SlideShare a Scribd company logo
Presenting to
                                  Raise
                                  $$$

             Tim Wolters -- tim@roundpegg.com




Thursday, February 23, 2012
Art of the Start
                               • 10 Slides
                               • 20 Minutes
                               • 30 Point Font


               http://blog.guykawasaki.com/2005/12/the_102030_rule.html


Thursday, February 23, 2012
Thanks Guy.




                              That Being Said...

Thursday, February 23, 2012
Capture Their
                               Attention!!!



Thursday, February 23, 2012
50%
             of hires fail
Thursday, February 23, 2012
What’s The Big
                              Fucking Deal?



Thursday, February 23, 2012
$50 Billion
 25,000,000
 12,000,000
Thursday, February 23, 2012
Value of Culture




                              Companies with
                     6X       strong, well-aligned
                              cultures outperform
                              their competition by
                              a factor of 6
                                        - Jim Collins, Built to Last



Thursday, February 23, 2012
Solve It



Thursday, February 23, 2012
RoundPegg Quantified


                              CUSTOMER ROI

 Hiring for Culture Fit       19.7%         increase in hiring


 increases company
                                            top performers




 performance and              27.2%
                                            likelihood to turnover



 reduces turnover                                   Netw
                                                         ork

                                                   000
                                               SH
                                          d DI
                                  S   ave
                                              0 0,
                                  $ 1,2



Thursday, February 23, 2012
Why YOU?



Thursday, February 23, 2012
Who is RoundPegg?

                          Brent Daily                  Tim Wolters                   Dr. Natalie
                          Founder, Yahoo! Green,       Founder, Dante Software,
                          Student of Company           Collective Intellect          Baumgartner
                          Culture, Stanford MBA        Data Analytics Expert         Exec Assessment Veteran,
                                                                                     Clinical Psychologist, APA
                                                                                     Board Member




                                 advisors + board members*                            investors
                          Dr. Amy Kristof-                 Mark Newman*                       Access
                          Brown                            Founder and seasoned HR
                                                                                              Ventures
                          Seminal researcher behind        software entrepreneur
                          Person-Environment Fit           HireVue                            Led by Kirk
                          University of Iowa                                                  Holland
                                                                                              Westminster, CO

                                                           Rusty Rueff
                          Libby Sartain*                   Former VP of HR                    TechStars
                          Former Chief People Officer       Electronic Arts, Pepsi             Class of 2010
                          Southwest Airlines, Yahoo!       Board Member                       Boulder, CO
                          * RoundPegg Board Member         GlassDoor, HireVue



Thursday, February 23, 2012
Progress orDemo?



Thursday, February 23, 2012
RoundPegg Quantified
         INVESTMENT                  CUSTOMERS          CUSTOMER ROI

   1.27M Seed Round –
   December 2010
                                                      19.7%           increase in hiring
                                                                      top performers




           FINANCES
                                                                      likelihood to turnover
   540k 2011 booked rev.                              27.2%
                                                                                     rk
                                                                                etwo
   1.2M proj. ‘12 booked rev.                                       d DI
                                                                         SH
                                                                              N
                                                                                  00
                                                               Save
                                                                 ,20          0,0
       65k        net monthly burn                            $1
       11.2 expenses/revenue                            PARTNERSHIPS
   	                (jan 2011)
                                                 Taleo
       2.46 expenses/revenue                      HR workflow software
   	                (dec 2011)
                                                 Jive Software
                                                  1 of 24 launch apps; Jive5 platform
Thursday, February 23, 2012
Progress orDemo?



Thursday, February 23, 2012
Product + Process Overview

      • Baseline incumbents
      Provide 7-minute culture value survey or more      in-
           depth 25-minute culture values, personality &
           communication style surveys


      •         Statistical analysis
      RoundPegg’s machine learning provides the statistical
          analyses to identify what drives success with
          company, team and manager


      •         Hire, Develop, Shift Culture
      Custom guides help companies utilize their culture
           intelligence in the manner that suits them




Thursday, February 23, 2012
Application for Executives


                              Why Companies Buy:
                              • Quantify culture
                              • Bottom up measure
                              • Sub-culture differences




                              ^ click for CulturePegg video




Thursday, February 23, 2012
Application for Candidates

      HirePegg


                              Why Companies Buy:
                              • Increase retention
                              • Maintain culture
                              • Hire top performers




                               ^ click for HirePegg video




Thursday, February 23, 2012
How Do You Sell This Stuff?

                              •Who
                              • What
                              • How
                              • How Much
Thursday, February 23, 2012
Applications
                              BASELINE                 DEVELOP                      HIRE
                         Geo Expansion              Engagement             Reduce Turnover
                         Leadership Change          Emp. Coaching          Align Culture
                         M&A                        Team Dynamics

                                                           Cube
                                                          Guides                HirePegg
                              CulturePegg               Free, individual      Hire for Culture Fit
                                Identify core           one-sheets for
                               culture values,          others to work
                                sub-cultures            better with you



                                                        TeamPegg
                              MergePegg                  Improve team
                                                                              RecruitPegg
                                 Identify core              dynamics              Resume
                                     culture            (track, increase       supplement for
                                  differences,         engagement – Q2        channel (lead gen)
                              integration keys –              ‘12)
                                     Q3 ‘12




                                                   Culture Platform

Thursday, February 23, 2012
Sales Process – Results since 10/15/11 (14 wins)
                                SEO SEM RecruitPegg Outbound


   Demand                             HubSpot
                                      Marketing
                                                    Trada
                                                     SEM
                                                                  Jigsaw/    Cost per Lead: 	$156
                                                                                                     65%
                                                                 MailChimp
   Generation                        Automation   Optimization   Outbound
                                                                             Qualified Lead: 	$240




                                                                                                     57%
    I n s i d e                                   Online Demo                Demo:	 	       $421
                                                                                                     47%
    Sales                                             Trial                  Trial: 	 	     $895
                                                                                                     91%
                                                  Demo Results               Results:	      $984
             ‘Outside’ for Deals $60k+                                                               77%
                                                    Proposal                 Proposal:	     $1,278
                                                                                                     60%
                                                     Close                   Close:	 	      $2,130



   A c c t                                          Onboard                  Upfront: 	
                                                                             MRR: 	 	
                                                                                            $1,444
                                                                                            $748
   Services                                        Cross-sell



Thursday, February 23, 2012
Competitors




        Hint: zero is the wrong answer
Thursday, February 23, 2012
Competitive Map
RoundPegg
Competitive Map
   PEFit


                                                 recent
                                                entrants
   Fit
   Generic




               Consulting     Delivery   SaaS

Thursday, February 23, 2012
ahem.




                              The Ask
Thursday, February 23, 2012
Overview & Investment
        DIFFERENTIATORS                          THE MARKET                   USE OF INVESTMENT
                       $2B on assessments
 Culture Underpinning                                                         SALES, MKTG & BD
                       $20B HR consulting
       Adaptive       81% of cos. utilize                                     ➡  Increase demand gen
                                                                              ➡Extend outbound demand
                      employee assessments
        Tailored                                                              efforts
                      25% seek culture fit                                     ➡Weekly webinars; Culture

       Objective                                                              roadshows
                                        Sources: NCAIS, ERE/RocketHire, SHL   ➡ Forge new channels
                     Social
                                                                              PRODUCT
                              INVESTMENT SOUGHT
                                                                              ➡Automation   (pay, on-board,

                              $3Million                                       delivery)
                                                                              ➡HRMS integrations
                                                                              ➡ Pegg Extensions
                                                                              ➡ Patent Filings



Thursday, February 23, 2012

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Nvc presenting to raise $$

  • 1. Presenting to Raise $$$ Tim Wolters -- tim@roundpegg.com Thursday, February 23, 2012
  • 2. Art of the Start • 10 Slides • 20 Minutes • 30 Point Font http://blog.guykawasaki.com/2005/12/the_102030_rule.html Thursday, February 23, 2012
  • 3. Thanks Guy. That Being Said... Thursday, February 23, 2012
  • 4. Capture Their Attention!!! Thursday, February 23, 2012
  • 5. 50% of hires fail Thursday, February 23, 2012
  • 6. What’s The Big Fucking Deal? Thursday, February 23, 2012
  • 7. $50 Billion 25,000,000 12,000,000 Thursday, February 23, 2012
  • 8. Value of Culture Companies with 6X strong, well-aligned cultures outperform their competition by a factor of 6 - Jim Collins, Built to Last Thursday, February 23, 2012
  • 10. RoundPegg Quantified CUSTOMER ROI Hiring for Culture Fit 19.7% increase in hiring increases company top performers performance and 27.2% likelihood to turnover reduces turnover Netw ork 000 SH d DI S ave 0 0, $ 1,2 Thursday, February 23, 2012
  • 12. Who is RoundPegg? Brent Daily Tim Wolters Dr. Natalie Founder, Yahoo! Green, Founder, Dante Software, Student of Company Collective Intellect Baumgartner Culture, Stanford MBA Data Analytics Expert Exec Assessment Veteran, Clinical Psychologist, APA Board Member advisors + board members* investors Dr. Amy Kristof- Mark Newman* Access Brown Founder and seasoned HR Ventures Seminal researcher behind software entrepreneur Person-Environment Fit HireVue Led by Kirk University of Iowa Holland Westminster, CO Rusty Rueff Libby Sartain* Former VP of HR TechStars Former Chief People Officer Electronic Arts, Pepsi Class of 2010 Southwest Airlines, Yahoo! Board Member Boulder, CO * RoundPegg Board Member GlassDoor, HireVue Thursday, February 23, 2012
  • 14. RoundPegg Quantified INVESTMENT CUSTOMERS CUSTOMER ROI 1.27M Seed Round – December 2010 19.7% increase in hiring top performers FINANCES likelihood to turnover 540k 2011 booked rev. 27.2% rk etwo 1.2M proj. ‘12 booked rev. d DI SH N 00 Save ,20 0,0 65k net monthly burn $1 11.2 expenses/revenue PARTNERSHIPS (jan 2011) Taleo 2.46 expenses/revenue HR workflow software (dec 2011) Jive Software 1 of 24 launch apps; Jive5 platform Thursday, February 23, 2012
  • 16. Product + Process Overview • Baseline incumbents Provide 7-minute culture value survey or more in- depth 25-minute culture values, personality & communication style surveys • Statistical analysis RoundPegg’s machine learning provides the statistical analyses to identify what drives success with company, team and manager • Hire, Develop, Shift Culture Custom guides help companies utilize their culture intelligence in the manner that suits them Thursday, February 23, 2012
  • 17. Application for Executives Why Companies Buy: • Quantify culture • Bottom up measure • Sub-culture differences ^ click for CulturePegg video Thursday, February 23, 2012
  • 18. Application for Candidates HirePegg Why Companies Buy: • Increase retention • Maintain culture • Hire top performers ^ click for HirePegg video Thursday, February 23, 2012
  • 19. How Do You Sell This Stuff? •Who • What • How • How Much Thursday, February 23, 2012
  • 20. Applications BASELINE DEVELOP HIRE Geo Expansion Engagement Reduce Turnover Leadership Change Emp. Coaching Align Culture M&A Team Dynamics Cube Guides HirePegg CulturePegg Free, individual Hire for Culture Fit Identify core one-sheets for culture values, others to work sub-cultures better with you TeamPegg MergePegg Improve team RecruitPegg Identify core dynamics Resume culture (track, increase supplement for differences, engagement – Q2 channel (lead gen) integration keys – ‘12) Q3 ‘12 Culture Platform Thursday, February 23, 2012
  • 21. Sales Process – Results since 10/15/11 (14 wins) SEO SEM RecruitPegg Outbound Demand HubSpot Marketing Trada SEM Jigsaw/ Cost per Lead: $156 65% MailChimp Generation Automation Optimization Outbound Qualified Lead: $240 57% I n s i d e Online Demo Demo: $421 47% Sales Trial Trial: $895 91% Demo Results Results: $984 ‘Outside’ for Deals $60k+ 77% Proposal Proposal: $1,278 60% Close Close: $2,130 A c c t Onboard Upfront: MRR: $1,444 $748 Services Cross-sell Thursday, February 23, 2012
  • 22. Competitors Hint: zero is the wrong answer Thursday, February 23, 2012
  • 23. Competitive Map RoundPegg Competitive Map PEFit recent entrants Fit Generic Consulting Delivery SaaS Thursday, February 23, 2012
  • 24. ahem. The Ask Thursday, February 23, 2012
  • 25. Overview & Investment DIFFERENTIATORS THE MARKET USE OF INVESTMENT $2B on assessments Culture Underpinning SALES, MKTG & BD $20B HR consulting Adaptive 81% of cos. utilize ➡ Increase demand gen ➡Extend outbound demand employee assessments Tailored efforts 25% seek culture fit ➡Weekly webinars; Culture Objective roadshows Sources: NCAIS, ERE/RocketHire, SHL ➡ Forge new channels Social PRODUCT INVESTMENT SOUGHT ➡Automation (pay, on-board, $3Million delivery) ➡HRMS integrations ➡ Pegg Extensions ➡ Patent Filings Thursday, February 23, 2012