The document presents a customer-driven marketing strategy for Pepsi, highlighting the brand's established presence since 1902 and operations under Pepsico since 1965. It identifies major segmentation, target audiences, and outlines strategies related to value proposition, pricing, distribution, and promotion while analyzing the competitive landscape through SWOT analysis. Pepsi's future strategies include market penetration and development, with an emphasis on maintaining high standards and leveraging celebrity endorsements to connect with consumers.

1. PRESENTATION
Topic-Customer Driven Marketing Strategy of Pepsi
Course Instructor: Mehnaaz Samantha Kamal [MZL]
SUBMITTED BY-
TAWSHIK TANVIR-1521555630
SALMAN FARSHI-1531532630

2. Product Overview
PEPSI COLA FOUNDED IN 1902
FORMED PEPSICO IN 1965
VARIOUS BRANDS
PEPSI IS MANUFACTURED BY TRANSCOM
BANGLADESH LIMITED IN BANGLADESH

3. MAJOR SEGMENTATION
Geographic
Demographic
Psychographic
Behavioral

4. TARGET AUDIENCE
 Male/Females
 Ages 14-30
 Mostly Teenagers/Young Adult
 Can Be Persuaded

5. VALUE PROPOSITON STRATEGY
 Pepsi produce their product for all class of people
 They sell their products at very reasonable price
 Special Offer
PRODUCT
 Branding
 Packaging
 Product attribute

6. PRICE (Pricing Strategy)
 Standard price
 Discounts/allowances
 Bundle free offer
PLACE (Distribution Strategy )
 Transport System
 Channels of distribution
 Coverage area

7. PROMOTION
Advertising
Social Network
Sales promotion
Personal Selling

8. MAJOR COMPETITORS
 The Cocacola Company
 Mondelēz International
 The kellogg company
 DPSG

9. SWOT Analysis:-
 Strength:-
1. LARGE BRAND
2. ADVERTISING BUDGET
3. STRONG DISTRIBUTOR
4. HIGH ACCESSIBILITY
 Opportunities:-
1. Co-branding
2. Developing countries
3. Advertising
4. Increase sales
5. Product awareness
6. Leverage brand power

10. Weakness:-
1.OVERDEPENDENCE
2.UNHEALTHY
3.NO PRESENCE OUTSIDE OF FOOD,BEVARAGE
INDUSTRY
THREATS:-
1. COMPETITORS
2. HEALTH CONSCIOUS CONSUMERS
3. HIGH AMOUNG SUGAR

11. FUTURE STRATEGIES OF PEPSI
Market Penetration
Market Development
Product Development
Diversification

12. Conclusion
 Pepsi has 37% global market share operation in more than 100 countries
.At every level of pepsi cola company take great care to ensure that
highest standards are met in everything they do . In their product ,
packaging , marketing and advertising they strive for excellence because
they think their customer deserve better quality products .Pepsi has a big
enough market share to challenge CocaCola. They have their balance of
promotion , communicating to their target audience though celebreties like
Messi ,David Backham , Beyonce , Britney etc

13. THANKS TO ALL