Labs of latvia - crowdfunding - more than money
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Crowdfunding keynote @ Labs of Latvia event
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Labs of latvia - crowdfunding - more than money
- 2. Ronald Kleverlaan Crowdfunding strategy Founder Crowdfunding Hub Co-founder & Board Member European Crowdfunding Network Expert Advisor “Crowd Investing” European Commission @kleverlaan ronald@kleverlaan.com
- 3. Agenda »Crowdfunding History »Crowdfunding = Community funding »Crowdfunding - More than Money »Return on Involvement
- 4. Crowdfunding
- 5. “Lenten” concert Mozart -1784
- 6. Statue of Liberty - 1885
- 7. Marillion
- 8. 8,5 million backers - $1,7 billion
- 9. Real-estate crowdfunding BD Bacatá: 3100 investors - $172 million
- 10. Misconception 1: „Crowd” Not an anonymous crowd, but an involved community @kleverlaan | Crowdfunding strategy Crowdfunding Community Funding
- 11. @kleverlaan | Crowdfunding strategy Kickstarter - $1,7 billion - 8,5 million backers 86%72%
- 12. Brand loyalty and local commitment Polare - Management buy-out after bankruptcy @kleverlaan | Crowdfunding strategy
- 13. Customers invest in company 560K by 481 investors @kleverlaan | Crowdfunding strategy
- 14. Renewable energy community Windcentrale - 15.000 investors - 15M euro - 9 wind turbines @kleverlaan | Crowdfunding strategy
- 15. Crowdfunding more than money marketing broad support market research customer loyalty access to additional finance Misconception 2: „Funding” Funding is only one of the reasons to use crowdfunding @kleverlaan | Crowdfunding strategy
- 16. Marketing 1300 funders - Local city promotion - 4 million euro @kleverlaan | Crowdfunding strategy
- 17. Support for local community projects Let citizens choose what projects to receive additional grants @kleverlaan | Crowdfunding strategy
- 18. Market research >1 million euro - 18.000 clients @kleverlaan | Crowdfunding strategy
- 19. Additional finance $2,5 million pre-sales -> VC -> Facebook @kleverlaan | Crowdfunding strategy
- 20. Different types of funding Donations, pre-sales, loans, equity @kleverlaan | Crowdfunding strategy
- 21. ROI = Return on Involvement Financial, material and social returns @kleverlaan | Crowdfunding strategy
- 22. Crowdfunding trends Project based fundraising & cooperative models @kleverlaan | Crowdfunding strategy
- 23. Project-based fundraising Red Cross first large NGO to work with dedicated funding @kleverlaan | Crowdfunding strategy
- 24. Full ownership of 5 local wind turbines >400 members - 18,5 million euro project @kleverlaan | Crowdfunding strategy
- 25. Crowdfunding = Community Funding Funding from an involved community Crowdfunding = More than money Marketing, market research, local support Crowdfunding for projects Not for your brand/organization Crowdfunding campaign = Marketing campaign Not only a fundraising campaign Crowdfunding transforms business models Marketing teams formed by fans & investors Co-created and co-funded innovations by the crowd New ownership structures Key take-aways @kleverlaan | Crowdfunding strategy
- 26. Let’s talk crowdfunding! Ronald Kleverlaan Crowdfunding strategy +31 628 254 452 ronald@kleverlaan.com @kleverlaan slideshare.net/kleverlaan