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July 14, 2013
Natural Communities And Sustainability
Richard Brubaker, Collective Responsibility
July 2013
July 14, 2013
About Me
July 14, 2013
My Experience
200+
July 14, 2013
Natural Communities And Sustainability
Richard Brubaker, Collective Responsibility
July 2013
July 14, 2013
Finding A Balanced Model
… is difficult
Economic
Performance
Environmental
Performance
Social
Performance
Sustainability Gap
July 14, 2013
Social and
Environmental Failures
in China are very
personal
China’s Struggles To Find Balance
… when economic growth is priority
July 14, 2013
Simple truth: If you don’t care about
your community, “sustainability” as
we understand it is unachievable
Sustainability needs
“Sustainability” Won’t Be Enough
July 14, 2013
Natural Vs. Manufactured Communities
Natural Manufactured
Enriching Economic
Intimate Anonymous
Cohesive Chaotic
Self-Supporting Selfish
Pull Push
July 14, 2013
Natural Vs. Manufactured Communities
Community Centers
Church
/ Temple
Gym / club
Starbucks
Malls
Social
Media
Grandma’s
House
Residential
Community
Street CommunityParks
Museums Local Restaurants
Bars
Social
Media
July 14, 2013
Urbanization Strains Natural Communities
… and catalyzes growth of manufactured environments
Sole focus on
urbanization and
consumption
impacts natural
communities
• Families are separated
• Migrants aren’t integrated
• Individuals feel isolated
July 14, 2013
When Natural Communities Breakdown
Sh*t happens
July 14, 2013
Building Urbanized Natural Communities
… to find harmonious society
Image Image
Image Image
Sole focus on
urbanization and
consumption
impacts natural
communities
• Families are separated
• Migrants aren’t integrated
• Individuals feel isolated
Focus turns to
creating urban
environments with
balanced quality of
life, rooted in
strong communities
• Families are reunited
• Migrants are integrated
• Individuals aren’t isolated
July 14, 2013
Rebuilding Natural Communities
Manufacturing the right infrastructure
July 14, 2013
Rebuilding Natural Communities
Community minded groups and businesses
July 14, 2013
Thank You!
Richard Brubaker
Founder, Collective Responsibility
Adjunct Professor of Sustainability, CEIBS
rich@collectiveresponsibility.org
@ChinaCSR

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Natural Communities And Sustainability

  • 1. July 14, 2013 Natural Communities And Sustainability Richard Brubaker, Collective Responsibility July 2013
  • 3. July 14, 2013 My Experience 200+
  • 4. July 14, 2013 Natural Communities And Sustainability Richard Brubaker, Collective Responsibility July 2013
  • 5. July 14, 2013 Finding A Balanced Model … is difficult Economic Performance Environmental Performance Social Performance Sustainability Gap
  • 6. July 14, 2013 Social and Environmental Failures in China are very personal China’s Struggles To Find Balance … when economic growth is priority
  • 7. July 14, 2013 Simple truth: If you don’t care about your community, “sustainability” as we understand it is unachievable Sustainability needs “Sustainability” Won’t Be Enough
  • 8. July 14, 2013 Natural Vs. Manufactured Communities Natural Manufactured Enriching Economic Intimate Anonymous Cohesive Chaotic Self-Supporting Selfish Pull Push
  • 9. July 14, 2013 Natural Vs. Manufactured Communities Community Centers Church / Temple Gym / club Starbucks Malls Social Media Grandma’s House Residential Community Street CommunityParks Museums Local Restaurants Bars Social Media
  • 10. July 14, 2013 Urbanization Strains Natural Communities … and catalyzes growth of manufactured environments Sole focus on urbanization and consumption impacts natural communities • Families are separated • Migrants aren’t integrated • Individuals feel isolated
  • 11. July 14, 2013 When Natural Communities Breakdown Sh*t happens
  • 12. July 14, 2013 Building Urbanized Natural Communities … to find harmonious society Image Image Image Image Sole focus on urbanization and consumption impacts natural communities • Families are separated • Migrants aren’t integrated • Individuals feel isolated Focus turns to creating urban environments with balanced quality of life, rooted in strong communities • Families are reunited • Migrants are integrated • Individuals aren’t isolated
  • 13. July 14, 2013 Rebuilding Natural Communities Manufacturing the right infrastructure
  • 14. July 14, 2013 Rebuilding Natural Communities Community minded groups and businesses
  • 15. July 14, 2013 Thank You! Richard Brubaker Founder, Collective Responsibility Adjunct Professor of Sustainability, CEIBS rich@collectiveresponsibility.org @ChinaCSR