers. CRM has evolved from functional approaches like sales automation to more strategic approaches. Relationship marketing aims to create long-term partnerships rather than isolated transactions. CRM provides benefits like increased revenue, customer retention, and knowledge. It requires organizational support and changes business processes to focus on customer needs.
Strategic Customer Relationship Management(SCRM)
To enable an effective CRM, a suitable strategy needs to be developed and implemented.Therefore a company should develop an orientation that would enable it to enjoy the trust of the customers, ensure commitment to relationships and also undertake proper communication.
CRMSession 1 - Introduction to Customer Relationship Management
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The slideshow talk about brand, branding, brand positioning, brand portfolio, brand equity and related concepts. It discusses about how a product is developed into a brand.
Chapter 7. customer relationship management
Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate, and manage customer needs. It involves strategic, process, organizational, and technological changes to better manage a company around customer information. CRM can help companies retain existing customers, attract new customers, improve response times, meet customer requirements, and increase customer satisfaction and revenue while reducing costs. Successful CRM relies on understanding customer expectations, building service partnerships, empowering employees, and implementing total quality management.
Customer relationship management
The document discusses customer relationship management (CRM) and the role of salespeople in developing customer relationships. It provides definitions of CRM as a business strategy focused on maintaining long-term relationships with customers. The summary also describes the stages of CRM relationships, from initial contact to partnership, and functions of CRM like identifying customer needs and providing support. Finally, it outlines the salesperson's role in initiating, developing, and enhancing relationships through activities such as understanding customer needs and illustrating the value of the relationship.
Customer Relationship Management (With examples)
CRM is a competitive strategy and process of acquiring, reacting and partnering with selective customers to create superior value for the company and the customer.
Customer Relationship Management unit 3 crm structures
The document discusses Customer Relationship Management (CRM) and provides information on key aspects of implementing a successful CRM strategy. It defines CRM and outlines its goals of increasing profitability through customer satisfaction and loyalty. The document also discusses CRM essentials, the CRM implementation process, customer acquisition strategies, retention tactics, and developing a CRM roadmap.
CRM - Customer Relationship Management
This document defines customer relationship management (CRM) and explains its importance. CRM refers to how an organization interacts with and manages relationships with its customers. It aims to enhance the customer experience through direct interactions, analysis of customer trends, and forecasting. CRM is important because it is more cost effective for companies to retain existing customers rather than acquire new ones. It allows companies to increase sales, identify customer needs, cross-sell products, and develop more targeted marketing strategies. Building customer value and satisfaction are key aspects of developing customer relationships.
UMN Sesi1 konsep cust relationship management
This document discusses the concepts and basics of customer relationship management (CRM). It defines CRM as referring to methodologies and tools that help businesses manage customer relationships in an organized way, with the main objective being to learn more about customer needs and behaviors to build stronger relationships. CRM is about creating a system to gain insight into customers and their value, and using that information to enhance the customer experience and foster long-term relationships. The document also outlines some of the benefits of a CRM program, such as increased cross-selling and up-selling opportunities, improved service, loyalty and retention, and higher overall profitability.
24.crm – customer relationship management
This document discusses key concepts in customer relationship management (CRM), including the importance of retaining customers, the difference between transactional and relationship marketing, and how technology can enable CRM. It emphasizes that the success of CRM depends on both technology and the personal touch in customer service. The goal of CRM is to turn prospects into advocates by minimizing defection rates and building a base of loyal customers over time. Effective CRM requires understanding what customers value in order to develop strategies to enhance customer relationships and loyalty.
Customer relationship management
CRM involves developing long-term relationships with valuable customers through personalized attention. It maximizes customer lifetime value. A successful CRM implementation requires trained staff, good data use, integration of front and back office systems, and management support. CRM provides benefits like increased sales and profits but also risks like too much information or poor integration. It uses technologies like marketing, sales, service, and e-commerce automation.
Customer relationship management
This document discusses customer relationship management (CRM). It defines CRM as a business strategy to understand, anticipate, and respond to customer needs to grow relationships. There are five types of CRM: analytical, collaborative, operational, geographic, and sales intelligence. The purpose of CRM is to create value for customers and the company. Implementing CRM requires a strategic review and addressing infrastructure, vendors, and future needs. Technology like loyalty cards and CRM software help gather customer data to personalize service. Benefits include reduced costs, increased satisfaction, and long term profitability.
Customer relationship management
Basic information on Customer relationship management which gives and outline of CRM and client relationship strategy on the business
CRM
CRM is a strategy that helps organizations analyze customer information to better understand and serve their customers. It involves maintaining relationships with customers over the long term for mutual benefit. CRM implementation involves people from different customer segments and organizational departments collaborating using various CRM aspects like active, operational, collaboration and analytical CRM. Benefits of CRM include improved customer service, increased revenues, discovering new customers, and better communication; potential failures can occur if not implemented properly with training and support.
Marketing management
Marketing management involves choosing target markets and building relationships with them. Demarketing aims to reduce demand for a good or service to a level a firm can supply. Transaction-based marketing focuses on limited communications during exchanges while relationship marketing develops long-term partnerships for mutual benefit. Customer relationship management leverages technology to integrate stakeholders into all aspects of a business and satisfy customers.
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Customer Relationship Management
Customer Relationship Management (CRM) is a comprehensive strategy and process to acquire, retain, and partner with selective customers. It focuses on putting customers at the core of a company's processes and practices through strategic planning, marketing techniques, and relationship building. CRM uses technology to achieve ongoing dialogue with customers across all contact points and provide personalized treatment to valuable customers to increase retention and marketing effectiveness. It involves targeting, understanding, attracting, qualifying, and developing loyal customers over their lifetime with a company.
Customer relationship management
Customer Relationship Management (CRM) is an approach that companies take to manage interactions with current and potential customers. It involves understanding customer needs and preferences at each stage of the customer lifecycle in order to develop long-term and profitable relationships. CRM provides tools for market research, product development, customer segmentation and more to help companies gain a competitive advantage. Effective CRM relies on understanding customer expectations, building partnerships, empowering employees and obtaining customer feedback.
Customer relationship management
CRM refers to Customer Relationship Management. It is a process that addresses all aspects of identifying customers, creating customer knowledge, building customer relationships and shaping their perceptions of the organization and its products. CRM aims to develop and maintain long-term relationships with strategically significant customers through an IT-enabled business strategy that optimizes profitability, revenue and customer satisfaction. Successful CRM requires gathering customer data from various touchpoints and analyzing it to gain insights to improve customer satisfaction and organizational performance.
Customer relationship
This presentation focuses on the relationship marketing best practices. Emphasis is on knowledge and understanding for the following:
1. Customer
2. Customer service
3. Customer relationship management (CRM)
4. Customer lifetime value (CLV)
5. Successful customer relationship strategies
6. Customer relationship model
Customer relationship management
The document provides an overview of customer relationship management (CRM). It discusses how CRM is a comprehensive strategy and process to acquire, retain and partner with selective customers to create value for both the company and customer. CRM leverages technology, strategic planning, marketing techniques and organizational development tools to build internal and external relationships that increase profits and productivity. It also examines the CRM lifecycle and different CRM programs focused on continuity marketing, one-to-one marketing, and partnering/co-marketing.
Customer Relationship
improving the customer relationship is the key to increase the sale and goodwill of the company. the basic terms with included in this is customer loyality, customer retention, customer communication and customer satisfaction.
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The document discusses customer relationship management (CRM). It defines CRM as a business strategy focused on identifying and building loyalty with profitable customers. CRM has evolved from functional approaches like sales automation to more strategic approaches. Relationship marketing aims to create long-term partnerships rather than isolated transactions. CRM provides benefits like increased revenue, customer retention, and knowledge. It requires organizational support and changes business processes to focus on customer needs.
Strategic Customer Relationship Management(SCRM)
To enable an effective CRM, a suitable strategy needs to be developed and implemented.Therefore a company should develop an orientation that would enable it to enjoy the trust of the customers, ensure commitment to relationships and also undertake proper communication.
CRMSession 1 - Introduction to Customer Relationship Management
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The document discusses customer relationship management (CRM) and its key aspects. It defines CRM as a business strategy and infrastructure that enables companies to increase customer value, loyalty, and retention by tracking and managing customer interactions. The document categorizes CRM into strategic, operational, analytical, and collaborative types and notes operational and analytical CRM focus on direct customer interactions and understanding customers respectively. It also outlines requirements for effective CRM software and discusses how CRM supports marketing, employee relationship management, and partner relationship management goals.BRANDING
The slideshow talk about brand, branding, brand positioning, brand portfolio, brand equity and related concepts. It discusses about how a product is developed into a brand.
Chapter 7. customer relationship management
Customer Relationship Management (CRM) is a business strategy that aims to understand, anticipate, and manage customer needs. It involves strategic, process, organizational, and technological changes to better manage a company around customer information. CRM can help companies retain existing customers, attract new customers, improve response times, meet customer requirements, and increase customer satisfaction and revenue while reducing costs. Successful CRM relies on understanding customer expectations, building service partnerships, empowering employees, and implementing total quality management.
Customer relationship management
The document discusses customer relationship management (CRM) and the role of salespeople in developing customer relationships. It provides definitions of CRM as a business strategy focused on maintaining long-term relationships with customers. The summary also describes the stages of CRM relationships, from initial contact to partnership, and functions of CRM like identifying customer needs and providing support. Finally, it outlines the salesperson's role in initiating, developing, and enhancing relationships through activities such as understanding customer needs and illustrating the value of the relationship.
Customer Relationship Management (With examples)
CRM is a competitive strategy and process of acquiring, reacting and partnering with selective customers to create superior value for the company and the customer.
Customer Relationship Management unit 3 crm structures
The document discusses Customer Relationship Management (CRM) and provides information on key aspects of implementing a successful CRM strategy. It defines CRM and outlines its goals of increasing profitability through customer satisfaction and loyalty. The document also discusses CRM essentials, the CRM implementation process, customer acquisition strategies, retention tactics, and developing a CRM roadmap.
CRM - Customer Relationship Management
This document defines customer relationship management (CRM) and explains its importance. CRM refers to how an organization interacts with and manages relationships with its customers. It aims to enhance the customer experience through direct interactions, analysis of customer trends, and forecasting. CRM is important because it is more cost effective for companies to retain existing customers rather than acquire new ones. It allows companies to increase sales, identify customer needs, cross-sell products, and develop more targeted marketing strategies. Building customer value and satisfaction are key aspects of developing customer relationships.
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This document discusses the concepts and basics of customer relationship management (CRM). It defines CRM as referring to methodologies and tools that help businesses manage customer relationships in an organized way, with the main objective being to learn more about customer needs and behaviors to build stronger relationships. CRM is about creating a system to gain insight into customers and their value, and using that information to enhance the customer experience and foster long-term relationships. The document also outlines some of the benefits of a CRM program, such as increased cross-selling and up-selling opportunities, improved service, loyalty and retention, and higher overall profitability.
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This document discusses key concepts in customer relationship management (CRM), including the importance of retaining customers, the difference between transactional and relationship marketing, and how technology can enable CRM. It emphasizes that the success of CRM depends on both technology and the personal touch in customer service. The goal of CRM is to turn prospects into advocates by minimizing defection rates and building a base of loyal customers over time. Effective CRM requires understanding what customers value in order to develop strategies to enhance customer relationships and loyalty.
Customer relationship management
CRM involves developing long-term relationships with valuable customers through personalized attention. It maximizes customer lifetime value. A successful CRM implementation requires trained staff, good data use, integration of front and back office systems, and management support. CRM provides benefits like increased sales and profits but also risks like too much information or poor integration. It uses technologies like marketing, sales, service, and e-commerce automation.
Customer relationship management
This document discusses customer relationship management (CRM). It defines CRM as a business strategy to understand, anticipate, and respond to customer needs to grow relationships. There are five types of CRM: analytical, collaborative, operational, geographic, and sales intelligence. The purpose of CRM is to create value for customers and the company. Implementing CRM requires a strategic review and addressing infrastructure, vendors, and future needs. Technology like loyalty cards and CRM software help gather customer data to personalize service. Benefits include reduced costs, increased satisfaction, and long term profitability.
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CRM is a strategy that helps organizations analyze customer information to better understand and serve their customers. It involves maintaining relationships with customers over the long term for mutual benefit. CRM implementation involves people from different customer segments and organizational departments collaborating using various CRM aspects like active, operational, collaboration and analytical CRM. Benefits of CRM include improved customer service, increased revenues, discovering new customers, and better communication; potential failures can occur if not implemented properly with training and support.
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Customer relationship management involves managing relationships with customers to promote customer loyalty and maximize profitability. It evolved from a transactional approach focused on individual sales to a relationship-based approach prioritizing long-term customer retention. CRM uses customer data and interactions to develop insights that support strategic marketing efforts like expanding customer base, reducing costs, and increasing profitable customers. It provides value to key stakeholders including customers through personalized service, employees through internal relationship management, and partners and suppliers through close collaboration.
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Marketing consists of activities that direct the flow of goods and services from producers to consumers. Customer relationship management (CRM) is a strategy and process for managing relationships with customers that aims to benefit the organization and stakeholders. It involves understanding customers, interacting with them through various channels, and maintaining the current and future value of customers over time.
All in 1 PPT.pptx management
Covers the basics of the law of supply and demand, as well as some of the factors of production and demandMarkets used to exchange the services of a factor of production: labor, capital, land, and
entrepreneurship. Factor markets, also termed resource markets, exchange the services of factors, NOT
the factors themselves. For example, the labor services of workers are exchanged through factor markets
NOT the actual workers. Buying and selling the actual workers are not only slavery (which is illegal) it's
also the type of exchange that would take place through product markets, not factor markets. More
realisticalervices of these resources, however, are exchanged through factor markets. The value of the services
exchanged through factor markets each year is measured as national income.
Assumption is a belief or feeling that something is true or that something will happen, although there is
no proof. Economists make frequent use of assumptions in putting forward their theories.
Perfect competition refers to a situation in which no firm or consumer is big enough to affect the
market price.
DEMAND ANALYSIS
Shortage:
A shortage is a situation in which demand exceeds supply, i.e. producers are unable to meet market
demand for the product. Shortages cause prices to raise prompting producers to produce more and
consumers to demand less.
Surplus:
A surplus is a situation of excess supply, in which market demand falls short of the quantity supplied;
i.e. the producers are unable to sell all the produced goods in the market. Surpluses cause prices to fall
prompting producers to supply less and consumers to demand more. rkets used to exchange final good or service. Product markets exchange consumer goods purchased
by the household sector, capital investment goods purchased by the business sector, and goods
purchased by government and foreign sectors. A product market, however, does NOT include the
exchange of raw materials, scarce resources, factors of production, or any type of intermediate goods.
The total value of goods exchanged in product markets each year is measured by gross domestic
product. The demand side of product markets includes consumption expenditures, investment
expenditures, government purchases, and net exports. The supply side of product markets is production
of the business sector.
Factors markets:
Markets used to exchange the services of a factor of production: labor, capital, land, and
entrepreneurship. Factor markets, also termed resource markets, exchange the services of factors, NOT
the factors themselves. For example, the labor services of workers are exchanged through factor markets
NOT the actual workers. Buying and selling the actual workers are not only slavery (which is illegal) it's
also the type of exchange that would take place through product markets, not factor markets. More
realistically, capital and land are two resources and are legally exchanged through product markets. The
services of these resources, however, are exc
customerrelationshipmanagement-120118012438-phpapp02.pdf
13 Teams
__
Average talent teams that get along well with each other are more productive than gifted teams that don’t get along. It doesn’t matter how well a team with low emotional intelligence is in control of the numbers. They can’t even decide what to try to do.
14 Stress
___
Difficulties at work and in our relationships put us under stress. Stress makes it difficult for us to find solutions to problems. When we can’t find solutions to problems, we get more stressed. To get rid of this dead end, we need to know how to manage our stressful situations.
15 Marriage
____
The secret of long and happy marriages is sincerity in your feelings. If your marriage was not built on this basis of intimacy from the very beginning, it will begin to crack over the years. Even small problems become unsolvable. You have to be emotionally open at the beginning of the road.
16 Leadership
______
Leadership does not mean dominance. Leading your colleagues to a common goal and making them believe in the reality of this purpose. Successful leaders are those who can keep their team’s motivation alive for many years. You have to make them desire the work to be done.
17. Emotions Are All Normal
___
Anger, hatred, love, happiness… You can understand when and under what circumstances these feelings will emerge by following yourself. You may have these feelings depending on how you interpret the events you encounter. The important thing is to be able to react independently of your feelings. You may find yourself making promises that you cannot keep because you are happy, or you may resort to violence when you are angry.
18/ Being able to Express Your Emotions
____
Not everyone’s level of empathy can be very good. You may be in a difficult situation immediately. You may feel bad, but people may not understand it. In these situations, you may need to express your feelings a little more directly.
19/You Are Not Your Emotions
______
Keep doing what you need to do, no matter how you feel. Success is achieved by people who cannot give up no matter what their feelings and thoughts are. Don’t let your feelings affect your actions.
20/ Timing
__
As soon as you feel a different emotion, try to think before you act. Because emotional intelligence moves faster than rational intelligence, it can make you act irrationally and make you say any unnecessary words.
Thanks for reading
~ 𝗧𝗼𝗻𝗴𝘀𝗮 𝗚𝘂𝘆
Book:- https://amzn.to/3XsVTz2.M
CRM slides TOTAL_English.pptx
This document discusses concepts related to customer relationship management (CRM). It defines CRM as a strategic process that focuses on maintaining relationships with customers rather than single transactions. CRM involves using information, processes, technology, and people to manage customer relationships throughout the customer lifecycle. The document outlines the key components, goals, and levels of CRM, and discusses how CRM has evolved from functional to more strategic approaches. It also covers developing a CRM strategy and how CRM can create value for both customers and companies.
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CRM is a business philosophy focused on developing long-term relationships with customers. It involves understanding customer needs, maintaining open communication, and delivering superior customer value profitably. The role of salespeople is to build and promote customer relationships by identifying needs, coordinating cooperation, and leading relationship development. Successful CRM leads to a unique asset of relationship networks. Relationship marketing similarly focuses on customer retention and relationship enhancement rather than new customer acquisition. On-demand CRM software like Salesforce has become popular due to its low costs and minimal IT requirements compared to on-premise software. Open source CRM is also emerging as a lower-cost alternative.
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The CRM process aims to create a powerful tool for customer retention. It depends on factors like future revenue, customer value, retention, acquisition, and profitability. The goals are retaining loyal customers, acquiring new customers, increasing individual customer margins by offering the right products at the right time. An effective closed-loop CRM process involves gathering customer data, aggregating it, creating exploration warehouses for analysis, executing strategies through campaigns, and capturing customer responses to refine the process. Necessities for an effective process include creatively translating business priorities into CRM investment priorities and continually refining based on key areas like customers, competition, market, growth, and technology innovation.
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Marketing consists of activities that direct the flow of goods and services from producers to consumers. It involves creating and delivering value for customers. Marketing is an organizational function for managing customer relationships to benefit the organization. Customer relationship management (CRM) aims to optimize customer satisfaction and profits through understanding customer segments and linking customer-facing processes. CRM systems track and store customer data to understand customers and increase relations. Customer loyalty programs are structured marketing strategies to encourage repeat business and discourage customers from switching to competitors.
Rm1 foundations of relationship marketing
This document discusses the foundations of relationship marketing. It begins by defining marketing as activities focused on creating value for customers according to the AMA. Relationship marketing aims to establish, maintain, and enhance long-term relationships with customers through cooperative efforts. The document then contrasts transactional marketing with relationship marketing and provides various definitions of relationship marketing. It also outlines strategies for building customer relationships like affinity programs, frequency marketing, and database marketing. Finally, it discusses evaluating relationships through lifetime value and the benefits of building buyer-seller relationships.
Relationship marketing
Relationship marketing is an integrated effort to identify, maintain, and build networks with individual customers to strengthen the relationship over time for mutual benefit. It focuses on maximizing lifetime customer value through quality customer service, coordinated marketing, and gathering real-time customer feedback. While traditional marketing focuses on transactions and short-term goals, relationship marketing emphasizes long-term customer relationships through cooperation rather than competition.
businessdvlpmnt
The document discusses strategies for customer acquisition. It emphasizes targeting potential customers who lack experience with a company's products or services. Segmentation of potential customers is recommended based on externally acquired data. Direct communication should be targeted towards prospects. The relationships between acquisition, retention, and winback are interdependent - knowing which customers become loyal can help target better prospects, and understanding new customer needs helps improve products for higher value. Beginning with an acquisition analysis examining how customers were acquired and are serviced can provide insights into driving large, frequent purchases. Targeting prospects with attributes indicating strong potential loyalty is also discussed.
0324536380 77280 (1)
This chapter discusses relationship marketing and customer relationship management. It contrasts transactional marketing with relationship marketing, which focuses on developing long-term relationships. The chapter identifies the four elements of relationship marketing and the three levels of relationship intensity. It explains how firms enhance customer satisfaction, build buyer-seller relationships, and use databases and technology like CRM to improve relationships. The chapter also covers business-to-business relationship marketing techniques.
Group-6.pptx
This document contains information about several topics related to customer relationship management. It discusses customer relationship management (CRM) and how it is used to build long-term relationships with customers. It also describes the customer lifecycle and benefits of electronic CRM (e-CRM) such as more cost-effective targeting and increased customer relationships. Another topic covered is online buying processes and stages customers go through when making online purchases. Finally, conversational marketing and permission marketing are defined as strategies to communicate with customers through live chats and opt-in emails.
Customer relationship management
Introduction, meaning, definition, History, purpose, internal marketing,
Strategies, customer relationship management system, approaches, phases,
Customer data, data analysis and application, privacy concerns, recency frequency monetary analysis, advantage's, disadvantages,
Customer relationship Management o
The document discusses the shift from traditional transactional marketing to relationship marketing. Relationship marketing focuses on establishing long-term relationships with customers rather than one-time transactions. It also discusses the concepts of customer relationship management (CRM) which aims to understand customer needs in order to better manage relationships. CRM systems integrate customer data to provide personalized customer service and maximize long-term customer lifetime value.
ch01 CRM DB Mktg and CV.ppt
CRM aims to maximize customer lifetime value through analyzing customer data and interactions. It is linked to database marketing which uses customer data to segment customers and develop tailored marketing campaigns. CRM applies this at the individual customer level. Rapid changes in customers, technology, and the marketplace have increased the need for customer-centric strategies and data-driven approaches like CRM to understand customers and improve relationships.
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Customer Relationship Management
- 1. CUSTOMER RELATIONSHIP MANAGEMENT D a v i s M o h a n
- 2. CUSTOMER RELATIONSHIP MANAGEMENT DEFINITIONS • A narrow perspective of CRM is database marketing emphasizing the promotional aspects of marketing linked to database efforts (Bickert 1992). • To consider CRM only as customer retention in which a variety of after marketing tactics is used for customer bonding or staying in touch after sale is made (Vavra 1992). • To focus on individual or one to one relationships with customers that integrate database knowledge with a long-term customer retention and growth strategy (Peppers & Rogers 1993) • An integrated effort to identify, maintain and build up a network with the individual consumers and to continuously strengthen the network for the mutual benefit of both sides through interactive, individualized and value added contacts over a period of time (Shani & Chalsani 1992)
- 3. MEANING OF CRM Customer Relationship Management is a comprehensive strategy and process of acquiring, retaining and partnering with selective customers to create superior value for the company and the customer.
- 4. 1 2 3 4 TYPES OF CRM ANALYTICAL CRM OPERATIONAL CRM STRATEGIC CRM COLLABORATIVE CRM • Collect customer related information • Business analytics • Data mining • Ex: Google • Marketing campaign management • Multi channel integration • Ex: Mc Donald’s • Customers reaction to the product • Annual customer surveys • Ex: Amazon • Linking payment portal, SCM, ERP, communications etc
- 5. CUSTOMER RELATIONSHIP MANAGEMENT ADVANTAGES • Helps to manage customer data with efficient customer tracker, sales calls etc • Manage data base • Getting data centralized • Builds long lasting relationships • Helps in business strategy improvement CUSTOMER RELATIONSHIP MANAGEMENT DISADVANTAGES • Transition from a manual process to automatic will create a few process related issues initially • Cyber security will be a mater of concern while going online.
- 6. THANK YOU