This document discusses crowdfunding as a way for musicians to raise funds. It notes that over 75% of crowdfunding projects are for art and creative projects. To run a successful crowdfunding campaign, it recommends having a clear goal, creating a sense of urgency, knowing your target audience and engaging them, developing a marketing plan, offering appropriate rewards, being authentic, and working hard. Communication and involvement of fans throughout the campaign are also emphasized.

1. Crowdfunding for Musicians

2. Ronald Kleverlaan
Crowdfunding Evangelist & Entrepreneur
founder Dutch Crowdfunding Roundtable &
co-founder European Crowdfunding Network
@kleverlaan
Consultancy and development of crowdfunding
platforms
www.webclusive.com

3. Consultancy and development of
crowdfunding platforms
Raised € 2.000.000 online donations
(65% art & creative projects)
75% of crowdfunding projects
Network of crowdfunding consultants
Owner of NINOX
(First dedicated crowdfunding software)

4. Crowdfunding Crowdsourcing
co-creation
Where are we talking about?

5. Crowdsourcing
tekst

6. Crowdfunding
History

14. Current state of
Crowdfunding

15. > 450 platforms

16. > 1 million campaigns

17. > 1,4 billion dollar in 2011
97% in Europe & US

18. 63% growth a year
Fastest growth - Reward based

19. Examples Crowdfunding Creative
Industry in Europe

25. How to run a successful
crowdfunding campaign?

26. 1) Clear goal
2) Urgency
3) Know your crowd
& engage them
4) Marketing plan
5) Right price /
rewards
6) Authenticity
7) Work hard

27. Clear Goal

28. Sense of Urgency

29. Source: Kickstarter - http://blog.kickstarter.com/post/6627051200/shortening-the-

30. Focus on your target group

31. Reaching The Crowd
Friends,
Family
& Fans

32. Reaching The Crowd
Friends,
Family
jj
& Fans
Friends of Friends

33. Reaching The Crowd
Friends,
Family
jj
& Fans
Friends of Friends
Unknown
investors

34. Reaching The Crowd
50%
Friends,
Family
jj
& Fans
Friends of Friends
Unknown
investors

35. Reaching The Crowd
25%
50%
Friends,
Family
jj
& Fans
Friends of Friends
Unknown
investors

36. Reaching The Crowd
25%
25%
50%
Friends,
Family
jj
& Fans
Friends of Friends
Unknown
investors

37. Involve fans in campaign

38. Communication plan

39. Creative rewards

49. Eddy Terstall good
rewards

50. No easy money - A lot of work

51. Authenticity

52. Crowdfunding Succes
Create a compelling story & video
Clear and feasible goal
Keep on communicating
Involve your fans
Be transparant
Work Hard

53. Happy crowdfunding!
Ronald Kleverlaan
@kleverlaan
ronald@webclusive.com
www.slideshare.net/kleverlaan