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www.retirednotout.com
A disruptive online marketplace
connecting mature talent with meaningful opportunities.
C R O W D F U N D I N G
S O C I A L E N T E R P R I S E S
F U N D I N G S O C I A L G O O D
Priyanka Gothi
• What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T
• What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T
raising funds for social good
retail grants institutional
investment / p2p lendingdonation / rewards
corporates government
/NGO
friends /
family &
social
personal
smaller ticket
size
donate mindset
personal
advertising driven
unpredictable
costly
small ticket size
Angels / VC Banks /
Accredited
Lenders
Deep scrutiny
End goal to sell
Access to
network
Eligibility
Tough banking
environment
Access
incubator / accelerator
application
driven
‘competition
mode’
large ticket size
application
driven
lots of
paperwork
regulated
large ticket size
D E C O N S T R U C T I N G T H E F U N D I N G L A N D S C A P E F O R S O C I A L
E N T E R P R I S E S
Regulated by Securities and Futures Commission
grants
T H E L I M I T L E S S P O S S I B I L I T Y
O F E X T R A C T I N G F O U N D AT I O N A L S U P P O R T
F R O M U N K N O W N E VA N G E L I S T S
REWARDS
EQUITY
LENDING
DONATION
kickstarter
nextchapter
sparkraise
indiegogo
fundable
kiva
lendingclub
chuffed
upstart
crowdfunder
startsomegood
causes
gofundme
circleup
welend
monexo
fringebacker
• What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T
REWARDS
EQUITY
LENDING
DONATION
kickstarter
nextchapter
sparkraise
indiegogo
kiva
chuffed
welend
monexo
fringebacker
startsomegood
• What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T
L E T ’ S TA L K A B O U T
L E T ’ S TA L K A B O U T
M Y T H S
S O C I A L E N T E R P R I S E S A R E ‘ S E X Y ’
C R O W F U N D I N G I S ‘ E A S Y ’
IT’S EASY
C R O W F U N D I N G I S ‘ F R E E ’
C R O W F U N D I N G H A S N O ‘ R I S K S ’
T H E C R O W D E X I S T S O N T H E P L AT F O R M
A N D I S WA I T I N G F O R Y O U
• What is Crowdfunding?
• The landscape in Hong Kong
• Is it right for YOU?
• Are you ready for it?
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T
T H E S O C I A L E N T E R P R I S E PA R A D O X
Mission Vs. Money
Is your story designed
for ‘crowdfunding?
Do you want money?
Sales or Network?
Do you have a
crowd?
Do you have the
bandwidth for a full
time second job?
Do you have the
marketing plan?
How well do you
know your
audience(s)?
• What is Crowdfunding?
• Is it right for YOU?
• Are you ready for it?
• The landscape in Hong Kong
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T
# F I N D C R O W D
# F I N D WAY T O WA L L E T
Earning Trust Platform Choice Target
Failure to Succeed
Protect IdeaBacker ReliabilityInterest
• What is Crowdfunding?
• Is it right for YOU?
• Are you ready for it?
• The landscape in Hong Kong
• Key Challenges
• Steps for Success
L E T ’ S TA L K A B O U T
BUILD STORY
BUILD & SEGMENT
NETWORK
MEET. MEET. MEET
KNOW WHY
REWARDS
CONTINUOS
REVISION
MARKETING PLAN
https://www.nextchapter.com.hk/campaign/retired-not-out

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Crowdfunding for social enterprises - By Retired Not Out

  • 1. www.retirednotout.com A disruptive online marketplace connecting mature talent with meaningful opportunities.
  • 2.
  • 3. C R O W D F U N D I N G S O C I A L E N T E R P R I S E S F U N D I N G S O C I A L G O O D Priyanka Gothi
  • 4. • What is Crowdfunding? • The landscape in Hong Kong • Is it right for YOU? • Are you ready for it? • Key Challenges • Steps for Success L E T ’ S TA L K A B O U T
  • 5. • What is Crowdfunding? • The landscape in Hong Kong • Is it right for YOU? • Are you ready for it? • Key Challenges • Steps for Success L E T ’ S TA L K A B O U T
  • 6. raising funds for social good retail grants institutional investment / p2p lendingdonation / rewards corporates government /NGO friends / family & social personal smaller ticket size donate mindset personal advertising driven unpredictable costly small ticket size Angels / VC Banks / Accredited Lenders Deep scrutiny End goal to sell Access to network Eligibility Tough banking environment Access incubator / accelerator application driven ‘competition mode’ large ticket size application driven lots of paperwork regulated large ticket size D E C O N S T R U C T I N G T H E F U N D I N G L A N D S C A P E F O R S O C I A L E N T E R P R I S E S Regulated by Securities and Futures Commission grants
  • 7.
  • 8. T H E L I M I T L E S S P O S S I B I L I T Y O F E X T R A C T I N G F O U N D AT I O N A L S U P P O R T F R O M U N K N O W N E VA N G E L I S T S
  • 9.
  • 10.
  • 12. • What is Crowdfunding? • The landscape in Hong Kong • Is it right for YOU? • Are you ready for it? • Key Challenges • Steps for Success L E T ’ S TA L K A B O U T
  • 14. • What is Crowdfunding? • The landscape in Hong Kong • Is it right for YOU? • Are you ready for it? • Key Challenges • Steps for Success L E T ’ S TA L K A B O U T
  • 15. L E T ’ S TA L K A B O U T
  • 16. L E T ’ S TA L K A B O U T
  • 17. M Y T H S
  • 18. S O C I A L E N T E R P R I S E S A R E ‘ S E X Y ’
  • 19. C R O W F U N D I N G I S ‘ E A S Y ’
  • 20. IT’S EASY C R O W F U N D I N G I S ‘ F R E E ’
  • 21. C R O W F U N D I N G H A S N O ‘ R I S K S ’
  • 22. T H E C R O W D E X I S T S O N T H E P L AT F O R M A N D I S WA I T I N G F O R Y O U
  • 23. • What is Crowdfunding? • The landscape in Hong Kong • Is it right for YOU? • Are you ready for it? • Key Challenges • Steps for Success L E T ’ S TA L K A B O U T
  • 24. T H E S O C I A L E N T E R P R I S E PA R A D O X Mission Vs. Money Is your story designed for ‘crowdfunding? Do you want money? Sales or Network? Do you have a crowd? Do you have the bandwidth for a full time second job? Do you have the marketing plan? How well do you know your audience(s)?
  • 25. • What is Crowdfunding? • Is it right for YOU? • Are you ready for it? • The landscape in Hong Kong • Key Challenges • Steps for Success L E T ’ S TA L K A B O U T
  • 26. # F I N D C R O W D # F I N D WAY T O WA L L E T
  • 27. Earning Trust Platform Choice Target Failure to Succeed Protect IdeaBacker ReliabilityInterest
  • 28. • What is Crowdfunding? • Is it right for YOU? • Are you ready for it? • The landscape in Hong Kong • Key Challenges • Steps for Success L E T ’ S TA L K A B O U T
  • 29. BUILD STORY BUILD & SEGMENT NETWORK MEET. MEET. MEET KNOW WHY REWARDS CONTINUOS REVISION MARKETING PLAN