Managing the entire broadcast toolchain encompassing content preparation, playout, delivery and monetization.

1. www.amagi.com
BROCHURE
CUMULUS
Cloud Broadcast Platform
Managing the entire broadcast toolchain encompassing
content preparation, playout, delivery and monetization.

2. www.amagi.com Page 2 of 7
Amagi.
Reimagine TV.
The TV broadcast industry is witnessing three key developments- the
way TV content is delivered, the way it is consumed, and the way it is
monetized.
Cloud for TV broadcast
Advancements in cloud technologies have opened new vistas for
dramatically improving broadcast efficiencies, reducing costs, and
building scalable operations. Owing to its inherent cost advantages over
traditional models, use of cloud infrastructure for storage, playout, and
delivery is rapidly gaining momentum as the way forward.
Emergence of multi-screen environment
Smart phones, tablets and other personal devices are already integral to
audience lifestyles. As a result, TV content is not restricted to television
sets alone. Catering to viewers across the multi-screen environment is
imperative to businesses today in order to stay relevant and competitive.
Targeted advertising
As viewers see their smart devices as an extension of their own
personalities, and with TV content moving to multi-screens, targeted
advertising is poised to offer better value for advertisers. Be it on
traditional TV or personal devices, ability of broadcasters to offer targeted
advertising will distinguish them from others leading to audience and
advertiser retention.
As the above trends lead and influence strategies of TV networks, lack
of cohesive platforms that addresses all these needs will slow down TV
networks in their response to industry requirements.
“Nextgen cloud
technologies and
the emergence of
multiscreen viewing
are changing the
way TV networks
approach
broadcasting.”

3. Cloud
Broadcast
Platform
Content
Preparation
Amagi, the pioneer in cloud-based broadcast infrastructure, has created
a comprehensive cloud broadcast platform, CUMULUS, to power TV
networks of the future. Offered as Platform-as-a-Service (PaaS) model,
CUMULUS is a broadcast toolchain on the cloud ecompassing content
preparation, storage, playout, delivery, and monetization across both
linear and non-linear broadcast formats on a single platform.
CUMULUS is built on a global, secure, and reliable architecture provided
by Amazon Web Services™ (AWS), lowering CAPEX and OPEX for TV
networks.
As the entire broadcast workflow moves to the cloud, CUMULUS allows
broadcasters to access multiple third-party broadcast apps through an
App Exchange module to perform a variety of services. They include
scheduling, Electronic Program Guide (EPG) management, rights
management, viewership analytics, ad traffic and delivery, regulatory QC,
and subtitling, to name a few. With CUMULUS, broadcasters can choose
the required services and best-in-class providers, and dynamically stitch
together a workflow of their choice.
CUMULUS offers centralized content storage and archive, providing
TV networks with transparent, total access and control of their assets.
Leveraging AWS Glacier, CUMULUS provides an integrated archival
workflow with instant retrieval of archived assets.
Content
Preparation
Advanced
Playout
MonetizationDelivery
www.amagi.com Page 3 of 7
“Access best-in-class
providers through an
integrated App Exchange
and manage all the
content preparation
workflows with ease.”
Media Asset
Management
Regulatory
QC-Edits
Voice-over/
Dubbing
Subtitiling/
Closed captioning
Ad Traffic/
Scheduling
Ingest/Meta
data edit/Marking
Automated QC
Presentation
Scheduling
Rights
Management
EPG Creation Transcoding Archival

4. Advanced
Playout
Channel playout as part of the CUMULUS Cloud Broadcast Platform is
powered by Amagi’s proven cloud playout system, CLOUDPORT.
CUMULUS packs in it CLOUDPORT 3.0 for multichannel playout of both
live and nonlinear feeds. The next-generation CLOUDPORT channel
playout are Intel®-based servers on the cloud, offering broadcasters
even better control over their operations. By hosting a broad range
of advanced playout capabilities from Amazon Web Services™
infrastructure, CLOUDPORT 3.0 enables TV networks to launch new
channels in less than four weeks.
Using CLOUDPORT 3.0, broadcasters can support the entire playout
workflow, from channel branding and graphics to subtitling, traffic
and scheduling, compliance recording, quality control, multichannel
monitoring, and more.
In addition to delivering content to operator headends and teleports for
further distribution, CLOUDPORT 3.0 also offers automated transcoding
and delivery to different VOD and OTT platforms, enabling broadcasters
to address the growing consumer demand for multiscreen viewing.
Full-screen graphics and HEVC support ensure a high-quality viewing
experience for broadcast subscribers.
www.amagi.com Page 4 of 7
CLOUD PLAYOUT NON-LINEAR PLAYOUT OTT PLAYOUT
•• Multi-channel monitoring
•• MCR playlist edits
•• Live switch-in control
•• Live streaming
•• Graphics workflows
•• Compliance recording
•• EPG transcode and delivery
•• OTT transcode and delivery
•• Dynamic ad-insertions
•• Asrun/billing
•• Viewership ratings and analytics
•• Geo-blocking content
•• Local ad-insertions
• VOD scheduling
• VOD transcode (Platform level)
• EPG transcode and delivery
• Automated QC
• VOD delivery
• Dynamic ad-insertion
• Content rights/Geo-blocking content
• Reporting
•• App integration
•• Transcode/transux
(Platform level)
•• EPG transcode and delivery
•• VOD delivery
•• Secure streaming
•• Dynamic ad-insertion
•• Reporting
•• Viewer analytics
•• CDN delivery
CLOUDPORT 3.0 Platform-specific Features
“Launch channels in
less than four weeks
with a reliable and
scalable multichannel
playout system that can
be installed at the edge
or on the cloud.”

5. Amagi’s CUMULUS is equipped with a military-grade AES 256-bit VPN
platform-wide encryption. It is Firewall protected, both on the cloud and
at the operator affiliates preventing any Denial of Services (DoS) attacks.
Also, content on CUMULUS is stored in an encrypted form.
TV networks can manage and monitor the entire playout through an
advanced Web-based UI from any remote location. Amagi guarantees
99.99 percent SLA for all playout, making CLOUDPORT 3.0 on
CUMULUS platform a reliable, scalable and cost-effective playout option.
www.amagi.com Page 5 of 7
Delivery CUMULUS brings unparalleled flexibility to broadcast operations. It
supports a broad variety of content delivery methods which makes it
easy for broadcasters to distribute content in tune with market needs
and technology limitations associated with geographies they operate in.
Delivery methods supported for
traditional linear playout
•• Live feeds through third-party systems such as Zixi
•• Direct distribution to affiliate headends through AWS
Direct Connect
•• Fast File Transfer to CLOUDPORT 3.0 edge servers
installed at affiliate headends
•• Fiber transmission to affiliate headends
Delivery methods supported
for non-linear playout
•• CUMULUS supports VoD transfer via
•• H.264 format to OTT operators
•• CableLabs VOD to cable, satellite, and IPTV operators
•• Prores format to Apple iTunes
Delivery methods for OTT linear playout
•• Multi-bitrate HLS streams to CDNs that are further distributed to
consumer apps
•• HLS streams to OTT operators
“Broadcast efficiently
with the flexibility
to deliver content
through cloud, OTT
or traditional delivery
mechanisms such as
satellite and fiber.”

6. www.amagi.com Page 6 of 7
Amagi Watermarking Workflow
STORM Ad-insertion Server
(Installed at affiliate headend)
Transmitted Content
WATERMARK Server
(Installed at TV Network)
Content for Transmission
WATERMARK
WATERMARKED Content
(Invisible, inaudible watermark inserted)
Inserted Local Ad
Ad-insertion for OTT feeds
Amagi THUNDERSTORM dynamically inserts ads on the server side,
simplifying the delivery of personalized and targeted ads on premium live
and linear OTT feeds.
THUNDERSTORM performs instant, server-side ad insertion, providing
TV networks with an effective approach to OTT ad insertion compared
with the traditional method of inserting mid-roll ads on the client side.
Since ads are stitched at the server level, making them compatible
across various screens, THUNDERSTORM eliminates the need to create
device-driven OTT ad streams.
Targeted advertising for content monetization on both linear broadcast
and OTT completes the broadcast toolchain on CUMULUS.
Central to targeted ad-insertions in both broadcast formats is Amagi’s
patented content watermarking technology. Amagi watermarks are
invisible, and inaudible signatures that are inserted into content feeds.
The watermarks facilitate frame-accurate ad insertions in comparison to
traditional triggers such as DTMF and SCTE-35.
Ad-insertion for linear feeds
In case of linear broadcast model, Amagi deploys its award-winning
STORM Ad-insertion servers installed at operator headends to insert
local ads. These watermarks are recognized by Amagi ad-insertion
servers and the watermarked ads are replaced by local ads received by
the ad-insertion server. It supports transfering local ads both via cloud
and satellite trickle bandwidth. Amagi STORM is also compatible with
DTMF and SCTE-35 cue-tones.
Monetization
“Insert targeted
ads on both linear
and non-linear
feeds to monetize
the same content in
multiple markets."

7. About Amagi
Amagi is the world’s largest platform for delivering targeted TV
content and advertising anywhere across the globe. Every month,
Amagi delivers and plays out more than one million advertising
seconds and thousands of hours of content for many leading
broadcasters. Amagi’s patented core technology delivers new
market access, content localization, and advertising revenue
streams for broadcasters at a fraction of the cost when compared
to existing traditional satellite and fiber based delivery models.
E-Mail Contact cloudandme@amagi.com