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Masterclass crowdfunding incubators - European angel and p2p summit Prague

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Crowdfunding Masterclass Incubators and Accelerators

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Masterclass crowdfunding incubators - European angel and p2p summit Prague

  1. 1. @kleverlaan | European Strategy Head Eureeca | Founder CrowdfundingHub – European Crowdfunding Consultancy & Research Equity Crowdfunding for Startups
  2. 2. Ronald Kleverlaan Founder Crowdfunding Hub & co-founder European Crowdfunding Network Advisor European Commission “Crowd Investing” Horizon2020 European Strategy Head Eureeca @kleverlaan ronald@kleverlaan.com
  3. 3. Agenda »Crowdfunding History & size of market in Europe »Types of Crowdfunding (Return on Involvement model) »Goal of Founders: Crowdfunding - More than money »Crowdfunding = Community funding »Succesful Crowdfunding - Campaign do & dont’s »CrowdBusiness – New business models
  4. 4. Crowdfunding
  5. 5. “Lenten” concert Mozart -1784
  6. 6. Statue of Liberty - 1885
  7. 7. Marillion Crowdfunding Consultancy
  8. 8. Kickstarter - Reward-based crowdfunding $2 billion || 10 million backers || >90K projecten Crowdfunding Consultancy
  9. 9. Funding Circle – CrowdLending £1,150M - > 45.000 investors Crowdfunding Consultancy
  10. 10. Source: Moving Mainstream - The European Alternative Finance Benchmarking Report
  11. 11. Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
  12. 12. Source: Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
  13. 13. Source: Pushing Bounderies -The 2015 UK Alternative Finance Industry Report
  14. 14. Different types of funding Donations, pre-sales, loans, equity Crowdfunding Consultancy
  15. 15. Different types of funding Donations, pre-sales, loans, equity Crowdfunding Consultancy
  16. 16. ROI = Return on Involvement Financial, material and social returns Crowdfunding Consultancy
  17. 17. Regulations on Crowdfunding in EU Max 5M without prospectus, trust accounts, big differences in Europe
  18. 18. Crowdfunding more than money marketing broad support market research brand loyalty easier to attract additional funds Crowdfunding = More than money Funding is only one of the reasons to use crowdfunding
  19. 19. Marketing 1300 funders - Local city promotion - 4 million euro
  20. 20. Local support for community projects Let citizens choose what projects to receive additional grants
  21. 21. Market research 18.000 subscribers - >1 million euro raised
  22. 22. Brand loyalty and local commitment Polare - Management buy-out after bankruptcy
  23. 23. Additional finance $2,5 million pre-sales -> VC -> Facebook
  24. 24. Crowdfunding = Community Funding Not an anonymous crowd, but involved community
  25. 25. Kickstarter - Mostly small projects 85%71%
  26. 26. Community of loyal customers 1 million euro growth funding in 2 campaigns
  27. 27. Community Funding & Ownership - Windfarm 1400 members - 18,5 million euro
  28. 28. Crowdfunding = Community Funding Funding from an involved community Crowdfunding = More than money Marketing, market research, local support Crowdfunding for projects Not for your brand/organization Crowdfunding campaign = Marketing campaign Not only a fundraising campaign CrowdBusiness Marketing teams formed by fans & donors Co-created and co-funded innovations by the crowd New ownership structures Key take-aways
  29. 29. Successful Crowdfunding Do’s & Dont’s for crowdfunding campaigns
  30. 30. Clear goal
  31. 31. Urgency
  32. 32. Know your community and make them happy
  33. 33. Involve your community
  34. 34. Communication plan
  35. 35. Do not underestimate work!
  36. 36. Crowdfunding team
  37. 37. Be authentic – Share your personal story
  38. 38. Successful Crowdfunding Clear Goal Create urgency Involve your fans Dedicated team Good rewards Be Authentic Work hard
  39. 39. CrowdBusiness: New Business Models
  40. 40. Co-creation with customers/investors
  41. 41. Use community as marketing team
  42. 42. Source: Innovation Service Network CrowdSourcing
  43. 43. CrowdBusiness Source: Innovation Service Network
  44. 44. Renewed interest in co-operative models
  45. 45. Let’s talk crowdfunding! +31 628 254 452 ronald@kleverlaan.com slideshare.net/kleverlaan Ronald Kleverlaan Crowdfunding strategy Founder CrowdfundingHub & co-founder European Crowdfunding Network Advisor European Commission “Crowd Investing” Horizon2020 @kleverlaan European Crowdfunding Consultancy

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