1. The document outlines the culture at Funnelll, an analytics company. It emphasizes putting customers first through obsession with customers, being data-driven, treating everything as an experiment, valuing transparency, and figuring things out. 2. Key aspects of the culture include prioritizing customer success, making decisions based on data and insights, running many experiments to fail fast and learn, open communication, and creative problem solving. 3. The culture also focuses on caring for customers, the company, teammates, and oneself, while having fun along the way.

1. Culture
@ Funnelll
How to build an awesome company
and have tons of fun doing it

2. Culture is what we do when
we think nobody is looking
What is Culture?

3. Dedication
to Every
Client
Innovation
that matters
to our clients and
business
One
Tea
m
Be Good
Do Good
It is
always
our job
Care

4. Doing it the
Funnelll way
1. We obsess about our Customers
2. We are data driven
3. Everything is an Experiment
4. We value transparency
5. We figure things out

5. 1
We obsess
about our
Customers

6. We work with amazing
startups, small and
medium businesses.
They are also looking to
leave a dent in the world

7. Our mission is to make
them successful
We want to change the
way they market and sell
online

8. SFTC.
Solve for the customer
We don’t want to satisfy
them, we want to delight
them.

9. For every decision we
should ask ourselves:
“Selves, what’s in it for the
customer?”

10. 2
3
We are
Data Driven
Everything is an
Experiment

11. Our best results come when our
decisions are insight-driven and data-
powered
We
LOVE
data
I mean, we ARE an analytics company after all

12. We are very determined on making as
many mistakes as we can as fast as we
can. That is just good business
- Sherif Ali

13. 9/10 of the things we
try will fail. It is our job
to make the 1 really
count

14. 1. Come up with a hypothesis based on observation and data
2. Define an experiment
3. Come up with a quantifiable way to measure the outcome of
the experiment
4. Prioritize experiments (ICE)
5. Run. Measure. Repeat.
Making it
COUNT

15. 4
We value
Transparency
and open
communication

16. Communication is a
prerequisite to transparency
1. You can not not communicate
2. Real-time sometimes, asynchronous most of the time
3. Speaking only helps who’s in the “virtual” room, writing
helps everyone. This includes people who were not part of
the discussion, or future employees who join years from
now

17. 4. If you want an answer, you have to ask a question.
People typically have a lot to say, but they'll volunteer little.
5. Ask if things are clear. Ask what you left out. Ask if
there was anything someone was expecting that you didn't
cover. Address the gaps before they widen with time.
6. Finally, when we communicate, we say it as it is
You can be straightforward
AND nice

18. 5
We figure
things out

19. We are creating cutting edge
technology
We sometimes wander into uncharted territories
1. We are creative in finding new ways to do things
2. Our innovation is customer centric (SFTC)
3. We are experts at getting ourselves unstuck
4. Hack it then iterate it to perfection

20. Dedication
to Every
Client
Innovation
that matters
to our clients and
business
One
Tea
m
Be Good
Do Good
It is
always
our job
Care

21. Be Good
Do Good

22. We do this,
because we Care
We care about our customers
We care about our company
We care about our team
We care about ourselves

23. Have
fun!
It’s right in our
name nature
Dog approved

24. Thank
You!For being part
of our journey