15 sound bites from the Fitness Tech Summit & Digital Health Summit at the International Consumer Electronics Show, January, 2014

1. CES Gets Physical
15 sound bites from
International Consumer Electronics Show
Fitness Tech Summit & Digital Health Summit
January, 2014

2. 2
sound bites
International International
sound bites CES 2014
CES 2014
Devices should measure you, not
just what you do.
– Simon Drabbic, Director Product Creation, Adidas

3. 3
sound bites International
CES 2014
People want technology to work but
they need a positive, bona fide
experience to work.
-- Marco Suvilaakso, Group Director of Product Management,
Polar Electro

4. 4
sound bites International
CES 2014
If the device is only telling you what
you’re doing, it’s not going to be
interesting for long. It should take
you on a journey.
– Dr. Steven LeBoeuf, President, Valencell

5. 5
sound bites International
CES 2014
To make these devices essential, they
have to enable you to do important
things you can’t do any other way.
– Jef Holove, CEO, Basis Science

6. 6
sound bites International
CES 2014
Individualized expert training is the next
wave in digital fitness.
– Simon Drabbic, Director Product Creation, Adidas

7. 7
sound bites International
CES 2014
Different types of algorithms serve
different functions:
Biometrics tell you your numbers
Assessments answer “How am I doing?”
Analysis/Coaching answers “How do I
reach my goals?”
Insights answer “Any surprises?”
-- Dr. Steven LeBoeuf, President, Valencell

8. 8
sound bites International
CES 2014
Once data is simple, meaningful,
intelligent, and accurate, there will
be trust in algorithms.
-- Judd Armstrong, Founder and CEO, JayBird

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sound bites International
CES 2014
[On why wearable devices should be
made to be visible]
Wearing a device moves it forward in
your consciousness.
– Jef Holove, CEO, Basis Science

10. 10
sound bites International
CES 2014
We need to remember that the device is
a part of a system. We need to ask, “If
you could deliver the solution without
the device, would you?”
-- Ruth Thomson, Business Development, Cambridge
Consultants

11. 11
sound bites International
CES 2014
Healthcare is boring. We have to
take cues from the entertainment
industry to make it exciting and
engaging.
-- Nadeem Kassam, Founder/Catalyst, BASIS & BioBeats

12. 12
sound bites International
CES 2014
Now that we’re paying for [healthcare], we
expect to be marketed to. Tell me why your
service cost what it does; make me feel like
this is an opportunity; win my dollar.
-- Lisa Maki, CEO, PokitDok

13. 13
sound bites International
CES 2014
Doctors will be become information
analysts.
– Walter DeBrower, Founder and CEO, Scanadu

14. 14
sound bites International
CES 2014
We are changing when health is realized
– it’s no longer at the point of care. We
can engage people earlier and get to the
preventative stage.
-- Tom Paul, Chief Consumer Officer, UnitedHealthcare

15. 15
sound bites International
CES 2014
Employers are discovering that one way to
engage employees is to help them have a
better life. Companies’ interests are moving
from cutting costs to being a better employer
to work for.
-- Christopher Nicholson, VP & COO, Humana Wellness

16. 16
sound bites International
CES 2014
Simplicity is key against the
cacophony of healthcare.
-- Alexandra von Plato, President and Global Chief Creative
Officer, Publicis Healthcare Communications Group

17. 17
sound bites International
CES 2014
more insights on digital health
and fitness:
• Digital Health Breaks New Ground at CES
• Ten Commandments of Digital Health
• The Problem with Personal Health Data

18. 18
sound bites International
CES 2014
denise lee yohn
author of What Great Brands Do: The Seven Brand-Building Principles That
Separate the Best from the Rest (Jossey-Bass)
http://deniseleeyohn.com
@deniseleeyohn