The document discusses corporate citizenship and corporate social responsibility. It defines corporate citizenship as a company's commitment to solving social problems beyond its business activities. This can include both activities that directly benefit the company and activities with no direct benefit. It then discusses the stages of corporate citizenship and defines corporate social responsibility as companies voluntarily integrating social and environmental concerns into their operations. The document uses Samsung as a case study, outlining its various social programs in areas like social welfare, the environment, education, and more. It concludes that more businesses are recognizing their role in society and engaging in social and environmental activities through corporate citizenship initiatives.

1. BY
DEEP RANA
BBA 3rd SEMESTER
07113701713
UNDER THE ESTEEMED GUIDANCE OF
MS. ALKA SANJEEV
ASSISTANT PROFESSOR

2. What is Corporate Citizenship?
Corporate citizenship relates to the company's commitment to
solving social problems in its local environment and around its sites
above and beyond its actual business activities.
Activities with no direct benefit to the company and activities that
generate some form of economic return can both fall under the
concept of corporate citizenship.

3. Corporate Citizenship; it is a resultant effect of the global
economy that make business to automatically be open to the
challenges of societal expectations/ responsibilities. Which enhance
the legitimating and the liberation of the private commercial
enterprises globally in the 1980s/90s occasioned by the exponential
manifestation of corporate networking globally via technology.
As in the political sense of human individual, a business is assumed
to be a citizen of its operational environment and should as a matter
of fact owe it some level of active allegiance and commitment.

4. Citizenship according to Drucker (1993) means the legal rights and
duties of a member of a country
Corporate identity is the selfness awareness and fundamental of
answering the question of who are we by rganisations
(Albert& Whetten ,1985,Benning 1999)

5. Stages of Corporate Citizenship
Business leaders throughout the world are making corporate
citizenship a key priority for their companies. Some are updating
policies and revising programs; others are forming citizenship
steering committees, measuring their environmental and social
performance, and issuing public reports. Select firms are striving to
align staff functions responsible for citizenship and move
responsibility — and accountability — into lines of business.

7. What is Corporate Social Responsibility?
CSR is defined as, “a concept whereby companies integrate social
and environmental concerns in their business operations and in
their interaction with their stakeholders on a voluntary basis”.
It is also defined as, “…a way in which enterprises give
consideration to the impact of their operations on society and
affirm their principles and values both in their own internal
methods and processes and in their interaction with other actors.
CSR is a voluntary, enterprise-driven initiative and refers to
activities that are considered to exceed compliance with the law”.

8. The Corporate Social Responsibility Hierarchy

9. Significance of CSR
1. CSR in Community Development :
• Shares the negative consequences as a result of industrialization
• Helping to Get Talents
• CSR Helps to Protect Environment
• An Aid to Alleviate Poverty
2. The Business Benefit
• Improved Financial Performance
• Enhanced Brand Image and Reputation
• Increased Sales and Customer Loyalty

10. Samsung Group is a South
Korean multinational conglomerate
company headquartered in Samsung
Town, Seoul.
It was founded by Lee Byung-Chul in
1938 as a trading company.
Samsung Group deals in following business areas :
 Consumer Electronics
 Digital Appliances Business
 Health & Medical Equipment Business
 IT & Mobile Communications

11. Consolidated Statements of Financial Position

13. Samsung takes its role as a "good corporate citizen" very seriously
and stands firmly behind its commitment to making a lasting social
contribution to the community. Some of its programs are :
 Social Welfare Programs
 Animal Welfare Programs
 Cultural and Arts Programs
 Academic and Educational Programs
 Environmental Preservation Programs

14. CONCLUSION
 Business houses all over the world are increasing in realizing their
stake in the society and engaging in various social and environmental
activities.
 CC holds a very important place in the development scenario of
the world today and can pose as an alternative tool for sustainable
development.
 With increasing and widespread commitment of corporate
resources to CC, attention is now shifting to the strategic formulation,
implementation, and measurement of the market returns to CC
initiatives.

15.  This emphasize the need for better measurement models of CC
that capture and estimate clearly the effects of a company’s CC
actions on its stakeholders as well as on the nations in which they
are operating.

16. Thank You