Tim Wolters is presenting to raise funding for RoundPegg. RoundPegg provides quantitative surveys and analysis to identify a company's core culture values and how well job candidates and employees fit within that culture. RoundPegg aims to help companies hire for culture fit, develop engaged employees, and shift culture over time. Tim outlines RoundPegg's progress, product offerings, sales process and competitive advantages. He is seeking a $3 million investment to expand sales and marketing efforts, further develop the product through automation and integrations, and obtain patents.
8. Value of Culture
Companies with
6X strong, well-aligned
cultures outperform
their competition by
a factor of 6
- Jim Collins, Built to Last
Thursday, February 23, 2012
10. RoundPegg Quantified
CUSTOMER ROI
Hiring for Culture Fit 19.7% increase in hiring
increases company
top performers
performance and 27.2%
likelihood to turnover
reduces turnover Netw
ork
000
SH
d DI
S ave
0 0,
$ 1,2
Thursday, February 23, 2012
12. Who is RoundPegg?
Brent Daily Tim Wolters Dr. Natalie
Founder, Yahoo! Green, Founder, Dante Software,
Student of Company Collective Intellect Baumgartner
Culture, Stanford MBA Data Analytics Expert Exec Assessment Veteran,
Clinical Psychologist, APA
Board Member
advisors + board members* investors
Dr. Amy Kristof- Mark Newman* Access
Brown Founder and seasoned HR
Ventures
Seminal researcher behind software entrepreneur
Person-Environment Fit HireVue Led by Kirk
University of Iowa Holland
Westminster, CO
Rusty Rueff
Libby Sartain* Former VP of HR TechStars
Former Chief People Officer Electronic Arts, Pepsi Class of 2010
Southwest Airlines, Yahoo! Board Member Boulder, CO
* RoundPegg Board Member GlassDoor, HireVue
Thursday, February 23, 2012
16. Product + Process Overview
• Baseline incumbents
Provide 7-minute culture value survey or more in-
depth 25-minute culture values, personality &
communication style surveys
• Statistical analysis
RoundPegg’s machine learning provides the statistical
analyses to identify what drives success with
company, team and manager
• Hire, Develop, Shift Culture
Custom guides help companies utilize their culture
intelligence in the manner that suits them
Thursday, February 23, 2012
17. Application for Executives
Why Companies Buy:
• Quantify culture
• Bottom up measure
• Sub-culture differences
^ click for CulturePegg video
Thursday, February 23, 2012
18. Application for Candidates
HirePegg
Why Companies Buy:
• Increase retention
• Maintain culture
• Hire top performers
^ click for HirePegg video
Thursday, February 23, 2012
19. How Do You Sell This Stuff?
•Who
• What
• How
• How Much
Thursday, February 23, 2012
20. Applications
BASELINE DEVELOP HIRE
Geo Expansion Engagement Reduce Turnover
Leadership Change Emp. Coaching Align Culture
M&A Team Dynamics
Cube
Guides HirePegg
CulturePegg Free, individual Hire for Culture Fit
Identify core one-sheets for
culture values, others to work
sub-cultures better with you
TeamPegg
MergePegg Improve team
RecruitPegg
Identify core dynamics Resume
culture (track, increase supplement for
differences, engagement – Q2 channel (lead gen)
integration keys – ‘12)
Q3 ‘12
Culture Platform
Thursday, February 23, 2012
21. Sales Process – Results since 10/15/11 (14 wins)
SEO SEM RecruitPegg Outbound
Demand HubSpot
Marketing
Trada
SEM
Jigsaw/ Cost per Lead: $156
65%
MailChimp
Generation Automation Optimization Outbound
Qualified Lead: $240
57%
I n s i d e Online Demo Demo: $421
47%
Sales Trial Trial: $895
91%
Demo Results Results: $984
‘Outside’ for Deals $60k+ 77%
Proposal Proposal: $1,278
60%
Close Close: $2,130
A c c t Onboard Upfront:
MRR:
$1,444
$748
Services Cross-sell
Thursday, February 23, 2012
22. Competitors
Hint: zero is the wrong answer
Thursday, February 23, 2012