The document discusses crowdfunding strategies. It outlines a three phase approach to community funding that involves building a supporting community, expanding to include investors, and then raising $2 million. Serial crowdfunding is proposed using different funding mechanisms across phases. Crowdfunding is said to enable new business models like marketing teams of fans and investors, co-creation with stakeholders, and renewed interest in cooperative models. The key takeaways are that crowdfunding allows building a community to co-create and co-fund projects and enables serial crowdfunding campaigns.

1. CrowdBusiness

2. @kleverlaan
ronald@kleverlaan.com
Ronald Kleverlaan
Crowdfunding strategy
Founder CrowdfundingHub & co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020

3. @kleverlaan | Crowdfunding strategy

4. Community Funding (18M project)
@kleverlaan | Crowdfunding strategy

5. Phase 1.
Build supporting
community
(400 members)
Phase 2
Build investor
community
(1000+ members)
Phase 3.
Raise 2M
@kleverlaan | Crowdfunding strategy

6. Serial
Crowdfunding
@kleverlaan | Crowdfunding strategy

7. Phase 1
2,5% equity
Phase 2 (2x)
1M Pre-sales
Phase 3
500K Loan
@kleverlaan | Crowdfunding strategy

8. Change in business models
@kleverlaan | Crowdfunding strategy

9. Marketing teams of fans and investors
@kleverlaan | Crowdfunding strategy

10. Co-creation with investors and stakeholders
@kleverlaan | Crowdfunding strategy

11. Renewed interest in co-operative models
@kleverlaan | Crowdfunding strategy

12. Crowdfunding = Community Funding
Build community -> co-create / co-fund -> manage community
Serial Crowdfunding
Crowdfunding enables new business models
Marketing teams of fans & investors
Co-creation and crowdsourcing for innovation and R&D
New models of ownership
Key take-aways

13. Let’s talk crowdfunding!
+31 628 254 452
ronald@kleverlaan.com
slideshare.net/kleverlaan
Ronald Kleverlaan
Crowdfunding strategy
Founder CrowdfundingHub & co-founder European Crowdfunding Network
Advisor European Commission “Crowd Investing” Horizon2020
@kleverlaan