Government Ethics and Democratic Participation include topics on Ethics and Public Opinion, Social Responsibility, Social Obligation & Social Responsiveness and Ethics of Corporate Social Responsibility.

1. GOVERNMENT ETHICS
AND DEMOCRATIC
PARTICIPATION
Reported by: SITTIE MAJERA A.
UPAM

2. TOPIC OUTLINE
 Ethics and Public Opinion
Social Responsibility, Social Obligation & Social
Responsiveness
Ethics of Corporate Social Responsibility

3. ETHICS AND PUBLIC OPINION
Public Opinion- is judgment which is formed and entertained
by those who constitute the public and is about public affair.
Public Opinion is for social welfare. This welfare of society is
an essential characteristics of public opinion.
Public Opinion- based on ethical actions.
Public Opinion based solely on people perception of how the
company’s ethical behavior.
Public opinion is an important gauge for the managers to see
in spotting trends and anticipating the future so their
companies can be succeed.
Growing trends toward ethical treatment help enlightened
companies win the court of public opinion, which translates

4. SOCIAL RESPONSIBILITY, SOCIAL
OBLIGATION &
SOCIAL RESPONSIVENESS
“I am of the opinion that my life belongs to the whole
community and as long as I live, it is my privilege to do for it
whatever I can. I want to be thoroughly used up when I die,
for the harder I work, the more I live.” ~George Bernard

5. SOCIAL RESPONSIBILITY
Social responsibility is an ethical framework which suggests
that an entity, be it an organization or individual, has an
obligation to act for the benefit of society at large.
Social responsibility is a duty every individual has to perform
so as to maintain a balance between the economy and the
ecosystems.
This responsibility can be passive, by avoiding engaging in
socially harmful acts, or active, by performing activities that
directly advance social goals.

6. SOCIAL RESPONSIBILITY
 Being Socially Responsible means that people and organizations
must behave ethically and with sensitivity toward social, cultural,
economic and environmental issues.
Striving for social responsibility helps individuals, organizations
and governments have a positive impact on development, business
and society with a positive contribution to bottom-line results.
“We make a living by what we get, but we make a life by what we give.” –
Winston Churchill.

7. SOCIAL OBLIGATION
 Social Responsibility result to Social Obligation
Responsibility and Obligation "go together like Horse
and carriage, love and marriage": you can't have one
without the other.
Your responsibilities are yours, but they result in
obligations towards both yourself and your
environment, or even society.
 Responsibility is something you can be held
accountable for. How much you actually take
responsibility for thinks, is evident from how you deal

8. SOCIAL RESPONSIVENESS
The ability of a corporation to relate its operations and
policies to the social environment in ways that are mutually
beneficial to the company and society. - (Essential of Management by
Harold Koontz)
The capacity of a corporation to respond to social pressure.-
(Corporate Social Responsibility: The good, the bad, and the Ugly by Subhabrata
Bobby Banerjee)
Social responsiveness strategies can be reactive, defensive,
accommodation and proactive.- (Sethi, 1979)

9. SOCIAL RESPONSIVENESS
The difference between social responsibility and social
responsiveness is that the latter implies actions and the “how”
of enterprise responses.
Social responsibility emphasizes obligation and accountability
in society while social responsiveness emphasizes action and
activities.
Focus on how to responds to issues than trying to determine
ultimate social responsibility.

10. ETHICS OF CORPORATE SOCIAL
RESPONSIBILITY
ETHICS- What is the correct things to do. Includes action of
employees and organizations.
Reflects the philosophy of business.
“It takes 20 years to build a reputation and only 5minutes to ruin it.”
(Warren Buffet).
Business should not only be responsible morally to the stakeholders but also
to the society, environment and towards a sustainable planet at large.

11. Many other names are used to refer to CSR such as
socially responsible business, responsible business
conduct, responsible entrepreneurship, corporate
citizenship, corporate accountability or corporate
sustainability.
CSR is the continuing commitment by businesses to
behave ethically & contribute to economic
development while improving the quality of life of the
workforce & their families ,local communities and the
society at large. (World Business Council)
CORPORATE SOCIAL
RESPONSIBILITY (CSR)

12. CORPORATE SOCIAL
RESPONSIBILITY (CSR)
CSR policy functions as a self-regulatory mechanism
whereby a business monitors and ensures its active
compliance with the spirit of the law, ethical standards
and international norms.
“Optimizing operations to minimize environmental
impact and improve social outcomes while maximizing
performance.” © IBM, 2009.
Self-regulation that is built into a business model,
designed to produce long-term positive social and
environmental impacts, and which improves the
business’ long term economic value.

13. CSR requires companies to acknowledge that they should be
publicly accountable not only for their financial performance
but also for their social and environmental record.
CSR encompasses the extent to which companies should
promote human rights, democracy, community improvement
and sustainable development objectives throughout the world.
(Confederation of British Industry,2001).
CSR is the commitment of businesses to contribute to
sustainable economic development working with employees,
their families, the local community and society at large to
improve their quality of life in ways that are both for business
CORPORATE SOCIAL
RESPONSIBILITY (CSR)

14. CORPORATE SOCIAL RESPONSIBILITY (CSR)
CSR in Equation Form Is the Sum of:
Economic Responsibilities (Make a profit)
Legal Responsibilities (Obey the law)
Ethical Responsibilities (Be ethical)
Philanthropic Responsibilities (Good corporate citizen)
CSR

15. PYRAMID OF CSR
Source: Archie B. Carroll, “The Pyramid of Corporate
Social Responsibility: Toward the Moral Management
of Organizational Stakeholders,” Business Horizons
(July-August 1981). © 1991 by the Foundation for

16. ETHICAL RESPONSIBILITY
 This includes the behavior of the firm that is
expected by society but not codified in law.
There is an elements of voluntary action in
performing this responsibility.
Example: Respecting the religious sentiments
and dignity of people while advertising for a
product.

17. HOW IS CSR RELATED TO ETHICS
Ethics is a proactive concept: doing the right thing
because you should, not because you have to.
CSR is the proactive acceptance of responsibility for
the impact of business activities on the environment,
consumers, communities and all other members of the
“public sphere” – aka “stakeholders.”
Promoting the public interest by encouraging
community growth and development, while also
eliminating practices that harm stakeholders
regardless of the legality of those practices.

18. HOW IS CSR RELATED TO ETHICS
Building CSR into the corporate strategy and culture
is the key.
CSV – “Creating Shared Value”
Corporate success and social welfare are
interdependent:
To be profitable, a business must have a healthy and educated
workforce, as well as sustainable resources.
For society to thrive, profitable businesses must be developed
and supported to create income, wealth, tax revenues, and
opportunities for philanthropy.

19. Poverty Alleviation – Jollibee Group Foundation’s Farmer Entrepreneurship Program:
Linking Farmers to the JFC Supply Chain. Jollibee Foods Corporation is recognized for
practicing a business model responsive to societal needs, particularly in pushing for
enabling people to develop business ventures to become part of a progressive society.
• Environmental Excellence – DOW Chemical Thailand’s DOW Chemical for Sustainable
Industry. DOW Chemical Thailand is cited for its strong leadership across various
industries to promote environmental sustainability and safety standards, designing a
program that created impact in both scale and quality. Its holistic approach is towards
creating shared value for both the company and the industries it serves.
• Education Improvement – Jollibee Group Foundation’s Busog, Lusog, Talino (BLT) School
Feeding Program. Jollibee Foods Corporation is honored for having a corporate social
responsibility program aligned with its core mission and competencies as a business.
Jollibee also extends its expertise in food safety to address food handling issues in the
feeding program.
• Health Enhancement – P.T. Unilever Indonesia for their School Program – An Integrated
Health Hygiene Promotion. P.T. Unilever Indonesia is awarded for its program that
addresses the health and sanitation needs of a community, as well as encourages the
youth to adopt good hygiene practices—underscoring the importance of behavior change
among the youth in remote areas, where health and sanitation systems are poor.

20. JOLLIBEE FOODS
CORPORATION’S
CSR PROGRAMS
Jollibee Foundation’s Busog, Lusog, Talino (BLT) brings together local
education stakeholders and JFC employee volunteers to mitigate
hunger and undernourishment, widely attributed causes of school
attendance decline and drop-out among lower grade pupils. Daily
lunch is provided to below normal weight-for-age Grades 1 & 2
pupils with food prepared by parent groups following menus
developed by Jollibee Foundation. The parents also attend seminars
on food safety, cooking, health and nutrition. For SY 2008-2009, BLT
is being implemented in 54 public elementary schools benefiting
1,822 pupil beneficiaries. Pupils exhibit marked improvements in
weight and attendance while their parents show improved budgeting
and menu preparation skills as well as knowledge on nutrition.
Aside from education, Jollibee Foundation also has initiatives in
livelihood, leadership development and provides assistance in times

21. True to its advocacy of “People Helping
People”, the SM Foundation, Inc. (SM
Foundation) empowers through education,
livelihood training, housing, and health and
medical programs. It offers college
scholarships, medical missions and farmers'
trainings and builds, donates and maintains
classrooms and school buildings to public
schools. The Foundation also renovates and
maintains wellness centers in public hospitals
and health care centers. Under the SM
Cares Program, a division of SM
Foundation,persons with disability, the
elderly, youth, women, Overseas Filipino
Workers (OFWs) and their families are looked
after.

23. END
“We need business to understand its social
responsibility, that the main task and objective for a
business is not to generate extra income and to
become rich and transfer the money abroad, but to
look and evaluate what a business has done for the
country, for the people, on whose account he or she
has become.