How First Round Capital Created A Community From Its Portfolio Advocates with Chris Fralic, Managing Partner at First Round Capital Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.

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2. How First Round Built
The Most Connected
Community in VC
@ C H R I S F R A L I C

3. Before First Round...

4. OUR MISSION
To build and serve the
strongest community of
entrepreneurs

5. N E W Y O R K S A N F R A N C I S C O P H I L A D E L P H I A

6. $ 1 5 B +
C A P I T A L R A I S E D
3 5 0
C O M P A N I E S
1 0
Y E A R S

7. Portfolio
Community

8. Is there a better way?

9. z

10. Buy Side Sell Side
THE DISCONNECT:

11. “ Your equity is worth
more than my money.“
— Every investor, ever

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We’re
on the
sell side

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VC = PRODUCT
FOUNDERS = CONSUMERS

14. Software
• 800+ questions
• 2900+ answers
• Dedicated internal team

15. Structured Data
• 409A valuations
• Venture debt terms
• Annual compensation survey

16. Unique Events
• 60+ salons /year touching 1,000+ people
• Annual CEO and CTO Summits
• P2P & laser-focused on tactical advice

17. Talent
• Hundreds of candidates
• Unique best practices
• Targeted services

18. Pitch Assist
• Story and design support
• 4 week end to end process
• $460+ Million already raised

19. The Review
• 200+ people profiled
• 400,000 readers last month
• 50,000+ shares this past year

20. P L A T F O R M

21. E X T E N D I N G
O U R
C O M M U N I T Y

22. OperationsData Science Product Engineering People
Expert Network

23. J O N A T H A N
D O W N E Y
A I R W A R E
T A S S O
A R G Y R O S
A S T E R D A T A
N A T
T U R N E R
F L A T I R O N
D A V E
G I R O U A R D
U P S T A R T
M A N E E S H
A R O R A
M I G H T Y T E X T

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THE GOOD NEWS
Start-ups
need money.
(Duh.)

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THE BAD NEWS
Start-ups don’t
need our money.

26. Sell SideEmbrace
THE

27. @ C H R I S F R A L I C
CHRIS @ FIRSTROUND.COM

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