HbbTV Introduction

40
1
HbbTV Presentation 29 November, 2014 | More information available at www.yozzo.com
HbbTVHybrid Set-top box
Allan T. Rasmussen | Engineering Expo '14 Bangkok, Thailand 29. November 2014

40
2
Managing director since 2005, at Yozzo Thailand, a ICT strategy consultancy firm whose clientele includes: Telecom operators and MVNO’s, Governments, Device manufacturers, Software, Media and Broadcasting companies. Prior to that, he has held various executive positions in Broadcasting and IT companies with a vast experience gained in Thailand and the region.
Allan is also a member of Thailand’s Set-Top Box Standard Committee under the EngineeringInstitute of Thailand.
Allan T. Rasmussen
ABOUT ME
LinkedIn: linkedin.com/in/alrathai

40
3
The basicfeature of a set-top box is to receive, de-modulate, de-multiplex and de-codethe incoming digital signal, and convert it into an analog format.
Integrated Receiver Decoder (IRD)
Commonly referred to as Set-top box (STB)
THAILAND’S SET-TOP BOX MARKET TODAY

40
4
KEYWORD BASIC
The set-top boxes available in Thailand today, are all basic STB’s who does nothing else, than convert the digital signal and convert it into an analog format.

40
5
•Superior High Definition (HD) picture and sound quality.
•Interactive services.
•Provide more digital channels in the same space.
•Ultimo free up spectrum for re-allocation.
WHY INTRODUCE DIGITAL TV?

40
6
•Superior High Definition (HD) picture and sound quality.
•Interactive services.
•Provide more digital channels in the same space.
•Ultimo free up spectrum for re-allocation.
THE FORGOTTEN ONE

40
7
THE SOLUTION

40
8
BROADCAST
BROADBAND
HYBRID
TELEVISION
HbbTVIS SHORT FOR…

40
9
BROADCASTING AND BROADBAND DIAGRAM

40
10
Is an initiative by European broadcasters (EBU) to turn the internet threat on television into an opportunity for connected devices receiving broadcast TV content
HbbTV is an industry standard providing an openand business neutral technology platform that combines television broadcast services with Internet services and enables access to these for consumers using connected TVs or set-top boxes.
TURN THE ENEMY INTO A FRIEND

40
11
EXAMPLE
You are watching a TV program about Phuket in Thailand

40
12
RED BUTTON
…a red button and text showing more information is available -pops-up on the screen

40
13
RED BUTTON
…you press the red button on the TV remote

40
14
THIS IS HbbTV
…which opens the related HbbTV service

40
15
You don’t need to wait for the red button to appear. A HbbTV portal can be activated anytime using the red button. The portal is the window to all the available services.
PORTAL

40
16
The normal EPG provides text and time for the program, while with an HbbTV® Enhanced EPG images, catch-up content and video trailers can be added.
ENHANCED ELECTRONIC PROGRAM GUIDE (EPG)

40
17
Catch-up TV and Video on demand are solutions that allows viewers to select and consume video content on-demand i.e. when they want. The Catch-up application can be integrated with EPG.
CATCH-UP & VIDEO-ON-DEMAND

40
18
Rating/Voting application is for broadcasters that want to get feedback from their viewers. It enables them to do pollsand voting, that are synchronized with the TV program.
VOTING/RATING

40
19
Games offers a great way to keep viewers in front of the screen and spend that extra time on the channel. The games can be branded and include advertising.
GAMES

40
20
Integration and interaction with social media networks services to keep viewers on TV instead of moving to other screens plus share, like, discuss (Viral marketing)
SOCIAL NETWORKS

40
21
E-commerce either as standalone services or used as link to the TV programs red button option, as “buy now, push the red button, to place your order”.
E-COMMERCE

40
22
•News, Weather, Sports.
•Regional & Local TV.
•E-Government.
•E Learning.
•E-Payment.
•E-Health.
•Music.
•Radio.
•Wiki
As HbbTV services is build using standards known from the internet, it opens a whole range of additional services, already known from the internet, including the integration of external information via XML or http
OTHER SERVICES

40
23
NEW REVENUE STREAMS WITH HbbTV

40
24
InMarch2014SevenONEMedia,ranaHyundaiTVcommercial(left)ontheGermanTVchannelPro7, withacompanionHbbTVservice(right).DuringtheTVcommercialaredbuttonwouldpop-uppromptingformoreinformation.TheHyundaiHbbTVserviceobtained36.000clicks,680dailyclickscameviatheredbuttonontheTVcommercial.1.500usedthedealersearchontheHbbTVservice.
INTERACTIVE ADVERTISING –CASE STORY HYUNDAI
Impressing numbers, especially considering thisis a car, not something you would order everyday

40
25
vs.
• HbbTV is an open and business neutral standard. • You are in control –You don’t have to wait for an external platform provider to approve your services and add iton their platform (application store) With HbbTV, you launch it, and it is available on your own platform. • HbbTV is available for everyone –not only people with Samsung, or Toshiba TVs. • No need to download –your viewers don’t have to first discover, and then decide to download yourservice. You launch it and it is available. • In Germany 98% with connected Smart-TV's use HbbTV
HbbTVor SMART-TV
Samsung Apps, Opera TV Store, Toshiba Places.

40
26
HbbTV 1.1 was published as an ETSI TS 102 796 v1.1.1 standard in June 2010.
The latest version 1.5 has been published as ETSI TS 102 796 v1.2.1
HbbTV V2.0 is scheduled early 2015 among many new features is HEVC, HTML5, and synchronization between broadcast and broadband content on multiple screens.
THE HbbTVSTANDARD

40
27
HbbTV ELEMENTS

40
28
MIDDLEWARE EXAMPLE

40
29
Smart TVs (iDTV) Manufacturers
•Over 40 brands have delivered HbbTV TV sets and STBs in Europe over the last 12-18 months
•90% of major global TV manufacturers as well as many smaller brands ships with HbbTV support
Set-Top Box Manufactures
•50% of Set-top box manufacturers are shipping models with HbbTV support
•Also available for cable and satellite markets with embedded CAS
•Limited extra cost for extra memory and middleware (a few dollars)
Chipset Manufacturers supporting HbbTV
•Ali, Broadcom, Fujitsu, Mstar, Siano, Sigma Designs, Sony, STMicroelectronic, etc.
MANUFACTURE SUPPORT

40
30
In Operation
HbbTV FOOTPRINT

40
31
In Operation
Announced
HbbTV FOOTPRINT

40
32
In Operation
Announced
Trials/Considering
HbbTV FOOTPRINT

40
33
The number of devices reached monthly on the German TV channels: Pro7, SAT1, Kanal Eins and Sixx, grew 287% from January 2013 to January 2014
In July 2014 Pro7 alone, reached 9,5 million unique connected devices
ARE THEY USING IT?

40
34
“The (Thai) government wants to fully support digital developments via the setting up of a "grand plan" to pave the way for all citizens to be able to use digital-based technology by providing them with the equipment and the knowledge on how use such technology”
MR Pridiyathorn Devakula -Deputy Prime Minister
DIGITAL ECONOMY

40
35
SMART CLASSROOM THAILAND HBBTV& IP VIA MOBILE NETWORK

40
36
Digital TV is much more than High Definition TV pictures and Soap operas. Digital TV introduces additional services, connects the population, and improves the quality of their living environment .
If only introducing a basic STB as standard, those with limited resources will not be able to afford, and use the benefits that comes with Hybrid boxes, thereby creating digital divide in Thailand.
DIGITAL DIVIDE

40
37
Available today –tried and tested.
Supported by the chipset manufactures.
The missing link between Television and Internet.
Available for Set-top Boxes, TVs and connected devices.
Very high consumer usage and low learning curve.
Based on existing and robust standards: DVB, MPEG, HTML, etc.
50% of Set-top box manufacturers already ships with HbbTV support.
Several countries have already adopted the HbbTV standard or are running trials.
A international industry standard -open and business neutral technology platform.
HbbTVprovides Benefits for the Entire Ecosystem: Consumers, Broadcasters, Ad agencies, Governments, Regulators, Print, ISPs, Telecom operators, as well as Sat-TV and Cable operators.
LET’S RECAP…

40
38
Hybrid set-top box is present not future talk
Not just internationally –it’s happening here
It is part of digital TV
HbbTV

40
39
“I probably sound like a fool taking about connected set-top boxes and convergence for Myanmar now, but I will certainly look like a fool 2-years from now, if I made obsolete choices for my country today”
Minister of Infocom –Myanmar.
QUOTE

40
40
Thank you for your attention!
More information at www.yozzo.com
#HbbTV |#Yozzo |#DVBT2 |#DigitalTV

HbbTV Introduction

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (20)

Similar to HbbTV Introduction

Similar to HbbTV Introduction (20)

Recently uploaded

Recently uploaded (20)

HbbTV Introduction