Growth Hack Your Meme Winter, 2015
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The document discusses growth hacking and memes. Growth hacking is about finding a company's niche and temporary evolutionary advantage. Memes are particles of consciousness that generate the flow of ideas and thoughts in culture. The presentation provides strategies for companies to grow their memes, including finding an archetype and niche, building a tribe through storytelling, and spreading the meme through networks. The key is to build a culture and story that people want to belong to.
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Growth Hack Your Meme Winter, 2015
- 1. Growth Hacking Your Meme Kürt Akadémia, Budapest 6th of November, 2015 Presentation by Balazs Laszlo Karafiath, PhD Cultural Alchemist Culture2 Inc. San Francisco, CA
- 2. WHAT IS GROWTH HACKING? FINDING YOUR NEXT BEST TEMPORARY EVOLUTIONARY NICHE.
- 6. splash surf shape MEMES CREATE CULTURAL WAVES MEMES ARE PARTICLES OF CONSCIOUSNESS THEY GENERATE THE FLOW OF THOUGHTS & IDEAS.
- 7. We are spreading memes. We are cultural designers. We all are. One billion of us. We create our world through our thoughts. We can change what is possible.
- 14. … and what’s the meme of your company? “I am important/connected.” • Facebook “I am not lost.” (found?) • UBER “I am at home”• AirBnB SO WHAT IS THE MEME OF…
- 15. HOW TO GROW YOUR MEME • Find your niche • Find your meme & archetype: your cultural resonance • Grow your niche
- 16. ARCHETYPES: FOUNDATIONS OF MEMES archetypes memes quotes thoughts
- 17. DISCOVER YOUR ARCHETYPE Margaret Hartwell: Archetzpes in Branding
- 18. • Archetypal connection test – Strength of your connection to the archetype – Strength of archetype in your niche and in social trends SPEAK THROUGH THESE CHARACTERS
- 20. • The desire to belong is there • You have to build up a culture they can believe in • Something worth belonging to • Your tribal culture will act like a magnet – both ways! Build your culture, not just your company BUILD YOUR TRIBE Patrick Hanlon: Primal Branding
- 21. • This is how we started • This is who we are, why we are here, how we are different • This is how we identify ourselves and each other • Here is how we do things, this is how we celebrate • This is how we describe ourselves and what we do • This is what we are not and never want to become • This is our leader BE ONE OF US NOT ONE OF THEM
- 22. 1. ONCE UPON A TIME 2. EVERY DAY… EVERY DAY... 3. AND THEN ONE DAY... 4. BECAUSE OF THAT… AND BECAUSE OF THAT... 5. AND EVER SINCE THEN…... BUILD YOUR STORY
- 23. USE THESE MEMETIC HOOKS
- 24. LOOK FOR THE DIFFERENCE • A good meme is one that spreads. • A good meme is always about change. • Change wants attention. That was then and this is now. • A good story is always about change
- 27. The Big Brain full of mirror neurons memes spread with imitation humans think about other humans 95% of consumer behavior is imitation
- 28. THANK YOU FOR YOUR ATTENTION Balazs Laszlo Karafiath, PhD DrKarafiath@gmail.com
- 29. • Build your tribe • Build your meme & archetype • Build your story THREE EXERCISES
- 30. • Your Creation story • Your Creed • Your Icons • Your Rituals • The Pagans • Your Sacred words • Your Leader BUILD YOUR TRIBE
- 31. BUILD YOUR MEME & ARCHETYPE • Archetypal connection test – Strength of connection to the archetype – Strength of archetype in your niche and in social trends
- 32. 1. ONCE UPON A TIME 2. EVERY DAY, EVERY DAY… 3. AND THEN ONE DAY… 4. BECAUSE OF THAT, AND BECAUSE OF THAT… 5. AND EVER SINCE THEN... BUILD YOUR STORY