PepsiCo, Inc., established in 1965 through the merger of Pepsi-Cola andFrito-Lay is a world leader in convenient foods and beverages

1. PRESENTATION
Topic-Customer Driven Marketing Strategy of Pepsi
Course Instructor: Mehnaaz Samantha Kamal [MZL]
SUBMITTED BY-
TAWSHIK TANVIR-1521555630
SALMAN FARSHI-1531532630

2. Product Overview
PEPSI COLA FOUNDED IN 1902
FORMED PEPSICO IN 1965
VARIOUS BRANDS
PEPSI IS MANUFACTURED BY TRANSCOM
BANGLADESH LIMITED IN BANGLADESH

3. MAJOR SEGMENTATION
Geographic
Demographic
Psychographic
Behavioral

4. TARGET AUDIENCE
 Male/Females
 Ages 14-30
 Mostly Teenagers/Young Adult
 Can Be Persuaded

5. VALUE PROPOSITON STRATEGY
 Pepsi produce their product for all class of people
 They sell their products at very reasonable price
 Special Offer
PRODUCT
 Branding
 Packaging
 Product attribute

6. PRICE (Pricing Strategy)
 Standard price
 Discounts/allowances
 Bundle free offer
PLACE (Distribution Strategy )
 Transport System
 Channels of distribution
 Coverage area

7. PROMOTION
Advertising
Social Network
Sales promotion
Personal Selling

8. MAJOR COMPETITORS
 The Cocacola Company
 Mondelēz International
 The kellogg company
 DPSG

9. SWOT Analysis:-
 Strength:-
1. LARGE BRAND
2. ADVERTISING BUDGET
3. STRONG DISTRIBUTOR
4. HIGH ACCESSIBILITY
 Opportunities:-
1. Co-branding
2. Developing countries
3. Advertising
4. Increase sales
5. Product awareness
6. Leverage brand power

10. Weakness:-
1.OVERDEPENDENCE
2.UNHEALTHY
3.NO PRESENCE OUTSIDE OF FOOD,BEVARAGE
INDUSTRY
THREATS:-
1. COMPETITORS
2. HEALTH CONSCIOUS CONSUMERS
3. HIGH AMOUNG SUGAR

11. FUTURE STRATEGIES OF PEPSI
Market Penetration
Market Development
Product Development
Diversification

12. Conclusion
 Pepsi has 37% global market share operation in more than 100 countries
.At every level of pepsi cola company take great care to ensure that
highest standards are met in everything they do . In their product ,
packaging , marketing and advertising they strive for excellence because
they think their customer deserve better quality products .Pepsi has a big
enough market share to challenge CocaCola. They have their balance of
promotion , communicating to their target audience though celebreties like
Messi ,David Backham , Beyonce , Britney etc

13. THANKS TO ALL