Uploaded byTom Doust
CSLP June Residential Social Media Tech workshop
This document discusses using social media and technology tools for charities and non-profits. It provides a brief history of the internet and major tech platforms. It also shares statistics on digital skills in the UK workforce. The rest of the document offers tips on using tools like Twitter, Facebook, and Dropbox and emphasizes taking small steps, experimenting, and selective engagement with technology.
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CSLP June Residential Social Media Tech workshop
- 1. What‟s the difference between a Wookieand a Wiki?
- 2.
- 3. What this sessionis not going to do Evangelise technology Advocate that we are „experts‟ Offer „social media training‟ Cover it all… there‟s way too much
- 4. What this sessionis going to do Share how Fellows use social media Introduce a number of tools Establish peer learning networks
- 5. Social media quiz Multiplechoice m.socrative.com Room no. 545023 http://www.socrative.com
- 6. World wide web1990 Google 1998 Facebook 2005 Twitter 2006 iPhone 2007 http://en.wikipedia.org
- 7. 16 million adultsin the UK don‟t have basic online skills 90% of all jobs will require IT skills by 2015 8% of UK GDP for which the internet economy is accountable 66% of employers are dissatisfied with the digital skills of their workforce
- 8. Charities are amongthe organisations with the most to gain from upping their digital skills 20%have little or no presence 50% need help with web design and social media http://www.go-on.co.uk/challenge/uk-snapshot “Digital will be, if it isn’t already, the preferred means of communications with most stakeholders.” Digital fluency, Review of social sector skills & leadership http://leadingsocial.org.uk
- 9. Digital: What EveryCharity Leader Should Know • Income generation • Stakeholder reach • Collaborative working http://www.lasa.org.uk/news/detail/opinion-leaders-argue-that-digital-is-key-to-sector-sustainability-in-new-r http://www.slideshare.net/LasaCharity/charity-digital-leaders-report-final3-14649007
- 15. Five social mediaand tech themes to consider 1) It‟s okay to think: this is all a bit strange… would I really act this way if I wasn‟t engaging online?
- 16. Five social mediaand tech themes to consider 2) Dump the IT helpdesk and take the initiative. Be inquisitive!
- 17. Five social mediaand tech themes to consider 3) We need to „unlearn‟ in order to allow us to „relearn‟.
- 19. "Unlearning is requiredwhen the world or your circumstances in that world have changed so completely that your old habits now hold you back. You can't just resolve to change. You need to break a pattern, to free yourself from old ways before you can adopt the new.” Cathy N. Davidson
- 20. Five social mediaand tech themes to consider 4) It‟s understandable to feel overwhelmed: take small steps, experiment and be selective. Don‟t try and reinvent the wheel.
- 21. Five social mediaand tech themes to consider 5) There has never been a better time to connect and collaborate
- 22.
- 25. How Kate usestwitter • Patchily! • @kateswade and @shared_assets • For information and news • With columns / tweetdeck • And “self control” • Balance between silly and professional • Lots of RTs (laziness + hard to think on the spot)
- 27. La Toyah andTwitter 1. Commentary and discourse 2. Promote and share information 3. Support to and from others 4. Network and connect 5. What next?
- 28. Twitter as aresearch tool for dialogue / data - an experiment
- 32. facebook • A toolfor team communication • Sharing info, links, files, events, photos etc.
- 33. facebook • Enables interactionand information through a familiar, and well frequented, interface
- 41.
Editor's Notes
- #2 In honour of our recent exchange about wikis from Rachel and Andy, I have decided to title this session ‘What’s the difference between a Wookie and a Wiki? We will come back to this later on…Okay so I am very excited about this session and it’s going to be a very open session. I have asked a number of Fellows to share their experiences and I want to encourage disruption so please do ask questions and open discussion along the way.
- #3 Before we start if you have a device and you are not connected then the wifi name here is XXXXX. For those who use Twitter I would like to propose for this session that we use the Hash Tag ‘social fellows’ if you don’t know what a hashtag is then we will come onto that at the end of the session. I have sent this presentation and accompanying material to a Drop Box folder, we will come onto this too! And I have shared this presentation using something called ‘Slide Share’ which is a an online presentation sharing too, I have emailed you the address of where you can pick this up. SO by all means take notes but I have tried to share the information from this workshops as openly as possible.
- #4 What this session is NOT going to do Evangelise technology Advocate that we are ‘experts’Offer ‘social media training’Cover it all… there’s way too much
- #5 What this session isgoing to doShare how Fellows use social media Introduce a number of toolsEstablish peer learning networks
- #6 So we are going to start with a quick multiple choicequiz and we are going to use quite a fun social tool called Socrative. I need you all to get into pairs or threes and at least one of you must have a device which is connected to the internet e.g. smartphone phone, laptop or tablet. Points mean prizes so we have a prize for the winning team(s). So, could you go to your web browser and in the address bar type in m.socrative.com once there you will be asked for a room number, please type in 545023. Then type the name of your team. Once you have done this then wait as we want to make sure everyone else is signed in and ready to go. Okay, we are going to do a rocket race so first rocket to the end or the team who get the most questions correct win. Let’s go! So Socrative us a fun tool which you can use and is beginning to be used in education: at the end it allows you to download an Excel report so you can see who responded and
- #7 There’s a certain irony to that clip, Email leading to better communication, clarity and time off! Not likely today!Who remembers sending their first email? Where was it? It’s important to get a perspective on the age of tech and social media… it’s still really in it’s infancyRead out slide World wide web 1990 Google 1998 Facebook 2005 Twitter 2006 iPhone 2007We are only really at the birth of social media and the internet, it’s still in it’s infancy SO experimentation is the name of game as we find our way
- #8 But the impact tech, social media and the internet is having on our society, on our work place is very significant16 million adults in the UK don’t have basic online skills.90% percentage of all jobs which will require IT skills by 2015 .8% of UK GDP which the internet economy is accountable for.66% the percentage of employers dissatisfied with the digital skills of their workforceIt has become a vital component of our work and will continue to become more important
- #9 There is lots of potential in the charity sector but not all charities/social sector orgs have picked up its importance Charities are among the organisations with the most to gain from upping their digital skills 20% have little or no presence 50% need help with web design and social mediahttp://www.go-on.co.uk/challenge/uk-snapshot“Digital will be, if it isn’t already, the preferred means of communications with most stakeholders.”Digital fluency, Review of social sector skills & leadership
- #10 Last year Lasa (the charity which supports social sector orgs) conducted an open source piece of research on digital fluency in the charity sectorSome of the main findings included: Income generation Stakeholder reach Collaborative workingI would recommend having a look through this report, lots of good advice for charities
- #11 This is how it worked, you can access the presentation on slideshare, they asked a number of experts to share their wisdonThis is Nigel Lewis, CEO of AbilityNet, who advises amongst other things to not waste money and reivent the wheel because there are a lot of tools out there which can be used for free
- #12 Dan Sutch who works at the Nominet Trust who talks about ‘tech champions’ those curious enquiry lead individuals who can support you or by setting up networks through social media to build up a knowledge base.
- #13 (Baroness) Martha Lane Fox, UK digital champion. I actually want to point out that you need to critique this report and not take it all as gospel. So I would disgree with Martha’s third point here on recruiting a digital intern…
- #14 That’s because you need to trust the person who helps deliver your social media messages, hence why it is important that we as social leaders fully understand it. Does anyone remember when HMV ran into trouble? Their 62K followrs on Twitter got a little too much detailRead through tweets
- #15 Does anyone know who this is? Paris Brown: Britain's first youth police and crime commissioner Her clumsy use of social media brought that role to a dramatic end – hugely damaging for her fledgling career
- #16 So with these thoughts in mind I am going to offer five social media and tech themes to consider: 1) It’s okay to think: “this is a all a bit strange”… would I really act this way if I wasn’t engaging online?
- #17 2) Dump the IT helpdesk and take the initiative. Be inquisitive! It’s so much more empowering if you can take control of the situation by having some knowledge and skills. It will save you time!
- #19 This is Cathy Davidson’s book about brain science and technology, I would recommend reading it if you are interested in how we might start to look at things differently. She highlights historian Robert Darnton who puts our current information age into perspective. Darnton argues there have been four moments in our history when human interaction and communication have fundamentally changed our society. 1) invention of writing in between 3000-4000BC 2) Moveable type in C10th (first system of printing) 3) Mass printing, books, newspapers C18th 4) Today! Are we equipped today for this forth epoch ? Cathy argues that we need to unlearn in order to relearn to give us the best opportunity of being open to ways of working.
- #20 EXAMPLE? Twitter: I had to unlearn trying to absorb as much as possible and to allow me to relearn how to absorb the important stuffAre we equipped today for this forth epoch ? Cathy argues that we need to unlearn in order to relearn to give us the best opportunity of being open to ways of working.
- #21 4) It’s understandable to feel overwhelmed: take small steps, experiment and be selective. Don’t try and reinvent the wheel. There’s lots of great free stuff out there. We should’t feel we have to engage with it all. Use the things which will support you and what you do.
- #22 Technology and social media is bringing people together in new and exciting ways. Connecting and collaborating has become easier and it can have fantastic results.
- #23 I have sat on the train and sifted through a number of images of cells to help Cancer Research UK
- #24 Okay so here’s how the rest of the session is going to work. I have asked a number of Fellows to talk about their experiences of social media. WE are NOT going to teach you how to use the tools, we are going to introduce you to themThe idea is that we follow up this session by setting up learning networks between Fellows to pass on skills and share best practice. We are NOT going to talk about Linked In. this will be discussed in the autumn residential.
- #25 We are going to start with Twitter. It is for you to decide, however I would say that Twitter for me is and continues to be the most important social media tool in work.We are going to hear from Kate, La Toyer and Sinem about how they are using it. Twitter is a online tool which allows people to share text based messages in 140 characters or less. Great for signposting to interesting and relevant ideas.
- #26 Kate will talk through slides
- #28 1
- #29 Sinem will talk through slides
- #30 Just to tail this and to say that there are lots of great tools out there which link to Twitter. Storify is one I find interesting.It allows you to pull sources of news from a number of social media channels using different media and create a story online. So you can have the view of current affairs from many different experiences all brought together in one story stream.
- #31 This a Storify from the weekend related to the Oklahoma tornado Weather channel and local news channels helping people keep up to date They can follow on their mobile devices which have battery because power might be downBrings together a record of events (US government starting to use)You can use this if you hold an event and have a social media presence (Nesta)
- #32 Facebook
- #33 David Russell will talk through slides
- #35 Yammer is an alternative to Facebook, it’s like Facebook for the workplace and helps collaboration between employees.Think Facebook and all of it’s functionality and apply it in a professional internal work space.
- #36 As a Trustee of Envision I have access to our Yammer stream, it’s a great way of being able to dip into what’s happeningI can also connect with anyone in the organisation and add my own comments and useful information. Envision split across four locations in England so a good way to connect the organisation.
- #42 William to talk about blogging and Word Press
- #43 William to talk about blogging and Word Press
- #44 Jude to talk about blogging
- #45 Another tool for blogging is Tumblr – Tom needs to add a slide
- #46 Michele to talk about Padlet Wall (Acumen storytelling)
- #48 Tom to talk about Audio Boo and research project
- #49 Tom to talk about Audio Boo and research project
- #50 Tom to talk about Audio Boo and research project
- #51 Tom to talk about Audio Boo and research project
- #52 Tom to talk about Lanyrd
- #54 Tom to talk about Scoop.it
- #55 Tom to reflect on the Hashtag ‘SocialFellows’.
- #56 Tom to talk about Wundrlist
- #60 Tom to talk about Visualise me
- #63 Tom to talk about About.me
- #64 Tom to talk about the Wiki and the wookies!
- #65 Tom to reflect on the Hashtag ‘SocialFellows’.