The document discusses Pepsi's promotion strategy over the years from the 1950s to present. It begins with iconic ads from the 1950s and details Pepsi's use of celebrity endorsements. It also references competitor Coca-Cola's "Splash" ads and provides sources for further information on Pepsi and Coke's advertising campaigns. The document was submitted by Akshat Goenka as part of a course assignment and references additional reading materials.

1. PROMOTION
STRATEGY
Submitted By:
Akshat Goenka
PGP30241

2. Let’s begin
with the
Iconic Ads
of the
1950s.

18. .....and that’s
how the
Pepsi Ads
look now. . .

64. Pepsi celebrity
endorsements

77. The
Competitor

102. Prof. Sameer Mathur
Ph.D. Carnegie Mellon
WWW.mbaskills.in
Submitted To:

103. References:
• https://www.google.co.in/search?biw=1366&bih=623&noj=1&tbm=isch&s
a=1&q=pepsi+thank+you&oq=pepsi+thank+you&gs_l=img.3..0.228013.230
983.0.231363.15.11.0.4.4.0.143.1209.0j10.10.0....0...1c.1.64.img..1.14.119
9.xMj8VrgF-O0#imgrc=0bSDJ3hqXuh1EM%3A
• https://www.google.co.in/search?biw=1366&bih=623&noj=1&tbm=isch&s
a=1&q=pepsi+thank+you&oq=pepsi+thank+you&gs_l=img.3..0.228013.230
983.0.231363.15.11.0.4.4.0.143.1209.0j10.10.0....0...1c.1.64.img..1.14.119
9.xMj8VrgF-O0
• https://www.google.co.in/search?biw=1366&bih=623&noj=1&tbm=isch&s
a=1&q=coke+splash&oq=coke+splash&gs_l=img.3..0l4j0i8i30.33830.35254.
0.35653.7.7.0.0.0.0.167.914.0j7.7.0....0...1c.1.64.img..0.7.914.7yYhSjQErIU