Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire. Our latest millennials research from September 2014 uses archetypes to help unfold this complex generation. To learn more, check out our infographic here: http://www.slideshare.net/ResourceInteractive/millenials-info-bheff2
www.resource.com
Resource/Ammirati, unveiled a provocative analysis of the most studied but potentially least understood generation in U.S. history—millennials. Results show the complex, paradoxical group are statistically more likely to identify as Heros, Creators, Lovers and Explorers, as defined by Carl Jung.
Then Life Happened: Millennials Out of Their Formative Years and Into The FireResource/Ammirati
Then Life Happened: Millennials Out of Their Formative Years and Into The Fire. Our latest millennials research from September 2014 uses archetypes to help unfold this complex generation. To learn more, check out our infographic here: http://www.slideshare.net/ResourceInteractive/millenials-info-bheff2
www.resource.com
Resource/Ammirati, unveiled a provocative analysis of the most studied but potentially least understood generation in U.S. history—millennials. Results show the complex, paradoxical group are statistically more likely to identify as Heros, Creators, Lovers and Explorers, as defined by Carl Jung.
Over the past year we’ve been taking notes on some fringe trends that have recently emerged or resurfaced. They relate to everything we do: what we eat, how we live, the technology we use and the culture we embrace.
Some have huge implications. Others are just incredibly weird. But all have some potential to disrupt the brandscape and make an impact on our lives.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

Behavioral economics : what it is and how it could help us do our job betterDigitasLBi Paris
From forms to porn banners, how behavioral economics can optimize user experience?
by DigitasLBi strategic planning
Des formulaires aux bannières porno: comment l'économie comportementale peut optimiser l'exp. utilisateur - par les planneurs de DigitasLBi
What Are the Grand challenges for Cultural Evolution?Joe Brewer
An ad hoc steering committee initiated steps to form the Cultural Evolution Society (CES) in the summer of 2015. As part of the inaugural proceedings, a survey of CES members was conducted to identify a suite of "grand challenge" problems of broad scientific and social interest that can drive cutting-edge research and practice within the field of cultural evolutionary studies for future decades.
Over the course of several weeks, a total of 236 CES members from around the world completed an online questionnaire in which they could nominate up to ten such challenges, providing a brief description and rationale for each. Additionally, CES members were also asked to indicate their level of understanding and mode of training in core domains (cultural studies and evolutionary theory), how they see their current work fitting into the wider world of cultural evolutionary studies, and how they see themselves contributing to the grand challenges facing the society.
The responses to the initial grand challenges survey are summarized below.
This presentation shows the point of view of one Chinese person, who was born and raised in German, about the differences between Western and Eastern Cultures!!! Let\'s watch and share me your opinion, pls. Thanks for watchinh!!!
What is culture?
Where did western culture come from?
How is it different from Chinese culture?
How should I deal with these differences at work?
See more on www.randomwire.com
Simon Berry presents his incredible ColaLife concept - using Coca-Cola's amazing distribution channels to send essential medical channels to some of the most difficult to reach corners of the planet.
23.06.2010
Over the past year we’ve been taking notes on some fringe trends that have recently emerged or resurfaced. They relate to everything we do: what we eat, how we live, the technology we use and the culture we embrace.
Some have huge implications. Others are just incredibly weird. But all have some potential to disrupt the brandscape and make an impact on our lives.
Tired of hearing "Millennials have been decoded, debunked, everything you need to hear" then "everything you've heard is wrong"... This isn't that at all. See why we think this generation deserves more than a few statistics and bold claims to tell their story. There’s a lot contradictory info on this generation, but that’s because they’re full of contradictions themselves.
Right now, Gen-Xers are doing something utterly revolutionary that is going unnoticed: They aren’t getting “old” and they’ve flipped the entire aging paradigm on its head.
The Sound explores the perceived fringes of culture to illuminate how emerging ways of being are shaping mass culture and changing the human condition.
FRINGESTREAM is a new way of thinking about mass behaviours and values.
FRINGESTREAM is when fragmentation becomes the new normal.
Mainstream culture used to represent the majority story..
In the pre-digital and pre- globalized world, mass culture dominated with fringe cultures existing only on the, er, fringes...often in direct opposition to mainstream values and behaviors.
Now things have changed. Living in a globalized and digital age, mass culture is now heavily inflluenced and shaped by fringe behaviors and ways of being.
FringeStream is the new Mainstream

Behavioral economics : what it is and how it could help us do our job betterDigitasLBi Paris
From forms to porn banners, how behavioral economics can optimize user experience?
by DigitasLBi strategic planning
Des formulaires aux bannières porno: comment l'économie comportementale peut optimiser l'exp. utilisateur - par les planneurs de DigitasLBi
What Are the Grand challenges for Cultural Evolution?Joe Brewer
An ad hoc steering committee initiated steps to form the Cultural Evolution Society (CES) in the summer of 2015. As part of the inaugural proceedings, a survey of CES members was conducted to identify a suite of "grand challenge" problems of broad scientific and social interest that can drive cutting-edge research and practice within the field of cultural evolutionary studies for future decades.
Over the course of several weeks, a total of 236 CES members from around the world completed an online questionnaire in which they could nominate up to ten such challenges, providing a brief description and rationale for each. Additionally, CES members were also asked to indicate their level of understanding and mode of training in core domains (cultural studies and evolutionary theory), how they see their current work fitting into the wider world of cultural evolutionary studies, and how they see themselves contributing to the grand challenges facing the society.
The responses to the initial grand challenges survey are summarized below.
This presentation shows the point of view of one Chinese person, who was born and raised in German, about the differences between Western and Eastern Cultures!!! Let\'s watch and share me your opinion, pls. Thanks for watchinh!!!
What is culture?
Where did western culture come from?
How is it different from Chinese culture?
How should I deal with these differences at work?
See more on www.randomwire.com
Simon Berry presents his incredible ColaLife concept - using Coca-Cola's amazing distribution channels to send essential medical channels to some of the most difficult to reach corners of the planet.
23.06.2010
A presentation on Coca-Cola's new and innovative way to promote their product through interesting and emotionally or socially touching advertisement. This case is taken from Marketing Management Book by Kotler (Marketing Excellence)
*Disclaimer*
This Presentation is strictly for educational purposes only. I am not an employee of nor am I in control of any of the intellectual properties associated with the Coca Cola Company. This PPT is strictly for use of education and informative accounts of corporate responsibility.
Coca-cola has manifested its expedition in the cola industry over 130 years now.
The world’s most valuable non-technology brand that has built its way from making soft drinks to bottled water, milk, juices and ice-tea coffee.
Milyen mesében milyen hősök vagyunk? Meddig tart bennünk az archetípus és hol kezdődik a személyes részünk? Miben rejlik az igazi erőnk? Jungi archetípusokat elemeztünk. Kiváncsi vagy, mi a vezetői archetípusod? Töltsd ki a tesztet 2 perc alatt itt: http://www.drkarafiath.hu
Hogyan ismerheted fel a Benned rejlő vezetői archetípusokat, és hogyan tudod használni őket? Ismerd meg a 9 archetípus különleges jegyeit, főbb kihívásait és erényeit!
Előadásom a Mobile Evolution konferencián 2016.03.03.-án Budapesten. Az első néhány oldal kivételével az adatok az amerikai lakosság 16-24 éves korcsoportjára vonatkoznak. Források nálam.
You never felt fully part of this world where you had to make a living. Somewhere along the way, you had your “Blue Marble” moment… seeing that the world is interconnected, sacred, beautiful. And it is under threat. This is the moment where you were called to service...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
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3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
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#checkout
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SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. Starting point of the analysis: 5000+ memes
collected from tweets in Aug, 2012
Somebody please tell me:
why am I suddenly in love
with the song on the cocacola
commercial?
Coca Cola supports animal
abuse! Help stop this!
Your nails would
dissolve in a cup
of Coca-Cola in
about 4 days.
I like your lips like I like my
Coca-Cola, yeah. Oh how it
pops and fizzes
World of coca cola is an
amazing museum and
entertainment.
People are using Coca-Cola
to clean their toilets and
saying it works really well.
I hate when people ask dumb questions
like "Why do you smoke kush", I usually
answer with "Why do you drink coca
cola?
Coca Cola and Ice,
admit it, no matter
what your age it's
always been one of the
best things ever.
Coca-Cola Company sponsors
100 students for a summer
entrepreneurship
That guy who found a
condom in a coke bottle,
should be thanking cocacola
for protecting him from
cancer.
Coca-Cola played both
sides during World War
Two, they supported the
American troops but also
kept making soda for the
Nazis.
Can I have a
Coca-Cola
Please? Is
Pepsi ok? Is
monopoly
money ok?
When it originally appeared in 1886 - Coca
Cola was billed as an "Esteemed Brain Tonic
and Intellectual Beverage".
my dads insane,
they say im to
blame & my
brothers on the
coca-cola.
I'm chilln like a
polar bear in a
coca-cola
commercial...
3. Culture2 methodology and results
• The following slides showcase the results of the memetic discovery and
details the perception of the Coca-Cola meme in the mind-space of the
tweeters in August, 2012.
• This is a preliminary report. The full report mapping the meme space
will include language guidelines, messaging recommendations,
communication strategy suggestions about how to build a better meme
4. Meme Dimensions of Coca Cola
• Four memetic dimensions were found that explain 62% of the variance among
the memes (this is good, textbooks say that above 60% is fine)
• All the four dimensions were quite well interpretable
• These are the drivers of the perception for Coca Cola
Cultic
Emotions
Legends – Facts
Hatred - Love
32%
9%
8%
13%
Prestige
Low – High
Sincerity
Dishonest – Honest
5. Components of the ‘Emotion’ dimension
Hatred side:
• Coca Cola conceals how it harms to the health
• Coca Cola supports animal abuse, GMO, Nazis during WWII, etc
• No rights guaranteed to workers in foreign countries
• ”The Coca Cola ads make me upset”, they are obviously fake
Love side:
• Coke and ice, it’s always been one of the best things ever
• Coke is part of life, smile, gift, it never gets boring
• Love commercials, their music
• Coca Cola is a part of American history, and appreciated all over the world
• Entertainment, Coca Cola Museum
• Coca Cola is a point of reference
The memes show that Coca Cola is more than just a beverage. It’s a part
of American pride or shame, depending on the attitudes.
6. Components of the ‘Prestige’ dimension
Low side:
• Fat girls, decayed teeth, diabetes, etc (”My body is Coca Cola shaped”)
• Lots of funny or stupid coke stories
• It’s nothing but a cheap chemical rectifier, challenged ingredients
• It propagates an unreal dream world
• It causes a kind of addiction
High side:
• Sells much, it’s a giant, the company is rich
• Originally, Coca Cola was sold as a prescription drug to cure depression
• ”Look at the world a little differently”. Enjoy.
• Coca Cola’s CSR activities are widely appreciated
Memes at the low prestige side are mostly connected to health risks
and valueless addictive ingredients.
High prestige side memes emphasize mainly the business case.
7. Components of the ‘Cultic’ dimension
Legend side:
• Don’t be surprised if we see a Coca Cola logo on the next Mars lander
• Coke ads can change my mood positively
• At the beginning, it contained cocaine – it’s still an energy drink
• Lists and stories of iconic years
• Bolivia bans Coca Cola to celebrate ”the end of capitalism”
Fact side:
• The secret recipe that is locked away in a vault in the Sun Trust Bank Building in
Atlanta
• Coke songs are extremely good, EXO-K is extremely popular a model
The memes indicate that Coca Cola indeed is a cultic part of
the American Dream.
This is supported both by legendary facts, and by true legends – it is
sometimes even impossible to tell the one from the other.
8. Components of the ‘Sincerity’ dimension
Dishonest side:
• Everything about Coca Cola is fake, even certificates
• Its ads lie, Olympic athletes don’t drink Coca Cola – that’s why they are Olympic
athletes
• Polar bears don’t drink it either
• The Coca Cola company claims all of their beverages are healthy
Honest side:
• Water infused with lemon and lime doesn't taste anywhere near as good as Coca
Cola, but it's probably better for me *sigh*
• That Coca Cola commercial where the security cameras catch people doing good
things is great
• Coca Cola and Pepsi are two competing giants, and Coke is in the upperdog
position
The Dishonest side is fully serious, humorless, while at
the Honest side, mostly ironic memes were found.
9. Weighted Statistics for Meme Dimensions
-100%
Dimension:
0
+100%
Emotions
Hatred
Love
Prestige
Low
High
Cultic
Legends
Facts
Sincerity
Dishonest
Honest
• Coca Cola is more loved than hated, in spite of the many hatred memes
• According to the Twitter memes, its prestige is relatively lower than how much it
is loved (positive emotions more influential than cognitive aspects)
• It is accompanied more by ‘legend memes’ than by ‘fact memes’
• In spite of the love, it is considered rather dishonest. This is a very real mid- to
long-term risk.
10. Major Take-Aways
The meme landscape for Coke is deeply
ambivalent and conflicted… creating
uncertainty and risk about its future
prospects as a global brand.
This snapshot reveals a brief moment in
time… need ongoing monitoring to see how
Coke memes are changing to intervene and
create positive change.
11. Our Memes Thank You for Your Attention!
B. Lazlo Karafiath
Producer
lazlo@culture2inc.com
Joe Brewer
Research Director
joe@culture2inc.com
www.culuture2inc.com
Facebook.com/culture2inc
Twitter.com/culture2inc