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Unleash Power of Motorcycles
- 1. Unleash the Power Group 8 WWW.THORMOTORCY ARUSHI KERNI MANIKANT JAISWAL ADITYA ASHOK AMMAR MUSTAFA HARSHITAGAUTAM NIHAL AHMED 300RR
- 2. • Two- wheelers account for around 80 percent of India’s vehicle sales. • Motorcycles make up more than 60 percent of the segment, with about 1.5 million units sold per month. • Within motorcycles, there are several sub-categories- commuter and sports bikes, with engines that vary in price, size and power. • Companies that manufacture motorcycles are into designing, manufacturing, testing and maintenance of the motorcycles. • The largest market in the World is India with 18.5 million sales, followed by China at 16.3 million. Introduction WWW.THORMOTORCY
- 5. PRODUCT• THOR MOTORCYCLES PRODUCES ONLY A SINGLE VARIANT- 300RR • THOR 300 RR IS A SPORTS BIKE LAUNCHED ESPECIALLY FOR INDIAN ROADS • SPECIFICATIONS OF 300RR ARE LISTED BELOW 308CC PARALLELTWIN ENGINE 39 BHP MONO SUSPENSION DESIGNED FOR INDIAN ROADS ABLETO DELIVER A MILEAGE WWW.THORMOTORCYC
- 6. PROMOTION • VARIOUS ADVERTISINGTO BE DONE INTELEVESIONS AN OTHER MEDIAS • JHON ABRAHAMTO BE CHOOSEN ASTHE ICON MODEL • USINGTHETAGLINE “UNLEASHTHE POWER” • TITTLE SPONSERS OF NATIONAL RACE EVENTS • FREETESTRIDESTO BE DONE AT HOMES WWW.THORMOTORCYC
- 7. PRICE • 2VARIANTS 300 RR STANDARD -2.2 LKH 300 RR ABS -2.6 LKH PLACE CREATING NEW SHOWROOMS OFTHOR MOTORCYCLES IN 10 STATES ATTHE STARTIN ADVANCED SERVICE FACILITIES AND CUSTOMER SERVICES AT METRO CITIES LIKE DELH ,BANGALORE LATER ADVANCINGTOVILLAGE AREAS WWW.THORMOTORCYC
- 8. COMMUNICATION PLAN Audience Deliverable Timeline Description Delivery Methods Owner Customers • Update pricing • Product announcement March April Update the pricing page on the website. Inform customers about new product. Website, E-mail, blogs and social media Marketing manager Customer marketing manager Prospects Competitor analysis February Educate and train sales team on competition E-mail Director of sales Employees • Job postings for 2020 • Hiring announcement March April • Review and posts new jobs • Announce the 2020 hiring push, encourage referrals • Website, ATS • E-mail, office signage , blogs • HR Director • VP of Human Resource Events • Roadshows • Bike events March and april Inform stakeholders about upcoming roadshows and events E-mails, blog and calendar Events Manager Media/ PR • Publish press release • Radio AD Febuary March April Announce product improvements. Campaigns Social medias, influencers, affinity groups PR Manager WWW.THORMOTORCY
- 9. Scope of the product • Untapped premium motorcycle market • Technology in sync with the current market trends • Better power delivery with unbeatable mileage • Following ‘Make in India’ • Affordable price • Eco- friendly specs • Stylish design WWW.THORMOTORCY
- 10. BUYER PERSONAS: WHO: • Males and females. • Age- 21-50 • Students, Working Professionals, Motorsport Enthusiasts, Racing Enthusiasts. LIVES IN: INDIA AGE: 21-50 GENDER: MALE/FEMALE INTERESTS: Motorsports, Adventure, Outdoors, Fashion,Technology. INCOME: 4 lakhs-15lakhs MOTIVATION: Wants to be noticed in a crowd. Doesn’t like WWW.THORMOTORCY
- 11. What: • Goal-To own a high performance bike with good looks, good mileage and low maintenance. • Pain Points: High performance but low mileage. Below average looks in the segment. • Passion Points: Aesthetic looks, Performance, refinement, Mileage. • Target consumers very active on social media. Why: • No other bike at this price point selling bikes with this performance. • Made in India with performance and quality at par with its foreign competitors. • A bike with supreme racing aesthetics was never available in India at this price point. • It’s a fully faired bike made in India, quality and performance at par with other higher priced competitors with the best in class mileage and looks that no Indian would believe to be true at this price. WWW.THORMOTORCY
- 12. Budget BASICS Domain name 300,000.00 Hosting* 100,000.00 SOFTWARE Blog* 70,000.00 Landing Pages* 70,000.00 Analytics* 50,000.00 CONTENT & DESIGN Wireframes 20,000.00 Images and custom graphics 20,000.00 Mobile/responsive design* 50,000.00 SEO strategy and redirects 100,000.00 Copy writing 10,000.00 Copy editing 10,000.00 Advanced customization 5,000.00 TESTING UX testing 20,000.00 EXISTING CONTENT MIGRATION Website and landing page migration* 100.00 TOTAL 825,100.00INR Budget SEARCH CPC 50.00INR CPM 50,000.00INR DISPLAY & RETARGETING CPC 40.00INR CPM 40,000.00INR SOCIAL Facebook Ads 200,000.00INR Twitter Ads 150,000.00INR LinkedIn Ads 100,000.00INR Pinterest Promoted Pins 100,000.00INR Instagram Ads 250,000.00INR TOTAL 890,090.00INR WEBSITE DESIGN BUDGET PAID ADVERTISING BUDGET WWW.THORMOTORCY
- 13. WWW.THORMOTORCY Future Milestones 1) Electric and alternative fuel vehicles This division is focused on the eventual fate of the bike advertise wherein request the use of clean vitality since fuel like Petrol and Diesel just as CNG has its constraints. 2) Automobiles increasing The quantity of bikes over the world is expanding. One reason is the expansion in the intensity of people. In this manner, utilization is at an unequaled high. 3) More outlets More outlets will be created to expand in other regions including urban and rural 4) Product expansion Adding more items in the portfolio and making more variations to expand the offering.